Doing Business In (Insert Country Name Here) - Department of ...

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Return to table of contentsChapter 2: Political and Economic EnvironmentFor background information on the political and economic environment of the country,please click on the link below to the U.S. Department of State Background Notes.http://www.state.gov/p/wha/ci/mx/Return to table of contents
Return to table of contentsChapter 3: Selling U.S. Products and Services• Using an Agent or Distributor• Establishing an Office• Franchising• Direct Marketing• Joint Ventures/Licensing• Selling to the Government• Distribution and Sales Channels• Selling Factors/Techniques• Electronic Commerce• Trade Promotion and Advertising• Pricing• Sales Service/Customer Support• Protecting Your Intellectual Property• Due Diligence• Local Professional Services• U.S./Mexico Border Trade Initiative• Web ResourcesUsing an Agent or DistributorReturn to topMany U.S. firms find it useful and/or necessary to use a distributor and/or retailer todistribute their products in Mexico. They can be used to distribute products in variousregions and to a variety of business. Using a distributor and/or retailer is also efficientwhen products are required to be in stock and readily available.Some U.S. firms sell their products through a sales agent. Usually, a sales agent is afreelancer. However, some Mexican firms are interested in serving as sales agents forU.S. firms. Sales agent’s can be effective in reaching smaller cities and remotelocations in Mexico.Selection of an appropriate agent or distributor requires time and effort. There may bemany qualified candidates and U.S. firms should be careful and use high standards inorder to select a qualified and appropriate agent/distributor. Since most Mexican firmssell in a limited area, U.S. companies should consider appointing representatives inmultiple cities to broaden distribution. It is usually not advisable to grant an exclusive,national agreement. It is important to develop a close working relationship with theappointed agent/distributor. Providing appropriate training, marketing support, samples,product support, and timely supply of spare parts is critical for success. There are noindemnity laws to prevent a company from canceling an agent or distributor agreement,but the cancellation clause should include specifics and be free of vague language.Sales performance clauses in agent/distributor agreements are permitted, and failure tomeet established standards can be a reasonable cause for contract cancellation.
Page 1: Doing Business in Mexico: 2010 Coun
Page 6 and 7: Before signing an agent/distributor
Page 8 and 9: In order to satisfy clients’ dema
Page 10 and 11: egardless of their geographic proxi
Page 12 and 13: The following companies organize tr
Page 14 and 15: to create a solid contract that inc
Page 17 and 18: Web ResourcesReturn to topU.S. Gove
Page 19 and 20: AgribusinessOverviewReturn to top20
Page 21 and 22: Automotive Parts and SuppliesOvervi
Page 23 and 24: ResourcesState of Jalisco Auto-part
Page 25 and 26: • Corporate training programs in
Page 27 and 28: excluding large hydroelectric proje
Page 29 and 30: Environmental SectorOverviewReturn
Page 31 and 32: Franchising SectorOverviewReturn to
Page 33 and 34: Hotel and Restaurant EquipmentOverv
Page 35 and 36: Housing and Construction ServicesOv
Page 37 and 38: Internet and IT ServicesOverviewRet
Page 39 and 40: Packaging EquipmentOverviewReturn t
Page 41 and 42: With this boom in the packaging sec
Page 43 and 44: • Integrated security solution(co
Page 45 and 46: CATV: Today 30% of homes have pay-T
Page 47 and 48: and expanding facilities and servic
Page 49 and 50: destinations are typically not popu
Page 51 and 52: The United States’ major agricult
Page 53 and 54: 5.- Fresh Fruit (apples, pears, gra
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ResourcesReturn to topThe USDA’s
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order region and 16 percent for pro
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U.S. Export ControlsReturn to topMe
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and organs, almost all medical prod
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Organizations that develop NMX - Me
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Certification Bodies:EMA has accred
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The LFMN and its Regulation establi
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NOM-137-SSA1-2008 Regulatory inform
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Mexico is the country with the larg
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Return to table of contentsChapter
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SECTION 2: SECTORS RESERVED FOR MEX
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majority share (about 75 percent) o
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Expropriation and CompensationRetur
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contribution. The Mexican Bank for
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Government continues to work with i
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to banks and non-bank banks. Despit
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government sent the sent the Federa
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Business Transactions (OECD Antibri
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• Information about the OECD Anti
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Greece, Italy, Netherlands, Portuga
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Foreign Direct Investment Realized
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individuals who are equally new to
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sector, which is expected to uncove
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For further information please visi
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Local Time, Business Hours, and Hol
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Mr. Garth ThorburnDirector, U.S. Ag
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Asociación Nacional de Importadore
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