egardless <strong>of</strong> their geographic proximity to Laredo/Nuevo Laredo, prefer having theirgoods shipped through this point because the customs agents and customs brokersthere are the most experienced. The Government <strong>of</strong> Mexico and some stategovernments are trying to promote other border crossings, in order to decrease theconcentration in Laredo and to <strong>of</strong>fer future options to the increasing commercial trafficbetween the two countries.Mexico has a modern highway system, primarily comprised <strong>of</strong> toll roads connecting themain industrial areas located in the triangle Mexico City-Guadalajara-Monterrey. Outsidethis area, road transportation is fair-to-poor. However, President Calderon has enactedan aggressive program to improve Mexico’s infrastructure, giving priority to theconstruction <strong>of</strong> new highways and modernization <strong>of</strong> existing roads to create an efficientroad network across the nation. This program expects to modernize 10,835 miles <strong>of</strong>roads by the year 2012.The main maritime ports are Altamira, Tampico, Veracruz and Progreso on the GulfCoast <strong>of</strong> Mexico, and Ensenada, Lazaro Cardenas, Manzanillo and Puerto Madero onthe Pacific Coast. All these ports have the infrastructure and equipment to facilitateintermodal, door-to-door merchandise transportation. The President’s <strong>In</strong>frastructureProgram also includes important projects to modernize and expand existing ports and tobuild a new port in Punta Colonet Baja California, to attract container movement intransit from Asia to the U.S. New multimodal corridors will be developed to connect Gulfand Pacific ports, and production and consumer centers, with NAFTA corridors.Transportation-logistic services are expensive in Mexico: it is estimated that about 8 to15 percent <strong>of</strong> product cost in Mexico is related to logistics, vis-à-vis 5 to 7 percent inmore developed countries.According to 2008 figures produced by the Secretaría de Comunicaciones yTransportes, a large portion <strong>of</strong> Mexican products shipped domestically travel by road(about 56.4%), followed by maritime (31.9%) and rail transportation (11.6%). WithinMexico there were 876 million tons <strong>of</strong> transported goods; 493.8 million tons transportedby highways, 279.7 million tons by ocean, 101.9 million tons by railroad, and .6 milliontons transported by air. Given this distribution, the goal <strong>of</strong> President Calderon’s team isto increase the volume <strong>of</strong> cargo using railroad transportation by at least 18-20 percent bythe year 2012. North-South NAFTA trade has tripled over the past decade, straining thelimit <strong>of</strong> Mexico’s old transportation infrastructure. The Mexican government is fullycommitted to develop the necessary infrastructure and to promote private participation inthe sectors that can help to make industry and exports more competitive.Selling Factors/TechniquesReturn to top<strong>In</strong> addition to developing strong working relationships with Mexican partners, U.S. firmsshould use Spanish-language materials and speak Spanish whenever possible whiledoing business in Mexico. Hiring local staff can help facilitate these relationships andprovide U.S. companies with insight on selling to the Mexican market.
Electronic CommerceReturn to topE-commerce between organizations and companies, either business to business (B2B)or government to business (G2B), has been developing much faster than e-commercewith consumers (B2C). Companies and the Mexican Government are investing heavilyin their IT infrastructure to promote e-commerce between clients, suppliers, government,and individuals. Given that this market will grow in the future, there are greatopportunities for suppliers <strong>of</strong> specialized and segmented solutions based on economicactivity. The biggest market is enterprise solutions to help companies integrate andautomate their communications within their organizations as well as with businesspartners (clients and suppliers).Geographically, the three largest cities represent the highest density <strong>of</strong> <strong>In</strong>ternet users inthe country. Mexico City, Guadalajara, and Monterrey concentrate over 50% <strong>of</strong> the 28.5million <strong>In</strong>ternet users in Mexico. The most sought after products and services by <strong>In</strong>ternetusers using an e-commerce site is the purchase <strong>of</strong> plane tickets, computers, showtickets, online bank transactions, and government services.The increased use <strong>of</strong> e-commerce by government, companies, and individuals has comefrom the fact that online transaction security mechanisms have improved dramatically.There are laws and government agencies that focus on online fraud, piracy, and dataprotection.AssociationsAMECE (Mexican Association <strong>of</strong> E-commerce):AMIPCI (Mexican Association <strong>of</strong> <strong>In</strong>ternet):http://www.amece.org.mxhttp://www.amipci.org.mx/Financial <strong>In</strong>stitutionsVISA: http://www.visa.comBANCOMER: http://www.bancomer.com.mxBANAMEX:HSBC:http://banamex.com.mxhttp://www.hsbc.com.mxTrade Promotion and AdvertisingReturn to topCS Mexico provides on-line advertising for U.S. and Mexican companies under the<strong>Business</strong> Service Provider (BSP) and Featured U.S. Exporter (FUSE) programs. Formore information:CS Mexico BSP Directory:https://www.buyusa.gov/mexico/en/business_service_providers.html<strong>In</strong> order to have a better understanding <strong>of</strong> the Mexican market, it is also important toparticipate in industry trade events, seminars, and/or conferences in Mexico.Participating in such events gives you the opportunity to talk to suppliers, industryexperts, and end users. It also provides business exposure and brand recognition.
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and organs, almost all medical prod
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Organizations that develop NMX - Me
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The LFMN and its Regulation establi
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NOM-137-SSA1-2008 Regulatory inform
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Mexico is the country with the larg
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SECTION 2: SECTORS RESERVED FOR MEX
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Expropriation and CompensationRetur
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government sent the sent the Federa
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individuals who are equally new to
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sector, which is expected to uncove
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For further information please visi
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Local Time, Business Hours, and Hol
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Mr. Garth ThorburnDirector, U.S. Ag
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Asociación Nacional de Importadore