Calendar 2005-2006 - The University of Akron

274 7600:Communication 2005-2006
302 BROADCAST NEWSWRITING 3 credits
Prerequisites: 300, 280. The course is designed to teach students how to write, prepare, and deliver
broadcast news copy for radio and television.
303 PUBLIC RELATIONS WRITING 3 credits
Prerequisites: 300, ability to type. Introduction of writing skills required by public relations practitioners
emphasizing different approaches for specific publics and specific media.
304 EDITING 3 credits
Prerequisite: 300. Copyreading, headline writing, proofreading, makeup, type and typography, printing
machines and processes, newspaper methods and systems.
308 FEATURE WRITING 3 credits
Prerequisite: 300. Short newspaper and magazine articles, preparation of articles for publication,
human interest situations, extensive writing with class discussion.
307 COMMERCIAL ELECTRONIC PUBLISHING 3 credits
Prerequisite: 300. Explore basic principles of magazine publishing in its broad definition, layout, type
and typography, paint production of magazines.
309 PUBLIC RELATIONS PUBLICATIONS 3 credits
Prerequisites: 300 and 303 or corequisite 303. Preparation of publications used as communication
tools in public relations, advertising and organizations. Emphasis upon design, layout and
technology.
325 INTERCULTURAL COMMUNICATION 3 credits
Study of effect on oral communication process of existence of cultural barriers. Includes study of
verbal and nonverbal communication in transracial, informal international and diplomatic communicative
settings.
344 GROUP DECISION MAKING 3 credits
Study of communication and decision making in small groups. Practice in techniques of group decision-making.
Introduction to theory of group communication.
345 BUSINESS AND PROFESSIONAL SPEAKING 3 credits
Prerequisite: 7600:105 or 106. Practical improvement in speaking skills used in business settings.
346 ADVANCED PUBLIC SPEAKING 3 credits
Prerequisite: 7600:105 or 106. Theory and practice of public speaking: audience analysis; advanced
methods for organizing persuasive speeches; techniques of research, style, and delivery; professional
speech writing; extensive speaking practice.
355 FREEDOM OF SPEECH 3 credits
Discussion and analysis of the Constitution’s free speech guarantee; contemporary issues in freedom
of communication; role of the media in free speech issues.
368 BASIC AUDIO AND VIDEO EDITING 3 credits
Prerequisite: 280. Basic audio and video editing theory and practice. Introduction to A/B roll and
computerized editing systems.
375 COMMUNICATION TECHNOLOGY AND CHANGE 3 credits
Prerequisite: 102 or permission. Study of technological innovation and change in electronic media.
Evaluation of communication policy issues and the impact of technological change in electronic
media. Evaluation of communication policy issues and the impact of technological change on consumers
and industries.
384 COMMUNICATION RESEARCH 3 credits
Prerequisites: 102, 115. Fundamental concepts and methods of survey research, and the application
and interpretation of survey data in communication and in media operations.
385 AMERICAN FILM HISTORY: THE BEGINNING TO 1945 3 credits
Acquaints undergraduate student with historical developments of film and film concepts; ends
with films of 1945.
386 AMERICAN FILM HISTORY: 1945 TO THE PRESENT 3 credits
Continuation of student’s survey of film history and film concepts begun in 385.
387 RADIO AND TV WRITING 3 credits
Prerequisite: 300. Practical application of broadcast writing principles and techniques used in commercials,
PSAs, promotions, as well as scripts for comedy, drama, documentaries, business and education.
388 HISTORY OF BROADCASTING 3 credits
Prerequisite: 102. Growth of broadcasting in America; historical evolution of radio, television, and
cable industries; contributions of inventors, entrepreneurs and talent.
396 RADIO/TV PROGRAMMING 3 credits
Prerequisite: 102. Examines programming processes in radio and television; programming philosophies,
schedules, feature and syndication acquisition, local productions, issues of staffing and funding.
400/500 HISTORY OF JOURNALISM IN AMERICA 3 credits
A review and analysis of the historical evolution of journalism in America, focusing primarily on
newspapers, magazines, radio, television.
403 PUBLIC RELATIONS STRATEGIES 3 credits
Prerequisites: 300, 303, and 309, or corequisites 303 and 309. Selected communication theories
used to analyze and implement effective public relations programs with emphasis placed upon
research, planning, promotional messages and evaluation of program.
404 PUBLIC RELATIONS CASES 3 credits
Prerequisites: 303, 309, and 403. Continuation of 403. Application of principles of public relations
profession in an actual organizational setting.
405 MEDIA COPYWRITING 3 credits
Prerequisite: 309. Selected communication theories and research techniques used to plan, write
and analyze commercial messages. Emphasis will be placed on selection of audience, medium,
appeal, writing style and evaluation of efforts.
408/508 WOMEN, MINORITIES AND NEWS 3 credits
Study of images of women in U.S. news, along with the power women and minorities have as
decision-makers in the news industry.
410 JOURNALISM MANAGEMENT 3 credits
This course is designed to educate students in the management of journalistic operations, including
the magazine and newspaper industries.
416/516 NEW MEDIA WRITING 3 credits
Prerequisite: 300. This class will look at how today’s professionals practice on-line publishing.
Students will work on writing and reporting skills needed in this new media.
417/517 NEW MEDIA PRODUCTION 3 credits
Prerequisites: 375, 416. Covers practical application of softwares to create on-line multimedia documents
and explores design ideas for New Media Journalism content.
420 MAGAZINE WRITING 3 credits
Prerequisites: 300, 308. An advanced writing course designed to develop the specialized researching,
reporting, and writing skills needed in consumer and specialized business magazines today.
425/525 COMMERCIAL ELECTRONIC PUBLISHING 3 credits
Prerequisite: 300. Explore basic principles of magazine publishing in its broad definition, layout, type
and typography, paint production of magazines.
435/535 COMMUNICATION IN ORGANIZATIONS 3 credits
Overview of theories and approaches for understanding communication flow and practices in organizations,
including interdepartmental, networks, superior-subordinate, formal and informal communication.
436/536 ANALYZING ORGANIZATIONAL COMMUNICATION 3 credits
Prerequisites: 344, 384 and 435. or permission. Methodology for in-depth analysis and application
of communication in organizations; team building; conflict management, communication
flow. Individual and group projects; simulations.
437 TRAINING METHODS IN COMMUNICATION 3 credits
Prerequisite: 345 or permission. Principles and concepts in the design and delivery of communication
training programs; integration of theory and methodology; presentation skills; matching methods and
learner needs.
438/538 HEALTH COMMUNICATIONS 3 credits
The course presents an overview of health communication theory and research issues in interpersonal,
small group, organizational, public relations, and mass media contexts.
439 INDEPENDENT STUDY 1-12 credits
(May be repeated for a total of 12 credits) Prerequisite: permission of faculty. Directed independent
readings, research, projects and productions. Written proposal must be submitted before permission
is granted. Appropriate documentation of work required.
446/546 WOMEN, MINORITIES & MEDIA 3 credits
Examination of the media’s portrayal of white women and people of color and the roles of media
decision-makers as powerful counterparts to these images.
450 SPECIAL TOPICS IN COMMUNICATION 3 credits
(May be repeated for a total of nine credits) Special interest topics in mass communication, journalism,
or communication, supplementing courses listed in University Bulletin. See department for
current listing of offerings.
454/554 THEORY OF GROUP PROCESSES 3 credits
Group communication theory and conference leadership as applied to individual projects and seminar
reports.
457/557 PUBLIC SPEAKING IN AMERICA 3 credits
Survey and critical analysis of major speakers, speeches and speech movements in American history.
Examines how style and content of American speaking influenced events and reflected their times.
459/559 LEADERSHIP & COMMUNICATION 3 credits
Theories of leadership and communication across public, organizational, small group, interpersonal,
and political contexts. Assessments tools provided. Guest speakers.
462/562 ADVANCED MEDIA WRITING 3 credits
Prerequisites: 280, 300, 387 or equivalent. Practical applications of script writing principles and
techniques, focusing on the skills and discipline required to finish an entire script.
468/568 ADVANCED AUDIO AND VIDEO EDITING 3 credits
Prerequisite: 280, 368, 472. Advanced computerized multitrack audio and video editing. Theory and
practice of multi-track sound mix for video productions.
470 ANALYSIS OF PUBLIC DISCOURSE 3 credits
Identifies principal textual and contextual elements of public discourse and presents various theories
and models to be applied in studying rhetorical acts.
471/571 THEORIES OF RHETORIC 3 credits
Study of key figures in history of rhetorical theory, stressing interrelationships among theories of
rhetoric, intellectual climates and social climates.
472 SINGLE CAMERA PRODUCTION 3 credits
Prerequisites: 280, 368. Principles of electronic image recording; field camera operation; field location
lighting practice.
475/575 POLITICAL COMMUNICATION 3 credits
Students explore the relationship between politicians, citizens, and media. Topics include media
coverage, campaign technologies, advertising, debates, engagement, rhetoric, and attitudes.
Theories and methodologies discussed.
480 COMMUNICATION INTERNSHIP 1-8 credits
(May be repeated for a total of eight credits) Prerequisites: 24 credits in departmental courses, 2.5
overall GPA, and permission. Provides student with supervised experience and on-the-job training.
Written permission must be obtained from the School prior to the term for which credit is to be
received.
481 FILM AS ART: AN INTRODUCTION TO THE FILM FORM 3 credits
Explores the formal laws that govern a film acquainting the students with the film narrative and
stylistic elements.
484 REGULATIONS IN MASS MEDIA 3 credits
Concentration on government regulations and self-regulatory bodies in broadcasting, film and print
media.
485 SENIOR HONORS PROJECT IN COMMUNICATION 1-6 credits
(May be repeated for a total of six credits) Prerequisites: senior standing in Honors College;
approval of honors preceptor. Independent study project leading to completion of senior honors
thesis or other original work.