Calendar 2005-2006 - The University of Akron

264 6600:Marketing 2005-2006
334 SERVICE OPERATIONS MANAGEMENT 3 credits
Prerequisite: 330. An overview of the fundamental terminology, principles, concepts and problem
solving methods encountered in the contemporary field of service operations management.
341 HUMAN RESOURCE MANAGEMENT 3 credits
Prerequisites: one course in psychology or sociology. Corequisite: 301. Principles, policies, and
practices in administering functions of recruiting, selecting, training, compensating, appraising
human resources of organizations.
342 LABOR RELATIONS 3 credits
Prerequisite: 64 completed credit hours and 341. Analysis of management, union and employee
objectives, attitudes and strategy, as they affect conduct of business and economy. Stress placed
on group assigned readings and reports.
350 FUNDAMENTALS OF ENTERPRISE RESOURCE PLANNING 3 credits
Prerequisites: 6200: 250 Computer Applications for Business and 48 completed credit hours. The
enterprise wide process of decreasing operating costs, rationalizing the supply chain, improving
management control, and decreasing cycle time by implementing ERP based solutions
410/510 SELECTED TOPICS IN ENTREPRENEURSHIP 1-3 credits
Prerequisites: upper-college or graduate standing and 301 or 600 or equivalent. Facilitates comparative
international study of entrepreneurship, introduction of entrepreneurship to large organizations,
or application of student’s entrepreneurial skills. Six hour limit.
420 TELECOMMUNICATIONS FOR BUSINESS 3 credits
Pre-requisites: 310 and 64 completed credit hours. Principles of telecommunications technologies
and their use for competitive advantage.
421 OPERATIONS RESEARCH 3 credits
Prerequisite: 330. Examines the use of operations research techniques in managerial decisionmaking
processes; constrained linear optimization, non-linear optimization, network analysis, queuing
theory, simulation.
425 DECISION SUPPORT WITH DATA WAREHOUSES AND DATA MINING 3 credits
Prerequisite: 324. Examines managerial and technical aspects of business decision-making based
on the use of data warehouses, on-line analytical processing (OLAP) and data mining.
426 eBUSINESS APPLICATION DEVELOPMENT 3 credits
Prerequisite: 48 completed credit hours and 6200:250. Students will gain an understanding of
issues and skills related to web application design and development.
427 eBUSINESS SYSTEMS INTEGRATION 3 credits
Prerequisite: 324 and 6100:201. The course provides an understanding of issues and underlying ebusiness
application integration. Topics include a coverage of middleware technologies, B2B standards
and XML.
433 BUSINESS OPERATIONAL PLANNING 3 credits
Prerequisite: 64 completed credit hours and 333. Emphasizes the importance of planning in the
operations process. Includes forecasting and production management simulation exercises. Also
introduces the concept and philosophy of continuous improvement.
434 PRODUCTION PLANNING AND CONTROL 3 credits
Prerequisite: 64 completed credit hours and 333. Coverage of materials management, production
planning, scheduling and control. Integrates material from previous courses, provides overall framework
including use of computer and quantitative methods.
435 QUALITY MANAGEMENT AND CONTROL 3 credits
Prerequisites: 64 completed credit hours and 330. Emphasis on statistical techniques essential to
controlling product quality for both measurement and attribute data. Includes control chart methods
and acceptance sampling plans.
442 COMPENSATION MANAGEMENT 3 credits
Prerequisite: 64 completed credit hours and 341. Focus on the design, implementation and evaluation
of employee compensation and benefits programs.
443 HUMAN RESOURCES SELECTION AND STAFFING 3 credits
Prerequisite: 64 completed credit hours and 341. Advanced study of selection and staffing within
business organizations. Emphasis on current research and practice. Activities include projects, case
studies, interaction with human resource professionals.
457 INTERNATIONAL MANAGEMENT 3 credits
Prerequisites: upper-college standing and 301 or equivalent. Management practices and techniques
of international business organizations. Focus on structure and processes of resource allocation,
design and technology, and the impact of culture.
458 SELECTED TOPICS IN MANAGERIAL ARBITRATION, MEDIATION 1-3 credits
AND CONCILIATION
Prerequisites: upper-college or graduate standing and 301 or 600 or equivalent. Study of the various
methods and mechanisms by which management can understand and deal with internal and
external conflict. Six hour limit.
459 SELECTED TOPICS IN INTERNATIONAL MANAGEMENT 1-3 credits
Prerequisites: upper-college standing; 301 or equivalent; and 457; or permission of instructor.
Selected topics in international management focus on historical or contemporary managerial, production
and organizational issues. Includes international simulation game. Six hour limit.
460 SPECIAL TOPICS IN MANAGEMENT 3 credits
Exploration of advanced topics of interest both to the student and professor. Many special applications,
case studies, outside speakers, projects in conjunction with local industries.
471/571 MANAGEMENT PROJECT 3 credits
Prerequisites: Admission to the College of Business Administration; Human Resource Management
majors: 342, 442, and 443*. Supply Chain/Operations Management majors: 333, 6600:390 and two
from 334, 433, 434, 435 and 6600:370*. Industrial Accounting majors: 333, 6600:390, 6200:460 and
two from 334, 433, 434, 435 and 6200:321*. Information Systems Management majors: 315, 325,
350, 420, 425* and 426. e-Business Technologies majors: 315, 325, 426 and 427*. Students develop
skills in field-based management problem solving, project management, adn requirements analysis
under conditions of uncertainty in a collaborative interdisciplinary team environment.
* A student who has completed all but one of the required course prerequisites may enroll in the last
required course concurrently with 471 with permission from the department of management chair.
479 OPERATIONS SIMULATION 1 credit
Prerequisite: 333. Simulation of operations management practices through computerized or experiential
exercises.
480/580 INTRODUCTION TO HEALTH-CARE MANAGEMENT 3 credits
Prerequisites: upper-college or graduate standing (Students who are required to take 301 or 600 or
have completed 301 or 600 or equivalent are ineligible to take this course for credit). Introductory
course for health professionals covering principles and concepts of management applied to health
services organizations. For those registered for graduate credit, a major paper is required.
482/582 HEALTH SERVICES OPERATIONS MANAGEMENT 3 credits
Prerequisites: upper-college standing and 301 or 480 or equivalents, or graduate standing and 580
or 600 or equivalent, or permission of instructor. (Students who have completed 330 are ineligible
to take this course for credit). Application of production and operations management concepts and
techniques in health services organizations.
485/585 SPECIAL TOPICS IN HEALTH SERVICES ADMINISTRATION 1-3 credits
Prerequisite: permission of instructor. Special topics in health services administration (e.g., management)
focusing on historical and/or contemporary managerial organizational and/or policy/strategy issues as
related to health-care organizations and health-care systems. Separate topics may be repeated for a
maximum of six credits. For those registered for graduate credit, a major research paper is required.
490 BUSINESS POLICY 3 credits
Prerequisites: 97 credits, admission to the College of Business Administration, and 330,
6200:202,250; 6400:301,220, 321; 6600:300; 6800:305. Capstone course. Integrates the core
business disciplines (accounting, economics, finance, management, marketing) through the use
of case analysis. Objective and strategy formulation from an administrative viewpoint and international
dimension. Emphasis on oral and written communications.
491 WORKSHOP IN MANAGEMENT 1-3 credits
(May be repeated with permission of instructor or department) Group studies of special topics in
management. May not be used to meet undergraduate major requirements in management.
May be used for elective credits only.
MARKETING
6600:
275 PROFESSIONAL SELLING 3 credits
Prerequisite: 25 credits or permission from instructor. Builds communication skills while learning about
buyer needs, prospecting, making sales presentations, persuading, overcoming sales resistance, closing
sales, and building relationships.
300 MARKETING PRINCIPLES 3 credits
Prerequisite: 48 hours of college credit. A general survey of marketing activities including analysis
of markets, competition, consumer behavior, information systems, and the assessment of
product, price, distribution, and promotion strategies.
345 eMARKETING PRACTICES 3 credits
Prerequisite: 300 and 6100:201. The new processes and new media that have been ushered in
by the electronic age are studied in the context of more traditional marketing practices.
Marketing to consumers as well as other organizations and finding sources of information are
considered.
350 INTEGRATED MARKETING COMMUNICATIONS 3 credits
Prerequisite: 300. This is a survey of the communication tools used by marketing companies to
reach and sustain contact with customers and prospects. The emphasis is on the strategic function
of a market-driven “toolbox” of opportunities including advertising, sales promotion, online
direct response, publicity (public relations), and face-to-face presentation. In this, the course
stresses an integrative concept, using any combination of activities that fulfills an organization’s
core strategy.
355 BUYER BEHAVIOR 3 credits
Prerequisite: 300. Interdisciplinary approach to the analysis of the nature of consumer buying
behavior. Economical, social, and psychological influences on consumers’ decision-making
processes are examined.
370 PURCHASING 3 credits
Prerequisite: 300. Process and activities associated with cost effective buying, international
management of all materials and the equipment needed by the manufacturer to produce a product
or provide a service.
380 DIRECT INTERACTIVE MARKETING 3 credits
Prerequisite: 300. Principles and practices of direct and electronic marketing within the context
of a total marketing program. Includes direct mail, retail direct marketing, print media, list management,
electronic media, strategic database marketing and privacy issues.
385 INTERNATIONAL MARKETING 3 credits
Prerequisite: 300. Provides a basic understanding of the complexities of foreign marketing. It
assumes knowledge of the basic international business course.
390 PRINCIPLES OF SUPPLY CHAIN MANAGEMENT 3 credits
Prerequisite: 300. An integrative approach to the study of marketing institutions, distribution channels,
and business logistics. Stresses the creation of value through the planning and implementing
of cooperative relationships, coordinated flow, and reliable supplies of goods and services.
435 MARKETING ANALYTICS LABORATORY 3 credits
Prerequisites: 6500:221, 222. Student will gain hands-on experience in the understanding and
use of appropriate tools and techniques for analyzing, interpreting and presenting information
derived from marketing databases. Includes the use of statistical, interpreting and presentation
techniques.
440 PRODUCT AND BRAND MANAGEMENT 3 credits
Prerequisite: 300. Applied investigation into the management of new product development,
product life cycle, product mix strategies, brand positioning, brand image, and brand equity.
445 CREATIVE MARKETING LABORATORY 3 credits
Prerequisites: 345, 350, 435. Course focuses on the process of creating and producing e-based
promotional campaigns within a web-centric marketplace. This course will provide the student
with hands-on experience in the development of strategies and web-based creative material.