Calendar 2005-2006 - The University of Akron

222 2520:Marketing and Sales Technology 2005-2006
MARKETING AND SALES
TECHNOLOGY
2520:
101 ESSENTIALS OF MARKETING TECHNOLOGY 3 credits
Survey of marketing including its environment, buyer behavior, target market selection, product decision,
distribution decisions, promotion decisions, pricing decisions and marketing management.
202 RETAILING FUNDAMENTALS 3 credits
Presents basic principles and practices of retailing operations, including site selection, buying,
pricing and promotion practices. Use is made of extensive projects and investigations and actual
retail operations.
203 PRINCIPLES OF ADVERTISING 3 credits
Prerequisite: 101 or 6600:300. Focuses on the principles and functions of advertising, creation
and evaluation of advertisements, research of target market, message selection strategy and
media placement options.
204 SERVICES MARKETING 3 credits
Prerequisites: 103 and 212. Corequisites: 202. Focuses on quality customer service and its role
in marketing. Evaluation of customers’ needs and expectations, interpretation of customer data
and creation of service strategies.
206 RETAIL PROMOTION AND ADVERTISING 3 credits
Prerequisite: 202. Studio course in retail display and promotion techniques. Window, interior and
point of purchase categories; principles of design as applied to commercial art; function in visual
design, elements of design, color theory, lettering, printing process, layout to camera-ready art.
211 MATHEMATICS OF RETAIL DISTRIBUTION 3 credits
Prerequisite: 2420:170. Basic course dealing with merchandising mathematics. Includes
understanding markup types, retail method of inventory (sales and stock planning), and opento-buy
computations.
212 PRINCIPLES OF SALES 3 credits
Prerequisite: 101. Study of basic principles of selling, emphasizing individual demonstrations and
sales projects. Includes review of sales function as integral part of marketing process.
221 ADVERTISING CAMPAIGN 3 credits
Prerequisite: 103. Student will prepare an advertising campaign for a product assigned by the
AAF. The campaign may be entered in the AAF national contest.
240 MARKETING INTERNSHIP 3 credits
Prerequisite: 101, 103, 202 and 212. On-the-job work experience in a marketing environment in
which students apply learned skills and concepts to practical business situations. Periodic
reports and projects required as appropriate.
254 SALES MANAGEMENT TECHNOLOGY 3 credits
Prerequisite: 212 and 2030:151. Process relating to the formulation, implementation and
control of a strategic sales program. Students will learn how to select, evaluate and motivate a
sales force.
290 SPECIAL TOPICS: MARKETING AND SALES 1-3 credits
(May be repeated for a total of four credits) Prerequisite: permission. Selected topics or subject
areas of interest in sales and merchandising.
MEDICAL CARE OFFICE
MANAGEMENT
2530:
241 HEALTH INFORMATION AND RECORDS MANAGEMENT 3 credits
This course provides a general understanding of health information management including the
effective collection, analysis, and dissemination of quality data to support individual, organization
and social decisions related to disease prevention and patient care.
242 MEDICAL OFFICE ADMINISTRATION 3 credits
Prerequisite: 2470:120. This course focuses on the health care workplace and emphasizes tools
(including a computer-simulated office management program) to perform all front office responsibilities.
284 MEDICAL OFFICE TECHNIQUES 2 credits
Prerequisite: 2470:120. This course will guide the student through a variety of clinical-related
skills performed in the physician office. The materials are designed to assist the student in meeting
the competencies developed by four national organizations.
290 SPECIAL TOPICS: HEALTH CARE OFFICE MANAGEMENT 1-4 credits
(May be repeated for a total of six credits) Prerequisite: permission. Selected topics or subject
areas of interest in health care office management.
OFFICE ADMINISTRATION
2540:
118 EXPLORING THE INTERNET 2 credits
Prerequisite: 2440:101 or equivalent. Use of the Internet for conducting research and job searches,
using e-mail, accessing personal and business information, and setting up and maintaining a
web page.
119 BUSINESS ENGLISH 3 credits
Prerequisite: placement test. Fundamentals of English language with emphasis on grammatical
correctness, acceptable usage, spelling and punctuation. Limited writing primarily involves
choice of precise words and effective sentence structure with some attention to paragraph
development.
121 INTRODUCTION TO OFFICE PROCEDURES 3 credits
Prerequisite: 143 and basic typing skills. Introduction to concepts regarding the role of the office
worker, human relations, communications, productivity, reference materials, technological
advances in processing information and employment opportunities.
129 INFORMATION/RECORDS MANAGEMENT 3 credits
Overview of records used in business. Includes filing procedures, equipment, supplies, classification
systems, alphabetic rules, electronic database systems, and management and control of
records systems.
140 KEYBOARDING FOR NON-MAJORS 2 credits
Beginning keyboarding for the non-secretarial student. Fundamentals in the operation of the keyboard;
application emphasis on individual student needs such as resumes, application letters and
forms, term reports, abstracting, etc. Credit not applicable toward associate degree in Office
Administration.
143 MICROSOFT WORD, BEGINNING 2 credits
Prerequisite: 140 or permission. Introduction to word processing software for the non-office
Administration major. Training on personal computers as a tool for personal/business communications
using Microsoft Word software.
144 MICROSOFT WORD, ADVANCED 2 credits
Prerequisite: 143. Intermediate and advanced skills of Microsoft Word to include tables, importation
of spreadsheets, outlines, advanced file management, macros, merges, labels and graphics.
150 BEGINNING KEYBOARDING 3 credits
For the beginning student or one who desires a review of fundamentals. Includes basic keyboard, letters,
tables and manuscripts. Minimum requirement: 30 wpm with a maximum of 5 errors for 5 minutes.
(Wayne campus only)
151 INTERMEDIATE WORD PROCESSING 3 credits
Prerequisite: 143 and basic typing skills. Further development of keyboarding skill. Advanced letter
styles, forms, reports and tables. Minimum requirement: 40 wpm with a maximum of 5 errors for 5
minutes.
241 INFORMATION MANAGEMENT 3 credits
Prerequisite: 150 or equivalent and basic typing skills. Study of creation, classification, encoding,
transmission, storage, retention, transfer and disposition of information. Emphasis on written, oral
and machine language communication media used in business information systems. Offered at
Wayne campus only.
243 INTERNSHIP 3 credits
Prerequisites: 119; 121; 129; 253; 263; 270; and 281. Work experience in an office environment related
to the student’s degree major. Application of office administration skills and knowledge.
253 ADVANCED WORD PROCESSING 3 credits
Prerequisites: 151. To increase student’s ability to do office-style documents on the computer with
minimal supervision. Minimum requirement: 50 wpm with a maximum of 5 errors for 5 minutes.
255 LEGAL OFFICE PROCEDURES I 3 credits
Prerequisite: 151. Concentration on ethics, responsibilities, and document production for the career
legal secretary. (Wayne campus only)
263 PROFESSIONAL COMMUNICATIONS AND PRESENTATIONS 3 credits
Prerequisites: 2020:121 or permission. Application of the principles of communication in speeches,
business presentations, group discussions and business documents.
265 WOMEN IN MANAGEMENT 3 credits
Deals with gender-related needs and problems of women in management and supervision.
270 BUSINESS SOFTWARE APPLICATIONS 4 credits
Prerequisite: 2440:101,102,103, 2540:140 or placement test or permission; Wayne College students
— 2440:125, 2540:241, 253. Use of business application software and critical thinking skills to solve
business problems. Word processing, spreadsheets, database, presentation software, integration of
applications, and the Internet.
271 DESKTOP PUBLISHING 3 credits
Prerequisites: 140 or permission. Desktop Publishing software used to create printed materials such
as newsletters, brochures and forms. Course addresses design/layout decision and editing skills for
the office worker.
273 COMPUTER-BASED GRAPHIC PRESENTATION 3 credits
Prerequisites:7600:105 or 106 and 2540:143. An introduction to the basic principles of preparation,
design, and organization necessary to produce exciting and effective computerized graphic
presentations. Current graphic software will be taught.
281 EDITING/PROOFREADING/TRANSCRIPTION 3 credits
Prerequisites: 119,151. Editing and proofreading skills emphasized on the transcription of taped dictation
with emphasis on producing mailable documents on word processing software.
289 CAREER DEVELOPMENT FOR BUSINESS PROFESSIONALS 2 credits
Fundamentals of job search technique, professional image development and personal and interpersonal
dynamics within the business environment.
290 SPECIAL TOPICS: OFFICE ADMINISTRATION 1-3 credits
(May be repeated for a total of four credits) Prerequisite: permission. Selected topics or subject
areas of interest in office administration.
MEDICAL ASSISTING
2740:
120 MEDICAL TERMINOLOGY 3 credits
Study of language used in medicine.
121 STUDY OF DISEASE PROCESSES 3 credits
Prerequisite: 120. Study of diseases of major body systems.
122 EMERGENCY RESPONDER I 1credit
This course explores how the medical/professional responder should react to medical emergencies.