Calendar 2005-2006 - The University of Akron
Share Embed Flag
Download ePaper

Calendar 2005-2006 - The University of Akron

Calendar 2005-2006 - The University of Akron Calendar 2005-2006 - The University of Akron

uakron.edu
24.11.2012 Views

142 The University of Akron 2005-2006 6500: Management The emphasis on education in management is the result of several factors. First, managers are becoming increasingly aware that a professional approach to management requires understanding of quantitative methods, the behavioral sciences and the use of computers. Second, the management task is becoming much more complex in terms of the number of activities, volume of work and the broader impact of managerial decisions. Third, the practice of management in any setting requires a measure of specific preparation and qualification. Events of the past several years have brought about a rapid and sweeping change in the business and industry of our society. The major in management reflects the complex problems of firms involved in manufacturing and/or service in a highly competitive and interactive global economy. The curriculum is designed to provide the student with a solid foundation in management. It also allows the student to emphasize a specific area of study by pursuing one of the management options. The graduate with a management degree finds many employment opportunities with firms in staff, supervisory and other management positions. The graduate possesses, in addition, the required basic understanding for effectively managing facilities, equipment, information and personnel in a variety of settings such as transportation, manufacturing, warehousing, research or institutional management. Also, the graduate has the fundamental preparation to undertake advanced study leading to a master’s degree. To receive the Bachelor of Science in Management with a major in management,a student must complete the common college Requirements for Graduation, and the requirements of one of the five options listed: Human Resource Management Option Management Core: Complete all 9 credits: Credits 6500:302 Organization Behavior and Leadership Skills 3 6500:310 Business Information Systems 3 6500:471 Management Project 3 Required: Complete all 15 credits: 6500:341 Human Resource Management 3 6500:342 Labor Relations 3 6500:350 Fundamentals of Enterprise Resource Planning 3 6500:442 Compensation Management 3 6500:443 Human Resources Selection and Staffing 3 Electives: Six credits: 6x00:3xx/4xx CBA Electives 6 Total credits required 30 Supply Chain/Operations Management Option Management Core: Complete all 9 credits: 6500:302 Organization Behavior and Leadership Skills 3 6500:310 Business Information Systems 3 6500:471 Management Project 3 Concentration requirements: Required: Complete all 12 credits: 6500:333 Production and Operations Analysis 3 6500:341 Human Resource Management 3 6500:350 Fundamentals of Enterprise Resource Planning 3 6600:390 Principles of Supply Chain Management 3 Plus two electives (6 credits) from the following: 6500:334 Service Operations Management 3 6500:433 Business Operational Planning 3 6500:434 Production Planning and Control 3 6500:435 Quality Management and Control 3 6600:370 Purchasing 3 Electives: Three credits: 6x00:3xx/4xx CBA Elective 3 Total credits required 30 Industrial Accounting Option Management Core: Complete all 9 credits: Credits 6500:302 Organization Behavior and Leadership Skills 3 6500:310 Business Information Systems 3 6500:471 Management Project 3 Concentration requirements: Required: Complete all 12 credits: 6200:301 Cost Management and Enterprise Resource Planning 3 6200:460 Advanced Managerial Accounting 3 6500:333 Production and Operations Analysis 3 6600:390 Principles of Supply Chain Management 3 Plus two elective courses (6 credits) from the following: 6500:334 Service Operations Management 3 6500:433 Business Operations Planning 3 6500:434 Production Planning and Control 3 6500:435 Quality Management and Control 3 6200:321 Intermediate Accounting 1 3 Plus one CBA elective 6X00:3XX/4XX CBA Elective 3 Total Credits Required 30 Information Systems Management Option Management Core: Complete all 9 credits: 6500:302 Organization Behavior and Leadership Skills 3 6500:310 Business Information Systems 3 6500:471 Management Project 3 Required: Complete all 21 credits 6500:315 Applications Development for Business Processes 3 6500:324 Data Management for Information Systems 3 6500:325 Analysis & Design of Information Systems 3 6500:350 Fundamentals of Enterprise Resource Planning 3 6500:420 Telecommunications for Business 3 6500:425 Decision Support w/Data Warehousing and Data Mining 3 6500:426 E-Business Application Development 3 Electives: Three credits (choose one course from the following): 6100:201 Introduction to E-business 3 6500:333 Production and Operations Analysis 3 6500:341 Human Resource Management 3 6600:390 Principles of Supply Chain Management 3 6200:454 Information Systems Security 3 Total credits required 33 E-Business Technologies Option Management Core: Complete all 9 credits: 6500:302 Organization Behavior and Leadership Skills 3 6500:310 Business Information Systems 3 6500:471 Management Project 3 Required: Complete all 18 credits: 6100:201 Introduction to E-business 3 6500:315 Applications Development for Business Processes 3 6500:324 Data Management for Information Systems 3 6500:325 Analysis, Design and Development of Information Systems 3 6500:426 E-business Application Development 3 6500:427 E-business Systems Integration 3 Electives: Six credits (choose two courses from the following): 6300:301 New Venture Creation 3 6500:334 Service Operations Management 3 6500:350 Fundamentals of Enterprise Resource Planning 3 6500:420 Telecommunications for Business 3 6500:425 Decision Support with Data Warehouses & Data Mining 3 6600:345 eMarketing Practices 3 Total credits required 33

6600: Marketing* Marketing is concerned with exchange - the process by which individuals or organizations provide or receive anything of value. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." While marketing was traditionally considered a business function actively practiced only by for-profit organizations, it is now generally accepted that a marketing perspective and the use of marketing techniques can improve the operation of any organization, including not-for-profit organizations, government agencies, and other groups and individuals who were not historically thought to be among the users of marketing concepts and practices. Given the rather broad and encompassing view of marketing, it is not surprising that a significant proportion of the work force is employed in some aspect of the various marketing functions and activities. While job opportunities are diverse, some of the more common areas of employment include retail merchandising and management, product development and planning, physical distribution and channels, marketing communications and brand management, industrial purchasing, and marketing research. In addition, a significant proportion of marketing graduates launch and pursue very successful careers in professional selling and sales management within the business to business sector of the economy. Consequently, the Department of Marketing offers a specialized major in Sales Management in addition to its major in Marketing Management. Our majors must meet all requirements of 1) the General Education program, 2) the Pre-Business program, 3) the College of Business Core program, 4) the required courses within each program, and 5) the elective courses within each program. To receive a Bachelor of Science in Business Administration/Marketing degree, the student must select either the Marketing Management Major or the Sales Management Major and successfully complete one of the other of these programs. Marketing Management Major** Required: Complete all 21 credits Credits 6600:275 Professional Selling 3 6600:350 Integrated Marketing Communications 3 6600:355 Buyer Behavior 3 6600:390 Principles of Supply Chain Management 3 6600:440 Product and Brand Management 3 6600:460 Marketing Research 3 6600:490 Marketing Strategy 3 Electives: Complete any 9 credits 6100:495 Internship in Business Administration 3 6600:345 eMarketing Practices 3 6600:385 International Marketing 3 6600:450 Strategic Retail Management 3 6600:496 Special Topics in Marketing 3 Total credits required 30 Sales Management Major** Required: Complete all 15 credits: 6600:275 Professional Selling 3 6600:370 Purchasing 3 6600:460 Marketing Research 3 6600:475 Business Negotiations 3 6600:480 Sales Management 3 Electives: Complete any 15 credits: 6100:495 Internship in Business 3 6600:345 eMarketing Practices 3 6600:350 Integrated Marketing Communications 3 6600:385 International Marketing 3 6600:440 Product and Brand Management 3 6600:496 Special Topics in Marketing 3 7600:235 Interpersonal Communications 3 7600:252 Persuasion 3 Total credits required 30 * Students should give careful consideration to the pursuit of a dual major. By adding a limited number of credit hours, students can receive a dual major in sales management and marketing management, sales management and e marketing/advertising, or sales management and international business. Dual majors are one of the best methods for expanding your career specializations and opportunities. Check with your CBA advisor to determine the specific requirements for the dual major of your choice. ** To complete this program as a second major, the student must take at least 12 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned. College of Business Administration 2005-2006 143 eMarketing and Advertising Major** eMarketing has become an essential channel of distribution for almost every type of business in every type of product line serving today’s customers. The Internet business concept is essentially in the introductory stage of the business life cycle. Growth within this emerging approach to business will provide eMarketing and Advertising majors with a wide variety of career opportunities with a very diverse set of product and service industries. Graduates of this program have the opportunity to pursue career opportunities in both the creative and the technological sides of Internet Marketing. The program is designed to provide the student with a full set of fundamental skills and work place competencies essential for success and advancement in one of the most dynamic areas of business. Both theory and practice are stressed through a series of foundation, analytical, creative, and application learning experiences. Students will not only know “what to do” but also “how to do it.” Program learning experiences are greatly enhanced by the state-of-the-art classroom and laboratories in the new Taylor Institute for Direct Marketing. Majors must meet all requirements of: [1] the General Education Program, [2] the Pre-Business Program, [3] the College of Business Administration Core Courses Program, and [4] the eMarketing and Advertising Course Requirements and Electives. To receive a Bachelor of Science in Business Administration eMarketing and Advertising degree, the student must successfully complete the following 33 hour program: • Required: Complete all 27 credits Credits 6100:201 Introduction to eBusiness 3 6500:426 eBusiness Application Development 3 6600:345 eMarketing Practices 3 6600:350 Integrated Marketing Communications 3 6600:380 Direct Interactive Marketing 3 6600:435 Marketing Analytics Laboratory 3 6600:445 Creative Marketing Laboratory 3 6600:490 Marketing Strategy 3 6600:492 Direct Interactive Marketing Practicum or 3 6100:495 Internship in Business Administration 3 • Electives – Complete 6 credit hours. While the student may elect any two of the following courses, he/she may choose to follow one of the two emphases: Creative Emphasis 6600:275 Professional Selling 3 6600:385 International Marketing 3 6600:355 Buyer Behavior 3 6600:390 Supply Chain Management 3 6600:440 Product and Brand Management 3 6600:450 Strategic Retail Management 3 Analytical Emphasis 6500:324 Database Management for Information Systems 3 6500:425 Decision Support with Data Warehousing/Data Mining 3 6500:427 eBusiness Systems Integration 3 6600:460 Marketing Research 3 Total credits required 33 ** To complete this program as a second major, the student must take at least 12 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.

142 <strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Akron</strong> <strong>2005</strong>-<strong>2006</strong><br />

6500: Management<br />

<strong>The</strong> emphasis on education in management is the result <strong>of</strong> several factors. First,<br />

managers are becoming increasingly aware that a pr<strong>of</strong>essional approach to management<br />

requires understanding <strong>of</strong> quantitative methods, the behavioral sciences<br />

and the use <strong>of</strong> computers. Second, the management task is becoming much<br />

more complex in terms <strong>of</strong> the number <strong>of</strong> activities, volume <strong>of</strong> work and the<br />

broader impact <strong>of</strong> managerial decisions. Third, the practice <strong>of</strong> management in any<br />

setting requires a measure <strong>of</strong> specific preparation and qualification.<br />

Events <strong>of</strong> the past several years have brought about a rapid and sweeping<br />

change in the business and industry <strong>of</strong> our society. <strong>The</strong> major in management<br />

reflects the complex problems <strong>of</strong> firms involved in manufacturing and/or service<br />

in a highly competitive and interactive global economy. <strong>The</strong> curriculum is<br />

designed to provide the student with a solid foundation in management. It also<br />

allows the student to emphasize a specific area <strong>of</strong> study by pursuing one <strong>of</strong> the<br />

management options.<br />

<strong>The</strong> graduate with a management degree finds many employment opportunities<br />

with firms in staff, supervisory and other management positions. <strong>The</strong> graduate<br />

possesses, in addition, the required basic understanding for effectively managing<br />

facilities, equipment, information and personnel in a variety <strong>of</strong> settings such as<br />

transportation, manufacturing, warehousing, research or institutional management.<br />

Also, the graduate has the fundamental preparation to undertake advanced<br />

study leading to a master’s degree.<br />

To receive the Bachelor <strong>of</strong> Science in Management with a major in management,a<br />

student must complete the common college Requirements for<br />

Graduation, and the requirements <strong>of</strong> one <strong>of</strong> the five options listed:<br />

Human Resource Management Option<br />

Management Core: Complete all 9 credits: Credits<br />

6500:302 Organization Behavior and Leadership Skills 3<br />

6500:310 Business Information Systems 3<br />

6500:471 Management Project 3<br />

Required: Complete all 15 credits:<br />

6500:341 Human Resource Management 3<br />

6500:342 Labor Relations 3<br />

6500:350 Fundamentals <strong>of</strong> Enterprise Resource Planning 3<br />

6500:442 Compensation Management 3<br />

6500:443 Human Resources Selection and Staffing 3<br />

Electives: Six credits:<br />

6x00:3xx/4xx CBA Electives 6<br />

Total credits required 30<br />

Supply Chain/Operations Management Option<br />

Management Core: Complete all 9 credits:<br />

6500:302 Organization Behavior and Leadership Skills 3<br />

6500:310 Business Information Systems 3<br />

6500:471 Management Project 3<br />

Concentration requirements:<br />

Required: Complete all 12 credits:<br />

6500:333 Production and Operations Analysis 3<br />

6500:341 Human Resource Management 3<br />

6500:350 Fundamentals <strong>of</strong> Enterprise Resource Planning 3<br />

6600:390 Principles <strong>of</strong> Supply Chain Management 3<br />

Plus two electives (6 credits) from the following:<br />

6500:334 Service Operations Management 3<br />

6500:433 Business Operational Planning 3<br />

6500:434 Production Planning and Control 3<br />

6500:435 Quality Management and Control 3<br />

6600:370 Purchasing 3<br />

Electives: Three credits:<br />

6x00:3xx/4xx CBA Elective 3<br />

Total credits required 30<br />

Industrial Accounting Option<br />

Management Core: Complete all 9 credits: Credits<br />

6500:302 Organization Behavior and Leadership Skills 3<br />

6500:310 Business Information Systems 3<br />

6500:471 Management Project 3<br />

Concentration requirements:<br />

Required: Complete all 12 credits:<br />

6200:301 Cost Management and Enterprise Resource Planning 3<br />

6200:460 Advanced Managerial Accounting 3<br />

6500:333 Production and Operations Analysis 3<br />

6600:390 Principles <strong>of</strong> Supply Chain Management 3<br />

Plus two elective courses (6 credits) from the following:<br />

6500:334 Service Operations Management 3<br />

6500:433 Business Operations Planning 3<br />

6500:434 Production Planning and Control 3<br />

6500:435 Quality Management and Control 3<br />

6200:321 Intermediate Accounting 1 3<br />

Plus one CBA elective<br />

6X00:3XX/4XX CBA Elective 3<br />

Total Credits Required 30<br />

Information Systems Management Option<br />

Management Core: Complete all 9 credits:<br />

6500:302 Organization Behavior and Leadership Skills 3<br />

6500:310 Business Information Systems 3<br />

6500:471 Management Project 3<br />

Required: Complete all 21 credits<br />

6500:315 Applications Development for Business Processes 3<br />

6500:324 Data Management for Information Systems 3<br />

6500:325 Analysis & Design <strong>of</strong> Information Systems 3<br />

6500:350 Fundamentals <strong>of</strong> Enterprise Resource Planning 3<br />

6500:420 Telecommunications for Business 3<br />

6500:425 Decision Support w/Data Warehousing and Data Mining 3<br />

6500:426 E-Business Application Development 3<br />

Electives: Three credits (choose one course from the following):<br />

6100:201 Introduction to E-business 3<br />

6500:333 Production and Operations Analysis 3<br />

6500:341 Human Resource Management 3<br />

6600:390 Principles <strong>of</strong> Supply Chain Management 3<br />

6200:454 Information Systems Security 3<br />

Total credits required 33<br />

E-Business Technologies Option<br />

Management Core: Complete all 9 credits:<br />

6500:302 Organization Behavior and Leadership Skills 3<br />

6500:310 Business Information Systems 3<br />

6500:471 Management Project 3<br />

Required: Complete all 18 credits:<br />

6100:201 Introduction to E-business 3<br />

6500:315 Applications Development for Business Processes 3<br />

6500:324 Data Management for Information Systems 3<br />

6500:325 Analysis, Design and Development <strong>of</strong> Information Systems 3<br />

6500:426 E-business Application Development 3<br />

6500:427 E-business Systems Integration 3<br />

Electives: Six credits (choose two courses from the following):<br />

6300:301 New Venture Creation 3<br />

6500:334 Service Operations Management 3<br />

6500:350 Fundamentals <strong>of</strong> Enterprise Resource Planning 3<br />

6500:420 Telecommunications for Business 3<br />

6500:425 Decision Support with Data Warehouses & Data Mining 3<br />

6600:345 eMarketing Practices 3<br />

Total credits required 33

logo

products

Resources

Company

Terms of service
Privacy policy
Cookie policy
Cookie settings
Imprint
Change language
Made with love in Switzerland
© 2024 Yumpu.com all rights reserved

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!