legal mattersOne Year and One MileUnderstanding the Non-Compete Provisions<strong>of</strong> the Allstate R3001 AgreementBy Attorney Dirk BeamerAs every Allstate agent knows, theCompany can terminate theircontract for any reason (or noreason) with 90 days’ notice. And whilea growing number <strong>of</strong> agents seem tothink life without Allstate is not a badidea, departing agents must keep in mindtheir lingering contractual commitmentsfollowing termination <strong>of</strong> the Allstaterelationship. A spike in cease and desistletters from the Company over the pastyear suggests Allstate has a renewed interestin monitoring potential violations<strong>of</strong> the non-competition provisions <strong>of</strong> theR3001 Agreement.What are Non-Competes?Covenants not to compete (noncompeteagreements) are contractualarrangements in which one party – typicallyeither an employee or a businessseller – agrees that he will not engage incertain competitive activity to the detriment<strong>of</strong> the other party for some specifiedperiod <strong>of</strong> time. In some jurisdictions,like California, state law restrictsthis type <strong>of</strong> agreement in the employmentcontext. Other jurisdictions, includingmy home state <strong>of</strong> Michigan, expresslypermit non-compete agreementsby statute. Virtually every state allowsfor some type <strong>of</strong> non-compete in thecontext <strong>of</strong> a sale or transfer <strong>of</strong> businessassets. Even where they are permitted,these agreements are typically subject tocertain “reasonableness” standards. TheMichigan statute, for example, provides:“To the extent any such agreement orcovenant is found to be unreasonable inany respect, a court may limit the agreementto render it reasonable in light <strong>of</strong>the circumstances in which it was madeand specifically enforce the agreementas limited.”Allstate Agents across the countryoperate under the same non-competeprovisions. But because state laws vary(and because local practice among judgescan also vary), agents should consultwith their attorney if faced with specificquestions or concerns. My goal here is toprovide a general overview <strong>of</strong> the issuescreated by the Allstate non-compete.What does the Allstate R3001Agreement say aboutCompetition?Section 18 <strong>of</strong> the contract talks aboutagent “obligations” following termination.Sub-section D states:For a period <strong>of</strong> one year following termination,neither Agency, nor any <strong>of</strong> its… employees … will solicit the purchase<strong>of</strong> products or services in competition38 — <strong>Exclusivefocus</strong> <strong>Summer</strong> 2012
with those sold by the Company:• With respect to [anyone] to whomAgency or anyone acting on its behalfsold insurance or other products or serviceson behalf <strong>of</strong> Company and who is acustomer <strong>of</strong> the Company at the time <strong>of</strong>termination <strong>of</strong> the Agreement;• With respect to any person, company,or organization who is a customer <strong>of</strong>the Company at the time <strong>of</strong> termination<strong>of</strong> this Agreement and whose identitywas discovered as a result <strong>of</strong> Agency’s …access to confidential information <strong>of</strong> theCompany; or• From any <strong>of</strong>fice or business site locatedwithin one mile <strong>of</strong> the agency saleslocation ….One Year LimitThe restrictions on competition in thecontract apply for one year from the terminationdate. After that one year, formerAllstate agents may solicit sales fromwhomever they want (including formerAllstate customers) and from whereverthey want (including their former Allstate<strong>of</strong>fice). Beware, however, <strong>of</strong> Allstate’sattempts to punish agents for usingan Allstate customer list at any time,even after the one year is up. More onthis later.Will not SolicitThe contract limits solicitation, notsales. If an agent opens an independentagency two miles from her Allstate <strong>of</strong>fice,and if a former Allstate customerchooses to seek her out and approachher for a policy, she is free to write thatpolicy. The risk, <strong>of</strong> course, is that Allstatewill assume the customer transferred dueto improper solicitation and will try tocause the agent grief. Departing agentsneed to decide if they are going to acceptbusiness from former Allstate customerswho approach them, or if they will take acomplete one-year ban on such customerssimply to avoid any headaches withAllstate. This decision is especially importantfor agents still receiving TPP.With Respect to Allstate CustomersThe restriction on solicitation extends,not only to the departing agent’s activeAllstate customers, but to any customers<strong>of</strong> Allstate at the time <strong>of</strong> termination ifthe departing agent learned <strong>of</strong> the prospectivecustomer through Allstate or itsbusiness information. In my experience,I have yet to encounter a terminatingAllstate Agent with information aboutAllstate customers who are not his own.I think it highly unlikely that Allstatewould be able to enforce this restrictionwithout clear pro<strong>of</strong> that the former agentimproperly obtained and used Allstatecustomer data.Notice that the restriction on solicitingbusiness from Allstate customers is notlimited by the one mile radius rule. Forone year following termination, agentsshould avoid solicitations to their formercustomers and to others known by themto be Allstate customers, regardless <strong>of</strong>where the agent relocates.Or from any BusinessSite within One MileThe one mile rule limits business activitygenerally – not just with respect toAllstate customers – during the one yearfollowing termination. In general, duringthat year, departing agents should notstart a new agency, whether independentor captive, in their former <strong>of</strong>fice or withina mile <strong>of</strong> it “as the crow flies.” Thiscan create a special hardship for agentswho own their Allstate location or have along-term lease.The one mile rule seeks to deter agentsfrom capitalizing on customer familiaritywith the location and the Allstate brand.I question whether Allstate would besuccessful enforcing the restriction if anagent used the existing location solely aswork space for a new agency but withoutsignage or customer access. If I’m makingcold calls, for example, from my cellphone, what difference does it make if Ido it from my former <strong>of</strong>fice location orfrom a hotel room on the other side <strong>of</strong>the country?Third party restrictionsIf you look again at sub-section Dabove, you will notice that the R3001Agreement purports to extend the noncompeteto third-party employees <strong>of</strong> theterminated agent. (In fact, I abridged thelanguage, which also reaches the agency’s“<strong>of</strong>ficers, directors, shareholders, members… Key Person or any other personsWRIGHT BEAMER, AttorneysSERVING NAPAA AND THE AGENTS OF ALLSTATE SINCE 2000DIRK A. BEAMER, ATTORNEYEXPERT CONSULTING FOR AGENTS AND THEIR ATTORNEYS ON:• ALLSTATE CORPORATE SECURITY INVESTIGATIONS• BUYING & SELLING BOOKS• ALLSTATE EA AGREEMENTSPH: 248.477.6300WRIGHTBEAMER.COMDBEAMER@WRIGHTBEAMER.COM<strong>Summer</strong> 2012 <strong>Exclusivefocus</strong> — 39