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New FeaturesMarcopolo PublicityMarcopolo in the country’s leading eventsPart of the country’s leading events,Marcopolo was present at the FootballConfederations Cup, held from June 15 to 30,and will also be at World Youth Day, from July23 to 28, in the city of Rio de Janeiro, which willbe visited by Pope Francis I. The company signeda partnership with Infraero for the provision ofvehicles responsible for transfer of delegationspart of the sporting competition and the Pope’scommittee from the aircrafts to the arrival area.There are eight Marcopolo buses at theSantos Dumont and Tom Jobim (Galeão)airports, in Rio de Janeiro; Confins, in BeloHorizonte; and Deputado Luís EduardoMagalhães airport, in Salvador, in addition to15 Volare, also used to cater to the greaterdemand of passengers and tourists that thecountry has been receiving. The partnershipfor the transport of people within the airportsis a test run for other major events the countryis preparing for: the 2014 FIFA World Cup,and the 2016 Olympic Games. Furthermore,it increases the comfort and convenience fortourists and passengers in these airports. “Thevehicles are the most advanced in applicationin the country, both in terms of modernityand sophistication”, stated Paulo Corso,Marcopolo’s director of commercial operations.Modern and sophisticated modelsAmong the vehicles provided by Marcopolo are the Viale BRT and BRS, developed forapplication in the advanced public transport systems in major urban centers. The versions runfrom the conventional, measuring 13.2 meters in length, to bi-articulated buses, measuring 26meters and a transport capacity for 200 passengers, with complete comfort, safety and efficiency.The Paradiso 1800 DD, with sophisticated configuration, has received excusive decoration,allusive to the event. With a comfort and convenience standard comparable to the first classsections of international flights, the vehicle has a capacity for 44 people on the upper deck, withsemi-reclining seats, and nine on the lower deck, with fully-reclining seats.5

Latest News30 new buses in Paraná30 new Marcopolo buses have already beguncirculating in the city of Ponta Grossa (PR),as part of the Expresso Princesa dos Camposfleet. Equipped with the most modern onboardtechnology, the models are in full accord withthe Proconve P7 (Euro V) regulation on thecontrol of gas emissions.The interior highlights include maximumseat comfort thanks to viscoelastic foam in theheadrest and back area, retractable seatbelts,LED monitors and intelligent air-conditioning.Of the total, 11 vehicles are the Top Linemodel, offering a new concept in service byoffering the fully reclining seat option (nine seatsin the front section) and 28 executive seats onthe same deck.Besides offering customers the option ofchoosing, Top Line adds comfort items thatinclude everything from onboard Internet, snacksfor all seat and even pillows and blankets for thefully reclining seats. Being a low driver model,Top Line is higher, offering more space, offeringa sense of amplitude and making the journey allthe more pleasant.Twelve buses are the Paradiso 1050 model,with 44 seats. Another seven are the paradise1200 model, this being a higher vehicle with 40seats equipped with leg-rests.The investment by Princesa dos Campos forrenovation of 10% of its fleet, which carry almost900,000 people per month, was to the tone ofBRL 17 million.Princesa dos Campos PublicityViale BRS part of Joinville transportTen new Viale BRS city busses are part of theJoinville (SC) transport system. These modernvehicles are used by the Gidion and Transtusa(Transporte e Turismo Santo Antonio) operatorsalong central routes linking bus terminals. Thecompanies in Joinville are renewing their fleetsand each one has acquired five buses for citypassenger transport.The new vehicles measure 13.5 meters long,which allows for extra seats to be installedwhile still maintaining ample internalspace. They are also wider inside, offeringgreater ergonomics and safety. In line withthe seat configuration and the larger freearea, the vehicles offer better passengercirculation, making the journey morecomfortable. The internal height has alsobeen increased, permitting the inclusionof efficient air ducts, speakers and a largearea of advertising on the upper sides.Developed for application in the6advanced public transport systems in majorurban centers, the Viale BRS, as well as theBRT model, are amongst the most modern everproduced in Brazil.With a robust concept, elevated reliabilityand excellent cost-benefit ratio, attributeshighly regarded by passenger transportoperators/business executives, they are idealfor city transport.Vitor Leite

Sogil PublicityVisitasSogil renews fleetMarcopolo Day, June 6, 2012Marcopolo Day, June 6, 2012Saritur, Minas GeraisMarcopolo PublicityDuring a festive atmosphere, Sogil,from Gravataí (RS), presented the 70 newMarcopolo buses part of the fleet renewalprocess launched in May, when the companycelebrated its 59th anniversary. Acquisitionsincluded 55 Torin models, with 47 seats;13 Viaggio G7 900, with 49 seats; and twoParadiso G7 1200, with 46 seats. Over thepast two years, Sogil has improved its fleetwith the renewal of 135 vehicles, which haveattracted attention due to their innovation andinvestment in technology, comfort and safetyfor users and drivers.The new models include a highperformance electric engine with low gasemissions, as well as the modern designcharacteristic of the bus manufacturer.The high definition external signage andcontrast facilitate identification of the bus linesby users and, in the case of semi-direct coaches,there is modern air-conditioning, LED lights andinternal signage with the local time and externaltemperature, ensuring extra comfort.With the renewal, Sogil now boasts257 adapted buses. Elevators with electricplatforms to aid the access of people withreduced mobility and devices that facilitate useof the transport for people with hearing andvisual difficulties are some of the additionalhighlights of the buses.7

InterviewInnovation revamps road transportin Northeast Region of BrazilThe second oldest passenger transport company inBrazil, Auto Viação Progresso, from Pernambuco,was established in 1932 by João Tude de Melo, inthe city of Garanhus. Twenty years later, it was transferredto Recife and is currently run by the holdingADT, headed up by the third generation of the Tudefamily. Company director and grandson of the founder,Eduardo Tude emphasizes the success in thesuccession for the companies longevity. Recognizedfor innovation and pioneerism, in the middle of the20th century, Progresso was actively involved in theevolution of road transport in Latin America, discussingissues with major companies from the sector.Besides interstate and intercity road transport overmedium and long distances in nine states of theNortheast Region, the Tude Group also has car, truckand bus dealerships. It also operates a modernCentral Cargo Terminal in Recife.VJ: How did Auto Viação Progresso begin?Tude: The history of Progresso began with my grandfather,João Tude de Melo. He was born in Garanhusand began working at the age of 12 as a baggagehandler. At 15 he was already a mechanic and, at 18,a truck driver. At a young age, he opened a mechanicworkshop and began building his fleet of trucks,becoming the chief transporter of goods from Garanhusto its surrounding regions. But the idea was totransport people. as such, in 1932, he founded AutoViação Progresso and, four years later, establishedhis first regular passenger transport service linkingGaranhus to Recife. In 1940, aged 44, he designedand built the first bus in South America with the enginebuilt into the body and, using it, opened his firstline from Recife to Rio de Janeiro and São Paulo. Mygrandfather though constantly about innovating,improving transport, and for that reason he was areference to the early truck and bus chassis assemblersthat set up shop in Brazil. He made importantcontributions to the growth and development ofroad transport throughout the country.VJ: How did Progresso transform into a successfulcompany?Tude: With the name closely linked to city passengertransport in Recife and the company growing, mygrandfather decided it was time to invest in roads.He sold his city lines and began operating intercityand interstate segments, exclusively. This was backin the 1940s and 50s, when the company launchedits first reclining seat service in the Northeast Region,on the Recife-Rio de Janeiro line. Many years later,we were also the first company to use double deckerbuses in the region. In 1952, the company was transferredto Recife, at the invitation of the governmentof Pernambuco. Another important moment was theexclusive concentration of Progresso in the NortheastRegion, despite having maintained lines to Rio de Janeiroand São Paulo for a number of years.VJ: What is your focal point and what is the company’smarket position?Tude: Progresso is the second oldest transport companyin Brazil. It operates in the medium and longdistance interstate and intercity transport segmentin nine states in the Northeast Region, under the jurisdictionof Agência Nacional de Transportes Terrestres(National Land Transport Agency).Besides Pernambuco, we offer lines to Rio Grande doNorte, Ceará, Paraíba, Alagoas, Sergipe, Maranhão,Piauí and Bahia, carrying an average 450,000passengers a month.VJ: What reasons would you attributeto the longevity of the company?Tude: It’s a tough question to answer.Generally speaking, I’d say, being a family-runbusiness. Progresso was luckydue to succession, because succession,besides the competency and hard work,must be accompanied by a little luck.VJ: Describe the company’s structure.Tude: We have 170 branches in the stateswe operate and 1,400 employees.Our head office is in Jaboatão dos Guararapes,in the metropolitan region ofRecife.8

VJ: What percentage of the Progresso fleet ismade up of Marcopolo buses?Tude: 90% of our fleet is Marcopolo. We use G7and G VI buses exclusively. We have Viaggio,Paradiso 1200 and Paradiso 1800 models.VJ: How long has Progresso been a Marcopolo customerand what is the reason behind the choice?Tude: We have been Marcopolo customers since1970, in other words, 43 years. We have alwaysenjoyed a relationship based on respect, andquality products and service.Because it’s not only the quality of the productthat counts, service is vitally important and herein Recife it is great. This demonstrates the seriousnessthe plant presents in dealing with us.VJ: What differences do you not in the Marcopolobuses?Tude: The main differences are they great resalevalues of the models in the used vehicle market,good acceptance by passengers and low maintenance.The quality of the finish and comfort ofthe vehicles are also notable features.VJ: Over these 43 years, how would you evaluatethe evolution of the models?Tude: The evolution of the buseshas been enormous,especially in terms of vehicle dimensions.Over the years buses have become a lot “slimmer”,which benefits the weight greatly This influencesall aspects of the sector, such as the Law of Balance,for example.VJ: What are some of the leading challengesahead for Progresso?Tude: Our main challenge is with regards to illegaltransport, which is not taxed and, in the Northand Northeast Regions, exists on a major scale.Progresso still has room for growth in the Northeast,but it will always be disputing space withillegal transportation and air travel.VJ: Based on your experience, how would youevaluate the future of the passenger transportsector in Pernambuco and Brazil over the nextfew years?Tude: As with Pernambuco, Brazil will need todefine the space for road and air passengertransport activities, which is happening slowly butsurely. They are two different markets and theymust be outlines, as there are lines along whichthe market should be divided, others exclusivelyfor airplanes and other for buses alone. Themarket will define this.Marcopolo Publicity9

TourismBilingual, multiculturaland full of attractionsThe second largest country in the world, Canada isknown for its sparsely inhabited regions, extensivegrasslands, forests, snow-capped mountain, wellconservedenvironment and excellent quality of lifein urban areas. Enriched by a myriad of cultures, itis a global tourist destination, receiving some 35million visitors per yearPhotos sxc.huCanadian Parliament Building,at Parliament Hill10

Formed by many cultures, languages andreligions, Canada is also marked by highly diversifiedgeography, ensuring its place amongst the world’sleading tourist destinations. On the one side, theadventurous joviality of Vancouver. On the other, theEast Coast, with the diversity and buzz of Montreal,Toronto, Quebec and Ottawa. In the Center, thevibrant city of Winnipeg, home of New Flyer, thenew Marcopolo plant – with three branches in theUSA. For those visiting the country, the best tip is tochoose one coast and leave the other for anothervisit, as the country is simply enormous.Colonized by two rivals, Canada is a nation ofimmigrants. Those of English origin respond for 37%of the population, while those of French origin makeup 32%. As such, English and French are the twoofficial languages. With temperatures that drop wellbelow zero in winter (-20°C to -30°C), the large citiesin the provinces of Ontario and Quebec are coveredin snow. That being, the best time of year to visit thecountry is from May to September, when the daysare longer and the temperature far more agreeable.Bilingual and multicultural, Canada offers a scenariothat one can simply not afford to miss.The famed Niagara Falls are one ofCanada’s most popular tourist stops.Dropping from a height equal to a 13-storybuilding, they form the second largestwaterfall in the world, flowing at a rate of168,000 m3 of water per minute.Ottawa - The pride of CanadaThe nation’s capital, Ottawa is a dynamic city, with over a million residents. Located in the province ofOntario, on the border with Quebec, it is the region where French and English come together. Canadianpride is clearly demonstrated through impressive national destinations and famed landmarks, such as theRideau Canal (a World Heritage Site) and Parliament Hill. It is a city that breathes culture, with world-classmuseums and galleries, exhibiting renowned national collections and which host special expositions fromCanada and other countries. Each year, Ottawa is visited by 8 million tourists.Don’t forget to visit: The Central Park, Rideau Canal, National Gallery of Canada, Confederation Park,Laurier Palace, National War Memorial, Canadian War Museum, National Arts Center, Canadian Museumof Civilization, Canadian Museum of Nature, the Canada Science and Technology Museum, the CanadaAviation and Space Museum and Parliament Hill.11

TourismVancouver - Ocean CityTen beaches, 220 parks and a number of ski stations located in the mountains close to the cityare just a few of the attractions of Vancouver, which basically lives off of tourism. Stanley Park,perfect for a bicycle ride along the dyke, and Whistler-Blackcomb Resort, one of the headquartersof the 2010 Winter Olympics, stand out among the many tourist points. The natural landscapeblends in harmoniously with a number of famous buildings and constructions in the European style.The most common languages are English (50%), Chinese (25%), Tagalog, Punjabi and Vietnamese.Don’t forget to visit: Stanley Park, the Museum of Anthropology, Robson Square, Vancouver ArtGallery, Christ Church Cathedral and Canada Place.Montreal - Style and urban sophisticationThe second largest French-speaking city in theworld – behind only Paris – Montreal is jam-packedwith style and renowned for its urban sophistication,French culture and creative arts. Strolling along thecobblestone street of Old Montreal gives you a tasteof its history. Art and design from end to end, includingthe metro system, which doubles as a publicart gallery. A great tip is to ascend Mount Royal,the peak of the city, and to locate the 1976 OlympicStadium and spot the Laurentian Mountains. Theview is unforgettable. Bicycle riding is another treat:there are over 5,000 for rent. And be sure to visit theunderground part of the city. There are over 30 kmto explore. Despite French predominating, English isalso an official language.Joseph’s Oratorof Mount RoyalDon’t forget to visit:- Montreal Botanical Garden- Mount Royal Park and Parc Jean-Drapeau- Redpath Museum, McCord Museum of Canadian Historyand the Musée d’art contemporain de Montréal- Place-des-Arts and Palais des Congrès- Mary, Queen of the World Cathedral- Saint Catherine Street- Boulevard Saint-Laurent12

Toronto - A vibrant urban centerWinnipeg - Cultural adventureIt is the sum of its elementsthat make Winnipeg, in theprovince of Manitoba, the vibrantcity it is. It all began long ago,when the Assiniboine and RedRivers met and created a naturalpoint of trade. The site revealsthe history of its Aboriginal peopleand was once the heart of Canada’sfur trade. In the ExchangeDistrict, striking centenary architectureblends in with chic stores,trendy restaurants and a bustlingcupcake industry. The WinnipegArt Gallery boasts 11,000 piecesof Canadian Inuit art. English ismostly spoken, though French isalso an official language.Toronto, the capital of Ontario, is a vibrant andmulticultural city, with a large number of attractionsand events. No less than 128 languages anddialects can be heard in the streets of the city,most famed for its landmark, the CN Tower, a nationalicon and one of the world’s tallest buildings.Visitors rocket to the top at 24 km/h in a dizzying,58-second elevator ride then enjoy 360-degreecity views from the fine dining restaurant at thepinnacle.Don’t forget to visit: Toronto City Hall, CN Tower,Casa Loma, Union Station, Royal Ontario Museum,Toronto Art Gallery, Ontario Science Center, CanadianOpera Company, High Park, Sunnybrook Parkand Queen’s Park.Don’t forget to visit:Canadian Museum for HumanRights, Winnipeg RailwayMuseum, the Western CanadaAviation Museum, DalnavertMuseum, Manitoba Museumand the Ukrainian Museum ofCanada, as well as the Planetarium,St. Boniface Cathedral,Manitoba Theatre Center,Manitoba Parliament Building,Winnipeg Zoo and the WinnipegArt Gallery.Shutterstock.comQuebec - The charm of 400 yearsThe city that gave rise to French civilization in America, Quebec invites you to step back 400 years intime with an outing through the Citadels, the last walled city in North America. There are 4.6 km of wallsdeclared a World Heritage Site by Unesco. Old Québec City is a breathtaking blend of old and new, and aride in a horse-drawn carriage along the narrow streets is a traditional tourist treat. The Plains of Abraham,site of one of the continent’s most famous battles some 250 years ago, and Rue du Trésor, an open-air artgallery featuring wandering musicians, are places not to miss. Just like sipping a steamy café allongé on aterrace of Quartier Petit Champlain, where boutiques and bistros are housed in 17th century buildings inthe oldest French district in North America.Don’t forget to visit: Parliament of Quebec, Château Frontenac, the Citadel, Parliament Hill, Parc desChamps-de-Bataille, Montmorency Falls, National Museum of Fine Arts of Quebec, Museum of History,the Ice Hotel, and the Basilica of Sainte-Anne-de-Beaupré.Find out more: http://www.canadainternational.gc.ca/13

Marcopolo Bus Paradiso 1050Cidade do Aço

SpecialSocial networks bring customer fromaround the world closer togetherContinuing the award-wining strategy of online presence, Marcopolo haslaunched an After Sale application, which provides exclusive services andgreater easy, in the palm of your handCombining the traditions of over six decadesof bringing people closer together throughthe vehicles it manufactures with the expertiseit holds in always remaining attentive and anticipatingchanges in the technology at the serviceof its stakeholders, Marcopolo is celebratingthe results of implementing its online presencestrategy by launching something new: applicationsfor mobile devices. The first of them,already available for download, its MarcopoloAfter Sales. Compatible with the iOS system –installable on both the iPhone and iPad – andAndroid system, for smartphones and tablets,the app places a series of services and informationin the palm of your hand, anywhere inBrazil and the rest of the world.Conceived to create even more facility forclients the apps are veritable work tools, able tospeed up process, solve problems and even helpin possible emergencies. For example, throughMarcopolo After Sales, it is possible to locate theclosest representative and access maintenancetips and explicative videos. Other groundbreakingfeature coming soon.16

Numbers thatapproximatewww.marcopolo.com.brWebsite: 60,000 visits permonthyoutube.com/OnibusMarcopoloYoutube: almost 800,000views. A total of 595889minutes watched in 189countries.fb.com/OnibusMarcopoloFacebook: more than450,000 fans (likes), whichrepresents a connection networkof 80 million people.flickr.com/photos/OnibusMarcopoloFlickr: more than 75,000page views.The result of intensive research and apermanent quest for innovation, brandmanagement in online media has beenrecognized as the most successfulthrough the ADVB Top MarketingAward, in the Industry category.The launch of the apps is another step Marcopolo is takingin the direction of bringing people closer together. Recognizedin the most recent edition of the ADVB (Association of Salesand Marketing Managers of Brazil) Top of Marketing Award, inthe National Industry category, as the most successful in brandmanagement in online media, the Marcopolo case is the resultof intensive research and the permanent quest for innovation.Relevant presence and expressive growthMarcopolo’s entry into the world of social medias wasaimed at establishing a direct relationship channel with itsstakeholders, contributing to the strengthening of the brandthat is a global benchmark in the manufacture of passengervehicles. Social media also represent an important source ofinformation for research and the development of productsand services, aiding in the constant quest for innovation.According to Gelson Mello da Costa, a marketing analyst,everything began with the remodeling of the website,making it more dynamic and facilitating interaction with socialnetworks. The investment led to a record in the numberof visits in the first month that the website was on air – doublethe monthly average of visits to that point.An award-winning social media project was createdthrough meticulous research with bus spotters, which representa public of 45,000 people around the world. Withrelative and pertinent participation from the outset, thebrand made use of interactive actions that involved the creationand sharing of multimedia content, news related tothe company, cultural contests and the promotion of products.The results couldn’t have been better: in less than sixmonths, the Marcopolo fan page on Facebook exceeded100,000 fans, the largest number in the bus industry segmentin terms of ‘likes’ in global rankings. The number ofvisits and participation of fans, liking and sharing content,leveraged the Marcopolo page to first place in fan engagement,surpassing 30,000 interactions in a single month.And the advances didn’t stop there. In April, upon celebratingthe production of bus number 360,000, Marcopolopassed the mark of 360,000 fans on Facebook, becomingthe most liked bus manufacturer with the highest numberof fans in the world. Today, there are more than 450,00017

Specialfans on Facebook. According to Marcopolo’smanager of strategy and corporate marketing,Walter Cruz, the milestone reached is proof ofthe strategy’s success, in a short space of time,achieving expressive and focused growth. “Weinitiated a gradual and very meticulous project,but one that was extremely aggressive, so thatwe would become the leading reference amongcompanies that use social media. The resultscouldn’t be better: in just 18 months, we reachedthe mark of 450,000 fans. The companyinnovated and leveraged its involvement in theonline world in a very relevant and pertinentmanner”, emphasized Cruz.Marcopolo After Sales AppDeveloped to facilitate the daily routine of customers,the Marcopolo After Sales app offers a range offunctions. Available in three languages (Portuguese,English and Spanish), it has three presentation interfaces:the Technical Assistance and Parts Sale Network,Technical Assistance and Original Parts.Through the first, it is possible to locate pointsof sale for original parts and technical assistanceworkshops. Using the device’s browsing application,it is possible to trace a route to the closest representative.In the second area, users find technical notes,tips on operation and maintenance – like howto clean the headlights and lubrication table – andtutorial videos that show everything from assemblingand disassembling seats to operating the MultiplexG7. “These operational and preventative maintenancehelp customers to use the vehicle correctly”, saysMarcopolo’s after sales manager, Antonio CarlosBoff.In the Original Parts subdivision, users can accessphotographic and technical catalogs of components,carrying detailed information on the buses in PDF oronline viewing formats.The Marcopolo Youtube channel is a videostorage and sharing network, carryingeverything from institutional videosto instructions for the maintenance ofvehicles and after sales issues in general.Network profilesThe Facebook fan page is a direct channelbetween the company and its stakeholders,contributing to the constructionand strengthening of the brand on onlinemedia, along with Marcopolo’s business reputation.Flickr is a photo storage and sharing toolused the world over. People have accessto photos of products and are able toshare this material, which is not publishedon other social media.Through Twitter, the short message networkthat connects millions of internet usersaround the world, Marcopolo publishesnews and information, directing users of thesocial network to other company channels.18

RepresentativePolobus PublicityEfficiency in the Northeast RegionConcepts of seriousness, quality and agility in the servicesprovided to customers are the pillars of Polobus’ growth.With operations in the states of Alagoas, Pernambuco,Paraíba and Rio Grande do Norte, Polobus wascreated in September 1994, when Belmir AntônioContin was invited to acquire the Marcopolo branchin Recife (PE), which then became a commercial representation.The change was part of the new sales andafter sales network policy implemented by the busmanufacturer in the 1990s, and Contin took advantageof the opportunity.The partnership of almost 20 years offers a completerange of services for Marcopolo and Ciferal, which includethe areas of sales, after sales, authorized parts stores,repair shop “and everything necessary for the developmentof the Marcopolo/Ciferal brand in region”, affirmsContin, who highlighted Polobus’ constant quest forcustomer satisfaction.The evolution of the operation is chiefly translatedthrough the expressive increase in Marcopolo’s marketshare in the Northeast since the outset of the activities.“In 1994, we found a market in which Marcopolo representedapproximately 20% of the sales of new buses. Inrecent years, this rate has been higher than 50%.” Growthmade possible thanks to concepts of seriousness,aligned with quality and agility in services, which havealways been Polobus’ pillars. “Furthermore, we havealways maintained a firm belief in the fact that customerscannot stop part of their fleet due to a lack of availabilityconcerning part and services.”For the future, the focus will lie on expanding therange of services that are already provided directly inthe customers’ garages. To reach this objective, Polobuswill invest in human capital, increasing its team with thecreation of new work positions. The idea is to speed upthe service provision process even more, reducing theresponse time to any demand presented by customers.“We will also begin relying on a larger sales team, whichwill impact the quality of services and the participationof Marcopolo and Ciferal in our markets of operation.”19

Article‘Renew your Micro’ is a milestonein public transport in ChileChile is undergoing an important change in the public transport sector. In November2011, it initiated a project to scrap buses, a process that will run to 2016. Thegoal is to encourage the renewal of the microbus, city and rural bus fleet, which havebeen in use for 12 years, as from 2001 and earlier; next year it will be as from 2002and so on, successively. To present, 130 units have been scrapped.Over the years, the buses removed from circulation in Santiago and other majorregional capitals continued operating in the country’s interior regions, which, as aresult, created a fleet of old buses, very often obsolete, and which did not providethe safety and comfort conditions their users deserved.This unfair reality is already being to change. since last year, the Program “RenuevaTu Micro” (Renew your Micro) has been using resources from the Lei Espelho daTransantiago to provide the owners of old buses with economic incentives, so thatthey are able to change their vehicles for more moderns one and, thus, provide userswith a higher quality service.A fundamental part of the program is that the old buses are destroyed (scrapped),and thus prevented from returning to circulation somewhere else.A better quality of life for Chileans is one of the project’s main objectives, and forthis reason the initiative seeks to provide the most modern buses, with better technology,less pollutant and safer, both for passengers and drivers.There is a page on the government’s website that explains the entire process,which is comprised of two stages: the presentation of the bus for its approval in thescrapping process and presentation of the new or used bus; however, with a manufacturedate of at least five years newer than the one being scrapped, after whichpayment is approved.In my view, the project has been a great success. We are meeting many new customersand we expect even more in the years ahead.Personal archive“A fundamental part of theprogram is that the old busesare destroyed (scrapped), andthus prevented from returningto circulation somewhere else.”Matías Castro EscobarCommercial managerof Epysa Buses,a Marcopolorepresentative in Chile20

21The World of MarcopoloParadiso 1800 DD debuts in MexicoThe 40 units of the Paradiso 1800 DD G7 bus modelsold to Grupo Transpais began circulating on thestreet of Mexico in May, debuting the Marcopolodouble decker in the country. The vehicles alsomark a new concept in passenger transport in Mexico,with a highlight being the modern design, comfortand expressive safety of the buses, which are tobe used along the routes of cities including Tampico,Ciudad Mante, Cidade Valles, Tamazunchale andCiudad Victoria.Located in Victória, in the northern state of Tamaulipas,Transpais is a family-run company activein the urban and intercity transport sectors and currentlyentering the field of tourism transport. GroupCEO, Osuna Abelardo Morales affirms that the decisionto purchase these units is chiefly due to theexcellent technology used. The two deck units, whichcost around US$ 500,000 each, were created especiallyfor this company, which boasts some 1000 busesin its fleet. “We looked at all the options aroundthe world and decided that this double decker modelwas the best choice, as it offers more advanceddevelopment and a higher level of comfort and safety,making it the best vehicle for our clients”, hesaid, during the delivery of the buses in the city ofFundiodora Park.The first Mexican company to acquire MarcopoloDDs, Transpais stands out for its boldness andunprecedented attitude. Catering to over 500,000passengers per month, it is a leader in its industryand seen as a benchmark by other sector companiesin the region. Furthermore, it was a pioneer in deployingthis model in the country.To Marcopolo, the partnership with Transpais,besides representing the expansion of the brandaround the world, is strategically important in identifyingand promoting the benefits of the DD modelsfor the wide range of companies.The Paradiso 1800 DD G7 model offers uniquecomfort, safety and ergonomic features, in additionto a futuristic design, the identity of the bus manufacturer.Publicity

TransportClient fidelity, thedifferentiatingfeature ofExpressoGuanabaraOver a period of 10 years, more than 500,000 prizetickets have been distributed with the creation ofPrograma Afetividade (Affection Program), whichcurrently boasts some 240,000 users.One of the five leading companies in the countryin the passenger road transport segment, headquarteredin Fortaleza, Ceará, Expresso Guanabarawas a pioneer in Brazil thanks to the creationof a client fidelity program. Created in October2002, Programa Afetividade, over 10 years later,now boasts an impressive 240,000 users and hasalready distributed more than 500,000 courtesytickets.According to Rodrigo Mont Alverne, ExpressoGuanabara’s marketing manager, the programdemonstrates a constant quest for modernizationand compliance with the requirements of a newera, something that has always guided the company’soperations. “With the program, we strengthenties with our clients and, more than this, weoffer a simple, prompt and practical tangible benefitthat can be used”, points out the executive.According to Rodrigo, it is very simple to acquirethe Afetividade Guanabara program card.Simply present the ticket for a journey taken inthe past six months, in the name of the personrequesting the card, register completely free ofcharge in any Guanabara agency in the bus stationsand through the Internet, where pre-registrationcan be completed. By registering, theclient will receive the card by post directly at thespecified address.“After that, the client simply has to use the AfetividadeGuanabara program card and for every22

Publicity10 routes travelled along stretches starting at200 km, the client gains a courtesy ticket toAmy destination served by the company.” Besidesthis advantage, through the company’spartnerships, the program offers discountsand special payment conditions in a variety oftrade segments, such as restaurants, performancevenues, rental companies, gyms andsupermarkets.A young companyOther unique features of the company includeheavy investments in information technologyto integrate a number of the organization’sdepartments, bus fleets equippedwith GPS and GPRS real time monitoring, anda driver and vehicle management system thatinforms the traffic department which driver isavailable to be called upon for a specific journey,according to their work hours, their restperiods and their location after each trip.Expresso Guanabara is one of the newestcompanies in the passenger transport segment.Created in August 1992, it operates inthe Northeast, North and Central-West regions,linking the main capitals and cities ofthese regions, covering over 1000 locations.Currently, its fleet includes 400 cutting-edgevehicles, one of the newest in the country,with an average age of just one year and eightmonths.Remaining at the vanguard of passengerroad transport is the chief objective of thecompany, which began operating with 43 buses.The company is also celebrating successin the vehicle leasing segment for reception,freight and excursions, relying on its uniqueoperational structure in the leading cities ofBrazil, a modern fleet, which is 100% trackedand insured, in addition to garages and supportpoints in the regions it operates.23

GastronomyPhotos Julio Soares/ObjetivaLeve como As light as a breezeA traditional recipe from the Italian region ofLombardy, more precisely the city of Mantua, datingback to the 1600s, Torta Sbrisolona is prepared basedon wheat and maize flour and almonds. Its name isderived from the word for breeze, in the Mantovanidialect, meaning crumb, in reference to its principalattribute, that is, its pastry crumbles easily.It is a dessert with characteristics very similar toSfregolá, very popular in the highland region of RioGrande do Sul, brought over by immigrants fromTrento. Simple and more versatile, its goes wellwith tea or coffee and can be served as a dessert,accompanied by a glass of Moscatel SparklingWine, suggests Maria Beatriz Dal Pont, from AmadaCozinha Gastronomia e Events, who provided uswith the recipe.Torta SbrisolonaIngredients170 g of wheat flour | 50 g of skinless andground almonds | 150 g of maize flour | 170 gsugar | 150 g of butter | 4 egg yolks | 1 egg |grated lemon rind | confectionary sugarMethod of preparationBeat the yolks, egg and sugar. Add the wheatand maize flour slowly along with the meltedbutter. When the mixture is even, add thelemon rind. Grease a round baking tray withbutter and pour in the batter. Dust with thealmonds and confectionary sugar. Bake forone hour at 180°C, until golden brown. Letcool, remove from baking tray and serve withMascarpone cream.24

ManagementGelson Mello da CostaAssociates, a global visionIntegration is the Key to Global Competitiveness.This was the theme of the First Marcopolo AssociatesMeeting, held from June 10 to 13, at theAna Rech unit, in Caxias do Sul (RS). The activity,which brought together 10 companies from aroundthe world, was aimed at encouraging integration,motivation and teamwork, as well as giving managersincentive to think globally, provide a view ofthe world of Marcopolo and exchange experiences.The meeting’s dynamic activity included presentationsof cases of good practices both at the company,by the Corporate Acquisition and Logisticsteam, as by Associated companies. A demonstrationof indicators, the purchase policy and the code ofconduct were also part of the program. Managerswere charged with the responsibility of approachinga more strategic view of business and activities keyto each area. Participants were also afforded theopportunity of visiting the Ana Rech and Planaltomanufacturing plants, in addition to learning moreabout global projects (such as the development ofglobal bus models) and the identification of the Marcopolobrand through design, presented by thoseresponsible for corporate engineering.“It was a very positive experience. We notedgreat integration among the participants. Now weneed to harvest the fruits”, stated the manager ofAcquisition and Logistics, Roberto Stallivieri.Participating associatesSuperpolo (Colombia), Polomex (México), Metalpar(Argentina), Metalsur (Argentina), Masa (SouthAfrica), Mac (China), Volgren (Australia), TMML(India), GBPolo (Egypt), Marcopolo (Brazil)MemoryMarcopolo archiveThe Paradiso GV 1450 modelwas the bus chosen tocarry the Brazilian NationalFootball Team at the 1998FIFA World Cup, hosted byFrance. Personalized withthe colors blue, green andyellow, the bus highlightedfour lateral stars, allusive tothe team’s four titles, as wellas the CBF (Brazilian FootballConfederation) logo.25

Foreign MarketMexico / Polomex S.A.(52) 81 8130 2301alberto.calcagnotto@polomex.com.mxCuba / Carlos Cañedo53 7 273 9747canedo@enet.cuEgypt / GB Polo BusManufacturig Company S.A.E202 4215 0790thiago.castilhos@marcopolo.com.brUnited Arab Emirates /Marcopolo Middle East971 4 883 3680mensch@marcopolo.aeVenezuela58 414 233 4533venezuela@marcopolo.com.brEl Salvador-Nicaragua-Guatemala-Honduras-Belize / Centrobus S.A.503 2237 9541centrobus@centrobusamerica.comColombia / Superpolo S.A.57 1 877 6900superpolo@superpolo.com.coPeru / Mercobus51 1 223 2350mercobus@mercobus.com.peIndia522 2818012 –2818020 – 2818032maria.lima@marcopolo.com.brChile / Comercial Epysa Ltda.56 2 620 9010marcopolo@epysa.clParaguay / Cia. Imperialdel Paraguay S.R.L.595 21 440 644ventas@ciaimperial.com.pyUruguay / Dusil S.A.598 2 209 0297marcopolo@dusil.com.uyAfrica / Marcopolo SouthAfrica Pty Ltd.27 11 418 0800rodrigo@marcopolo.co.zaArgentina / Metalpar54 11 4841 8900ctoledo@metalpar.com.arRússia / Marcopolo Rússia7 495 647 6220yuri.caio@marcopolo.com.brAustralia / Volgren61 3 9767 8530gabriel.tesser@volgren.com.au