Product Authentication for Brand Owners and Manufacturers
Product Authentication for Brand Owners and Manufacturers Product Authentication for Brand Owners and Manufacturers
Digital Nanoparticle Authentication- CONFIDENTIAL -21 st Century DilemmasHow␣does␣a␣high␣value␣IP␣owner␣with␣billions␣of␣dollars␣at␣stake in␣R&D␣and␣brand␣development␣solve␣the␣problem␣of␣over␣runs␣and␣counterfeits␣?How␣does␣a␣consumer␣that␣has␣just␣paid␣a␣premium␣for␣a␣status␣item␣know␣that␣they␣own␣the␣real␣thing␣?How␣does␣the␣provider␣of␣a␣mission␣critical␣product␣such␣as␣pharmaceuticals␣or␣aviation␣components␣ensure␣authenticity␣and␣provenance␣of␣an␣item␣to␣the␣end␣user␣to␣prevent␣a␣catastrophe␣?.
Digital Nanoparticle Authentication- CONFIDENTIAL -About DatatraceDNA• Commercialisation␣of␣a␣CSIRO␣patented␣invention␣for␣molecular␣authentication• 50/50␣jv with␣DataDot␣Technology␣(ASX␣ticker␣DDT)␣who␣pioneered␣application␣of␣microdots␣for␣asset␣security• Strong␣commitment␣to␣ongoing␣R&D␣by␣CSIRO• DataDot␣Technology␣has␣global␣reach␣now• DatatraceDNA␣has␣proven␣the␣application␣of␣molecular␣authentication␣in␣polymers,␣paints␣&␣coatings,␣adhesives,␣concrete,␣paper␣&␣packaging␣and␣explosives• DatatraceDNA␣is␣seeking␣distribution␣and␣license␣partners␣in␣all major␣geographies␣and␣industries
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Digital Nanoparticle <strong>Authentication</strong>- CONFIDENTIAL -21 st Century DilemmasHow␣does␣a␣high␣value␣IP␣owner␣with␣billions␣of␣dollars␣at␣stake in␣R&D␣<strong>and</strong>␣br<strong>and</strong>␣development␣solve␣the␣problem␣of␣over␣runs␣<strong>and</strong>␣counterfeits␣?How␣does␣a␣consumer␣that␣has␣just␣paid␣a␣premium␣<strong>for</strong>␣a␣status␣item␣know␣that␣they␣own␣the␣real␣thing␣?How␣does␣the␣provider␣of␣a␣mission␣critical␣product␣such␣as␣pharmaceuticals␣or␣aviation␣components␣ensure␣authenticity␣<strong>and</strong>␣provenance␣of␣an␣item␣to␣the␣end␣user␣to␣prevent␣a␣catastrophe␣?.
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