PARTNEREMPOWER PROGRAM GUIDE - Motorola Solutions

PartnerEmpower ProgramPROGRAM GUIDETECHNOLOGYMotorola Solutions recognises the unique expertise of PartnerEmpower members by segmenting PartnerEmpower intomany different technology areas. These different technology areas accommodate Motorola Solutions’ wide range of productofferings.Value Added Distributors and System Integrators may participate in one or more PartnerEmpower technology areas.Participation in a technology area provides access to products1 in that technology portfolio. Each Value Added Distributor orSystem Integrator works with Motorola Solutions to identify the PartnerEmpower technology areas it will participate in.PartnerEmpower Technology Areas• Advanced Data Capture• Mobile Computing• RFID• Converged Communication• Wireless Local Area Networks• Wireless Security• Wireless Outdoor Networks• Business Radios• MOTOTRBO Systems• Professional & Commercial RadiosYour company’s participationin a particular PartnerEmpowertechnology area(s) is defined aspart of your PartnerEmpowerTerms and Conditions. If youare interested in expandingyour relationship with MotorolaSolutions by participating inother technology areas, pleasecontact Motorola SolutionsAccount Manager to discuss.Information about all of thesetechnology areas is containedin this program guide for theconvenience of our ValueAdded Distributors and SystemIntegrators, as many participatein multiple technology areas.1 Access to individual products depends onproduct class.SPECIALISATIONOne of the core elements of PartnerEmpower is Specialisation. Motorola Solutions recognises a company’s competencyand its market success. Achieving specialisation provides access to additional benefits and can also help Value AddedDistributors establish greater credibility and differentiation in the marketplace.PartnerEmpower Specialisations include:PartnerEmpower’s specialisationis optional to Value AddedDistributors and SystemIntegrator. If you are interestedin specialisation, pleasecontact your Motorola SolutionsAccount Manager.TECHNOLOGYSPECIALISATIONSA Technology Specialisationrecognises expertise in one ofPartnerEmpower’s technologyareas.To achieve a TechnologySpecialisation, a companymust meet criteria such asdemonstrating sales andtechnical competency.APPLICATIONSPECIALISATIONSApplication Specialisationsare designed to recognise thesuccess of companies thatdevelop applications for acertain technology area.These applications not onlydrive demand for MotorolaSolutions devices but alsoenable Motorola Solutions andPartnerEmpower members todeliver comprehensive solutions.MARKETSPECIALISATIONSMarket Specialisations recogniseexpertise in a particular industrythat is critical to MotorolaSolutions’ business strategy,such as retail, warehousing andgovernment.(Launching in 2013)PAGE 5