PartnerEmpower Program<strong>PROGRAM</strong> <strong>GUIDE</strong>SECTION 4VALUE ADDEDDISTRIBUTOR BENEFITSOVERVIEWAs a PartnerEmpower Value Added Distributor, your company gains access to a strong set of benefits designed to help youdrive revenue growth, strengthen your market presence and your base of resellers, operate your business more effectively,and achieve significant ROI on your relationship with <strong>Motorola</strong> <strong>Solutions</strong>.Please note that <strong>Motorola</strong> <strong>Solutions</strong> reserves the right to cancel or amend program benefits at any time.VALUE ADDED DISTRIBUTOR BENEFITSContact your <strong>Motorola</strong> <strong>Solutions</strong> Account Manager or the Partner Interaction Center for details on eligibility criteria forspecific benefits.BENEFITSALL VALUE ADDEDDISTRIBUTORSProduct Access BenefitsPRODUCT ACCESSBring resellers market-leading products. Value Added Distributors can access all <strong>Motorola</strong><strong>Solutions</strong> products in product classes 1 through 6 and can resell them in accordance with thePartnerEmpower product access model criteria. Like other PartnerEmpower members, ValueAdded Distributors must achieve any product-specific training or certification requirementsassociated with products in Class 4 and above in order to access those products.For details on product access model and requirements for each product class, see Section 8.SEED UNITSGet a jump start. Value Added Distributors can take advantage of free access to a limitedpool of select new products prior to general availability. These seed units can be used fordemonstrations to resellers, testing and troubleshooting, and training of technical teams.In general, one unit associated with each major new product launch will be made availableto each qualifying Value Added Distributor.Product accessbased on specificrequirements foreach product classEligibleCompensation BenefitsPROMOTIONSTake advantage of opportunities for growth. Value Added Distributors can drive revenueand compete more effectively through special programs that may include solutionpromotions, incentive programs and product discounts. These programs, which aredesigned to drive growth in certain markets or for specific products, may include targetedsales force incentives, back-end rebates, upfront incentives, or demand-generationactivities for select <strong>Motorola</strong> <strong>Solutions</strong> products, services or solutions.INCENTIVE REBATESEarn rewards for success. Value Added Distributors are eligible to receive rebates (eitherpaid directly or applied as account credit) for performance achievements against specifictargets.FUNCTIONAL REBATES/DISCOUNTSBe recognised for your contributions. Value Added Distributors may earn additionaldiscounts or rebates in return for offering specific value-added services.EligibleEligibleEligiblePAGE 10
PartnerEmpower Program<strong>PROGRAM</strong> <strong>GUIDE</strong>VALUE ADDED DISTRIBUTOR BENEFITS (continued)BENEFITSALL VALUE ADDEDDISTRIBUTORSRelationship BenefitsMOTOROLA SOLUTIONS ACCOUNT MANAGER (AM) SUPPORTCollaborate more effectively with <strong>Motorola</strong> <strong>Solutions</strong>. To ensure a productive businessrelationship, <strong>Motorola</strong> <strong>Solutions</strong> provides a central point of contact. Value AddedDistributors collaborate with their AM on business development planning and activitiesand can leverage the AM for assistance with any aspect of their <strong>Motorola</strong> <strong>Solutions</strong>relationship.EMPOWER CIRCLEEarn rewards for success. Limited to our most successful PartnerEmpower members,membership in the Empower Circle represents significant contributions not only to<strong>Motorola</strong> <strong>Solutions</strong> revenue but also to customer satisfaction and investment. Thehighlight of Empower Circle membership is an all-expenses-paid annual trip that rewardsmembers for revenue attainment, growth or achievement of other sales goals.EXECUTIVE BRIEFINGStrengthen relationships. Value Added Distributors can host a visit at one of <strong>Motorola</strong><strong>Solutions</strong>’ Innovation Centers. Providing potential resellers with an opportunity to see<strong>Motorola</strong> <strong>Solutions</strong> technology in action and meet <strong>Motorola</strong> <strong>Solutions</strong> executives, thisvisit provides a unique way to strengthen relationships. Value Added Distributors can alsoextend the invitation to resellers’ customers to help close sales. Approval for ExecutiveBriefings will be at <strong>Motorola</strong> <strong>Solutions</strong> discretion.CUSTOMER ADVOCACYDo business with <strong>Motorola</strong> <strong>Solutions</strong> more easily. <strong>Motorola</strong> <strong>Solutions</strong> provides ValueAdded Distributors with a defined path for escalating and resolving administrative (nontechnical)issues related to deliveries, shipments, returns, product quality, stock/stocktransfers, product recalls, product life cycle management, DOAs, mis-ships, materialobsolescence, change orders, service contracts, etc. Contact your <strong>Motorola</strong> ChannelAccount Manager to arrange for this support.ADVISORY COUNCILEnsure PartnerEmpower evolves with your needs. Technology-specific Distributor AdvisoryCouncils are important forums for soliciting feedback on how <strong>Motorola</strong> <strong>Solutions</strong> canbetter serve the needs of Value Added Distributors. Members provide input on <strong>Motorola</strong><strong>Solutions</strong> strategy, program benefits and requirements, Distributor resources, andmore. An online community augments in-person and phone meetings, enabling ongoingcommunications between members. Value Added Distributors are nominated by their<strong>Motorola</strong> Channel Account Manager for participation.EligibleEligibleEligibleEligibleCHANNEL PARTNER PORTALAccess the important information and tools you need. Your password-protected onlinechannel partner portal features sales tools, product information, communications archives,and details on upcoming events, all in one place. (See Appendix for portal details.)DISTRIBUTOR COMMUNICATIONS & WEBINARSDiscover new growth opportunities. Newsletters, news alerts, online communities andwebinars help Value Added Distributors take advantage of all PartnerEmpower has to offer.Topics include PartnerEmpower news, <strong>Motorola</strong> <strong>Solutions</strong> news, new products, growthstrategies, new tools and resources, and more.CHANNEL EVENTSIncrease your insight, your visibility and your network. Events held throughout the yearprovide Value Added Distributors with updates on products/services, <strong>Motorola</strong> <strong>Solutions</strong>strategy and industry trends, while offering the opportunity to network with <strong>Motorola</strong><strong>Solutions</strong> executives, sales team members and PartnerEmpower members.PRODUCT/TECHNOLOGY ROADMAPSBe proactive. <strong>Motorola</strong> <strong>Solutions</strong> provides Value Added Distributors with insight intoits product roadmap, facilitating planning. Value Added Distributors are also eligible toinfluence the development of products and services by providing input into the productroadmap. This also helps to ensure products evolve to meet marketplace needs.EligibleEligiblePAGE 11