National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Journalists’ vs PR Practiti<strong>on</strong>ers in <strong>Indian</strong> PR BlogK.Rajesh KumarResearch Scholar (MPhil)Dept. of Journalism <strong>and</strong> Communicati<strong>on</strong>University of MadrasChennaiAbstractFor many years, media relati<strong>on</strong>s have been a breeding ground for many ethical issues, faced by the PR practiti<strong>on</strong>ers <strong>and</strong> thejournalists. To discuss <strong>and</strong> find soluti<strong>on</strong>s for the ethical problems faced by the PR practiti<strong>on</strong>ers <strong>and</strong> the journalists, blogs serve as goodplatform. <strong>Indian</strong> PR blog is <strong>on</strong>e such blog. It is the leading public relati<strong>on</strong>s site in India <strong>and</strong> ranks am<strong>on</strong>g the top 25 PR blogs in theworld. This paper examines the discussi<strong>on</strong>s of ethical problems in this blog by PR practiti<strong>on</strong>ers <strong>and</strong> journalists.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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