National Conference on Ethical Issues and Indian Media

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ational <strong>Conference</strong> on Ethical Issues and Indian Media on ovember 26, 27 2010Session 4B10.30 am – 12.30 pmThe Ethical Violations in Tamil Popular CultureInfluence of Animation on Preferences for Animation-related Cultural GoodsM.AnuradhaAssistant ProfessorDept of Journalism and Mass CommunicationPeriyar UniversitySalemAbstractThis paper examines the influence of animated characters in the purchase of related cultural goods. This paper looks at the linkagesbetween preference for the animated programmes/characters and preference animation-related commodities. The ethicality of thislinkage is also examined.Dept. of Journalism and Mass Communication, Periyar University, Salem
ational <strong>Conference</strong> on Ethical Issues and Indian Media on ovember 26, 27 2010Fan Clubs and Tamil Film StarsC.SadishkumarAssistant ProfessorDept. of CommunicationDr.G.R.Damodaran College of ScienceCoimbatoreV.atarajanProfessor HeadDept of Journalism and Mass CommunicationPeriyar UniversitySalemAbstractSome of the Tamil film stars are looked upon as gods by their fans. The implications of this and the relationship between fan clubs andstars is explored in this paper.Dept. of Journalism and Mass Communication, Periyar University, Salem
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