ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Western <strong>and</strong> Eastern Approaches to <strong>Media</strong> EthicsJanet MaryAssistant ProfessorDept. of Visual Communicati<strong>on</strong>Sathyabama UniversityChennai.AbstractThis paper examines the different approaches to media ethics in West <strong>and</strong> East. This paper also deals with the moral identities <strong>and</strong>moral commitments of media in this multicultural world. This paper is a soul-searching attempt to bring out the relevance of mediaethics for the increasingly changing world.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010CODE OF ETHICS I THE ACIET TAMIL LITERATURE THIRUKURALR.Subramani.Ph.DAssistant ProfessorDepartment of Journalism <strong>and</strong> Mass communicati<strong>on</strong>Periyar University, Salem-636011, Tamil Nadu, IndiaMobile: +91-9444204387, E-mail: subbu_mathi71@yahoo.co.inAbstractThe word ethics is been associated with Educati<strong>on</strong>, Politics, Entertainment, Communicati<strong>on</strong>, Medicine, <strong>Media</strong> <strong>and</strong> Businessetc. There are c<strong>on</strong>flicts between good – evil, morally right – wr<strong>on</strong>g <strong>and</strong> table of values. The c<strong>on</strong>cept of Ethics is preached<strong>and</strong> insisted in the society by various philosophers. At the <strong>on</strong>set, various Tamil literatures have c<strong>on</strong>vincingly preached theethical values <strong>and</strong> the moral living to the Tamil society. Am<strong>on</strong>g them <strong>on</strong>e of the oldest famous literatures is Thirukural.Eminent scholar Hart (2000) asserts that ‘Kural is <strong>on</strong>e of the greatest works <strong>on</strong> ethics <strong>on</strong> Tamil traditi<strong>on</strong> <strong>and</strong> it has exploredeverything under human being moral living’. Similarly, E.W. Hopkins maintained that, the Kural as, ‘M<strong>and</strong>atory ethics forTamil society’.The Codes specified in Thirukkural are still relevant to all secti<strong>on</strong>s of the societies. Thirvalluvar have not restricted himselfinto the social life, but he offered ethical definiti<strong>on</strong> for domestic life, social life, governance, business, friendship, politics<strong>and</strong> love etc. we can find ethical c<strong>on</strong>cept all over the Thirukural. The Researcher will try to identify the ethical views,definiti<strong>on</strong>, <strong>and</strong> c<strong>on</strong>text of Thirukural <strong>and</strong> will be presented in the study. This paper attempts to bring out the discourse ofcode of ethics <strong>and</strong> moral values of Thirukural.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem