National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010<strong>Ethical</strong> Resp<strong>on</strong>sibilities of <strong>Media</strong>B.AnithaAssistant ProfessorDept.of Communicati<strong>on</strong>Hindustan College of Arts <strong>and</strong> ScienceCoimbatoreV.atarajanProfessor HeadDept of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>Periyar UniversitySalemAbstract<strong>Media</strong> are more bothered about ABC figures or TRP ratings <strong>and</strong> never hesitate to indulge in unethical producti<strong>on</strong> <strong>and</strong> disseminati<strong>on</strong> ofc<strong>on</strong>tent. In the era of family run media businesses for pers<strong>on</strong>al <strong>and</strong> political gains, what suffers is media ethics. This paper focuses <strong>on</strong>the roles <strong>and</strong> ethical resp<strong>on</strong>sibilities of media.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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