National Conference on Ethical Issues and Indian Media

ational <strong>Conference</strong> on Ethical Issues and Indian Media on ovember 26, 27 2010Thiruvalluvar's Moral Philosophy and Media EthicsM. DevendranAssistant ProfessorDepartment of Visual CommunicationSRM Arts and Science CollegeKattankulathurChennaiAbstractThis paper attempts to relate to the ethical violations in contemporary media through the ethical prism of Thiruvalluvar. What iscentral to media ethics are also central to the moral philosophy of Thiruvalluvar. The ethical values of accuracy, fairness, equity,truthfulness and social responsibility are examined in relating to Thiruvalluvar and media ethics.Dept. of Journalism and Mass Communication, Periyar University, Salem