National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 201027 11 2010Sessi<strong>on</strong> 4A10.30 am – 12.30 pmThe Kantian/ Thiruvalluvar's Philosophy of Ethics <strong>and</strong> <strong>Media</strong>A De<strong>on</strong>tological Evaluati<strong>on</strong> of Paid ewsS.agarathinamDinamalarMaduraiAbstractThe paid news practice am<strong>on</strong>g media is criticized in many fr<strong>on</strong>ts. This paper analyzes the paid news with the approach ofde<strong>on</strong>tological or duty based ethics of Immanuel Kant. Identifying the ethical resp<strong>on</strong>ses to paid news is the need of the hour <strong>and</strong> thesame is dealt with in this paper. The relevance of self regulati<strong>on</strong> as <strong>on</strong>e of the key ethical resp<strong>on</strong>eses is justified in this paper <strong>on</strong> thebasis of the de<strong>on</strong>tological principle.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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