National Conference on Ethical Issues and Indian Media

ational <strong>Conference</strong> on Ethical Issues and Indian Media on ovember 26, 27 2010Do Cartoon Programmes Teach Ethically Right Stories to Children?.S.KannanResearch Scholar (PhD)Dept. of Journalism and Mass CommunicationPeriyar UniversitySalemAbstractChildren have an incomplete understanding of television content and television as a medium. Young children have a difficult timetelling the difference between fantasy and reality, they are highly susceptible to the socializing effect of television, especially thoseshows on children’s television channels and animated programmes. For children, television provides a simplistic set of rules andbehaviors for how they should act and respond in certain situations and to certain groups of people. This paper tries to analyze theprograms in Cartoon etwork channel weather with the question: Do cartoon programmes teach ethically right stories to children?Dept. of Journalism and Mass Communication, Periyar University, Salem