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National Conference on Ethical Issues and Indian Media

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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Sessi<strong>on</strong> IB11.00 am – 1.00 pm<strong>Ethical</strong> <strong>Issues</strong> in Online JournalismInteractivity in Online Journalism: A Poser to Ethics?M. Shuaib Mohamed HaneefAssistant ProfessorDept. of Mass Communicati<strong>on</strong>P<strong>on</strong>dicherry UniversityPuducherryAbstractThis paper examines how gatekeeping in mainstream journalism is repurposed in <strong>on</strong>line journalism through ‘generative interactivity’offered to <strong>on</strong>line news readers through web 2.0 tools. Unlike mainstream journalism, news sites become a platform for social spherenot <strong>on</strong>ly to interc<strong>on</strong>nect different lexias but also facilitate discursive formati<strong>on</strong> of communities. The author attempts to explorewhether <strong>on</strong>line journalism receives community zeitgeist through c<strong>on</strong>tent zapped off into sites by users. The paper further explores howuser engagement shapes (influences) <strong>on</strong>line c<strong>on</strong>tent producti<strong>on</strong> exercise <strong>and</strong> whether it quells or kicks off an ethical c<strong>on</strong>undrumsurrounding the speed <strong>and</strong> instantaneity of the <strong>on</strong>line digital new space.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem

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