National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010What Bangalore Students Think About Paid ewsB.RajaAssistant Professor<str<strong>on</strong>g>Nati<strong>on</strong>al</str<strong>on</strong>g> Institute of Fashi<strong>on</strong> TechnologyBangaloreAbstractThe phenomen<strong>on</strong> of paid news has become pervasive, structured <strong>and</strong> highly organized <strong>and</strong> is undermining democracy in India. Largesecti<strong>on</strong>s of society, including political pers<strong>on</strong>alities, those working in the media <strong>and</strong> others, have already expressed their unhappiness<strong>and</strong> c<strong>on</strong>cern about the pernicious influence of such malpractices. The study aims to examine the awareness levels of students withreference to the phenomen<strong>on</strong> of paid news.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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