National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Paid ews <strong>and</strong> the PCI ReportC.JebakumarAssistant ProfessorDept. of Visual Communicati<strong>on</strong>SRM Arts Sciecne CollegeKattangulathurChennaiAbstractThe phenomen<strong>on</strong> of paid news has become pervasive, structured <strong>and</strong> highly organized. Large secti<strong>on</strong>s of society have alreadyexpressed their unhappiness <strong>and</strong> c<strong>on</strong>cern about the pernicious influence of such malpractices. This paper examines the implicati<strong>on</strong>s ofpaid news in the c<strong>on</strong>text of the draft report prepared by Press Council of India <strong>on</strong> April 2010.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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