National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Decoding Paid ewsDr Pitabas PradhanAssistant ProfessorDept. of Mass Communicati<strong>on</strong>Aligarh Muslim UniversityAligarhAbstractThe most deep-seated ethical can<strong>on</strong> of journalism ought to be providing objective news to readers. What happens when the distincti<strong>on</strong>between news <strong>and</strong> advertisements starts blurring, when advertisements are duped up as news that have been paid for, or when ‘news’is published in favour of a particular politician by selling editorial space? The media’s growing tendency of compromising theeditorial space through paid news dilutes its professi<strong>on</strong>al missi<strong>on</strong> as the c<strong>on</strong>science keeper of the society. In the c<strong>on</strong>text of the growingincidents of paid news, this paper attempts to decode the phenomen<strong>on</strong> of paid news in terms of its historical, operati<strong>on</strong>al, legal, <strong>and</strong>moral aspects.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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