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Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

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But successfully penetrating a school requires a product that is adapted and <strong>of</strong> high quality. Thus TheTelegraph created the newspaper The Telegraph In Schools really suited to the needs <strong>of</strong> the children. Youngreaders are encouraged to participate in producing the publication e.g. By becoming a reporter ie.cubs andtigers, <strong>by</strong> reviewing films and music, or simply <strong>by</strong> comparing their ideas to other readers <strong>of</strong> the same age group.The publication is sent to 278 schools and their libraries. The paper is available through trade..WHAT IS IT?TTIS is a weekly stand alone product hitting the stands every Monday. A 16 page all color newspapermeant for 10 – 18 year olds. The TTIS reaches 17000 copies to 278 schools every Friday preceding theissue day and 7000 homes <strong>by</strong> post or trade/stand sales.TTIS is a paper for students and put together <strong>by</strong> students. Almost all the articles and contributions arefrom students. Tiger and cub reporters write about their schools, the communities they live in, report oncity happenings and interview celebrities. There are 600 tiger reporters (age 14 -18) and cub reporters(age 10 – 14) that are the driving force behind this product.<strong>Authored</strong> <strong>by</strong>: <strong>Ms</strong> <strong>Rupamala</strong> <strong>Singh</strong> <strong>Page</strong> <strong>No</strong>. 2

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