Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

More documents

Recommendations

Info

Ms Susmita BanerjeePrincipalRishra Vani Bharti610 TTIS subscribersAuthored by: Ms Rupamala Singh Page No. 16
THE WAY FORWARDThe goal is to establish TTIS as the only choice of students’ newspaper in English in theEast• Attain volume and mind leadership• Attain a circulation of 50,000 by end of next year• Enhance product by building in relevant and innovative valueadditionThe strategy is to reinforce the TTIS movement by high brand recall activities andcommunication along with geographical expansionUsing the power of identity• Cult products for merchandising• TTIS series of books• Events with top of the mind recallLeverage of TTIS through the Telegraph• Promote TT subscription through TTIS readers• Offer TTIS as gifts along with TT subscription offer and JointSubscription offerGeographical Expansion• To North Bengal and Jharkhand• Special edition for the North EastAIM IS TO ESTABLISH TTIS NOT AS A NEWSPAPERBUT AS A MOVEMENT – A CULTFor Further Details contactMs Rupamala SinghBusiness Manager : TTISABP Private Limited6 Prafulla Sarkar StreetCalcutta -700001Phone - 91-33-2260 0258 / 91-33-22374880Fax- 91-33-22258112Mobile - 91-9830282221Email- rupamala@abpmail.comAuthored by: Ms Rupamala Singh Page No. 17
Page 1 and 2: The Telegraph in SchoolsCalcutta, I
Page 3 and 4: TTIS Tiger and Cub Reporter meeting
Page 5 and 6: TTIS EVENTSTTIS organizes activitie
Page 7 and 8: September, 2003PEACEWARDSAn anti-vi
Page 9 and 10: WHAT’S SO UNIQUE ABOUT THE PRODUC
Page 11 and 12: Also through a publicity blitz (inc
Page 13 and 14: ResultsAlthough standard industry c
Page 15: Mr Basudev BhattacharyaPrincipalHar

Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

Create successful ePaper yourself

Delete template?

Save as template?