Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

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TTIS Subscription FormWHAT HAVE WE ACHIEVED ?o Project introduced in 278 schoolso Average 800 students per schoolo Estimated total audience of 2,22,400 studentsAuthored by: Ms Rupamala Singh Page No. 12
ResultsAlthough standard industry circulation audits and readership surveys have not measured thereach and spread of the product, we do know certain key figures:TTIS goes out to English as well as vernacular medium schools in Kolkata Metropolis – an areaof approximately 187 sq kms. 17000 subscribers and 7000 direct buys (from the trade) havedelivered a circulation of 24000 and an estimated total audience of 2,22,400 students (source:internal MIS). The figures are indicative of mind-boggling possibilities as we have reached only3%of our targettable universe so far. However not to take away from our achievement from nilcirculation on 19 th July 2003, TTIS has grown manifold to its exact figure of 24,470 on 21 st Feb2004.A sense of belongingIn addition to fostering a (literally) back-to-school approach for engaging young readers, TTIS hashooked a robust and growing pool of talented young people. Kids who land up faster thanseasoned reporters in order to take interviews of elusive celebs… kids who spend hoursresearching reports, sometimes at the cost of their school homework!A letter from an enthusiastic student reader.Authored by: Ms Rupamala Singh Page No. 13
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Page 17: THE WAY FORWARDThe goal is to estab

Authored by: Ms Rupamala Singh Page No. 1 - World Association of ...

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