Mobile Banking For Inclusive Growth - Punjab National Bank ...

Mobile Banking For Inclusive Growth - Punjab National Bank ... Mobile Banking For Inclusive Growth - Punjab National Bank ...

11.07.2015 Views

e-trackprocessor and memory unit. Smart card generatesencrypted random numbers with a lifetime of aroundone minute. It generates one time password whenuser enters a PIN. This password is calculated usingdata encryption which is stored in the card. Thisprovides means for storing passwords, private keysor digital cash on the card. These cards have becomepopular due to limitation of pure password basedsystems.6. Electronic Data Interchange (EDI)It is the exchange of structured data betweenthe computer systems of trading partners. It isdefined as the interchange of standard formatteddata between computer application systems oftrading partners with minimal manual intervention.EDI communicates information relevant forbusiness transactions between the computer systemsof business organizations governmentorganizations, small business houses, banks andfinancial Institutions.The banking and insurance companies use theIT to keep track of their customers transactions andfinancial needs, stock markets use IT for onlinetrading with the help of computer based terminalsconnected to trading services, depositories andcustodial services use IT to maintain records ofshares & securities held by them on behalf of theircustomers where as investment consultancy servicesuse IT to analyze the financial positions, investmentopportunities available for their customers & riskfactors, etc.Thus Financial Institutions today facecompetition from many fronts. The traditional banksare facing increased pressure from all sides. Thecustomer has a variety of options for services,delivery channels, products & vendors. Thereforeretaining the customer has become a challenge forthe banks and in doing so the most effective way is toinvest strategically in IT. Foreign and upcomingprivate banks in India have led the way toautomation of financial services industry. The initialresistance to technology is fading as topmanagement of several Indian banks are viewing ITas a business enabler and a vital part of their strategy.Thus various banks have now gone for substantial ITinvestments in core & Internet technologies.Sadhana Misra is Librarian atNavyug Kanya Mahavidhalaya,Rajendra Nagar, LucknowFood for thoughtHappiness is when what you think, what you say, and what you do are in harmony.– Mohandas GandhiWithout continual growth and progress, such words as improvement, achievement, and success haveno meaning.– Benjamin FranklinLife is a series of collisions with the future; it is not the sum of what we have been, but what we yearnto be.– Jose Ortega y GassetAlways bear in mind that your own resolution to succeed is more important than any other.– Abraham LincolnJanuary-March-201024

Book ReviewEmployee Identity in Indian Call Centres: The Notion of ProfessionalismAuthor: Ernesto Noronha and Premilla D CruzISBN: 9788132100799, Publisher: Response, Binding: Paperback, Price: Rs 395e-trackThis book presents the lived experience ofcall centre agents, and the perspectives ofmanagers and trade unionists regarding employeeexperiences in the international call centres inMumbai and Bangalore in India. This bookhighlights how employee identity is invoked togain employee commitment, for realizingorganizational goals and ensuring competitiveadvantage. While professional identity isassociated with a host of privileges, it not onlyresults in agents justifying and complying withorganizational requirements and absorbing jobrelatedstrain, but also precludes their engagementwith collectivist endeavours aimed at representingand protecting their interests, causing the nascenttrade union movement in this sector to reinvent it.Challenging the 'professionalism' plank of callcentres, the authors find lack of transparency inmany areas. For instance, a common practice is totalk the CTC (cost-to-company) lingo at the time ofrecruiting agents. While CTC is the total amount ofexpenditure an organisation undertakes for anemployee in a particular year, including gross pay,variable pay, long-term benefits, leave travelallowance, medical reimbursement, transport,food, other allowances and loyalty bonus, thisfigure does not translate into the monthly salarythat agents receive which is a much lower amount,finds the author.“However, agents, most of whom arefreshers entering the job market for the first time,do not realise that this is the case until they receivetheir first salary. Nonetheless, even at this juncture,agents believe not only that their returns are muchbetter than what they wouldreceive in other sectors butalso that numerous othercomponents of the CTCwhich do not form part oftheir salary accrue to them insome form and representemployers' investment int h e m . ” T h i s b o o k i sorganized into the followingchapters:-Call Centres as WorkplacesThe Call Centre Industry in IndiaThe Research ProcessProfessionalism as Lived ExperienceProfessionalism and the Reinvention of the TradeUnion Movement Professionalism ContestedFinal WordThis book is unique in being based onempirical research and its multiple sources of data,in its use of qualitative methods, and in its focus onmultiple thematic areas such as identity, control,collectivization and professionalism. It includes adetailed study of the dynamics of a subtlepsychology that is at work in the Indian call centresregarding the notions associated with the term'professional'. Providing new and holistic insightsgained via rigorous academic research, this book isof value to HR and OB professionals and scholars,industrial relations experts, sociologists,psychologists and trade unionists, as well as readersinterested in India's ITES-BPO sector.Reviewed by Sanjay Srivastava(Librarian) PNBIIT, Lucknow25January-March-2010

Book ReviewEmployee Identity in Indian Call Centres: The Notion of ProfessionalismAuthor: Ernesto Noronha and Premilla D CruzISBN: 9788132100799, Publisher: Response, Binding: Paperback, Price: Rs 395e-trackThis book presents the lived experience ofcall centre agents, and the perspectives ofmanagers and trade unionists regarding employeeexperiences in the international call centres inMumbai and Bangalore in India. This bookhighlights how employee identity is invoked togain employee commitment, for realizingorganizational goals and ensuring competitiveadvantage. While professional identity isassociated with a host of privileges, it not onlyresults in agents justifying and complying withorganizational requirements and absorbing jobrelatedstrain, but also precludes their engagementwith collectivist endeavours aimed at representingand protecting their interests, causing the nascenttrade union movement in this sector to reinvent it.Challenging the 'professionalism' plank of callcentres, the authors find lack of transparency inmany areas. <strong>For</strong> instance, a common practice is totalk the CTC (cost-to-company) lingo at the time ofrecruiting agents. While CTC is the total amount ofexpenditure an organisation undertakes for anemployee in a particular year, including gross pay,variable pay, long-term benefits, leave travelallowance, medical reimbursement, transport,food, other allowances and loyalty bonus, thisfigure does not translate into the monthly salarythat agents receive which is a much lower amount,finds the author.“However, agents, most of whom arefreshers entering the job market for the first time,do not realise that this is the case until they receivetheir first salary. Nonetheless, even at this juncture,agents believe not only that their returns are muchbetter than what they wouldreceive in other sectors butalso that numerous othercomponents of the CTCwhich do not form part oftheir salary accrue to them insome form and representemployers' investment int h e m . ” T h i s b o o k i sorganized into the followingchapters:-Call Centres as WorkplacesThe Call Centre Industry in IndiaThe Research ProcessProfessionalism as Lived ExperienceProfessionalism and the Reinvention of the TradeUnion Movement Professionalism ContestedFinal WordThis book is unique in being based onempirical research and its multiple sources of data,in its use of qualitative methods, and in its focus onmultiple thematic areas such as identity, control,collectivization and professionalism. It includes adetailed study of the dynamics of a subtlepsychology that is at work in the Indian call centresregarding the notions associated with the term'professional'. Providing new and holistic insightsgained via rigorous academic research, this book isof value to HR and OB professionals and scholars,industrial relations experts, sociologists,psychologists and trade unionists, as well as readersinterested in India's ITES-BPO sector.Reviewed by Sanjay Srivastava(Librarian) PNBIIT, Lucknow25January-March-2010

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