Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

Monitoring and reviewTo ensure the currency and relevance of this strategy,an annual review of its objectives and outcomes will beconducted. Given the changing nature of the tourismindustry and continued growth of the municipality, it isexpected that modifications will occur annually, to ensurethe strategy remains relevant, achievable and measurable.Council’s Tourism ServicesOfficer will organise a yearlyreview workshop with relevantparties, to discuss the ongoingimplementation and resultsof the strategy, while allowingfor the addition of actionsand adjustment of prioritieswhere required.The review will incorporate:• A discussion of the industry’s progress against thestrategies and actions outlined in the Tourism Strategy• Acknowledgement of industry achievements andrecognition of ambassadors• A review of visitor numbers and trends within themunicipality• A discussion of industry trends and changes which mayimpact the strategy• Review of stakeholder roles and responsibilities• Consideration of upcoming actions and theirimplementation.Council will be briefed annually on the progress of theTourism Strategy, following the review process.City of Whittlesea | Tourism Strategy 2014-2019 41