Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

Strategy 5.3Support the development and promotion of arts and cultural trailsRef Action Priority Responsibility Resources Measure5.3.1 Link with organised arts andcultural activities across the City ofWhittlesea as outlined in Council’srelevant strategies.5.3.2 Explore the needs of the local artscommunity and investigate possibleopportunities to boost the exposureof the local arts industry.5.3.3 Explore alliances with adjoiningmunicipalities.Medium Council Within existingresourcesMedium Council Within existingresourcesLow -MediumCouncilWithin existingresourcesEstablish at least two tourism businesslinks annually with the City of WhittleseaCulture & Arts program.The local arts community is representedin tourism marketing and events.City of Whittlesea tourism businessesare promoted at relevant events and keytourism sites in neighbouring municipalities.Strategy 5.4Identify and promote opportunities for cross promotion of tourism and related industriesRef Action Priority Responsibility Resources Measure5.4.1 Identify and promote opportunitiesfor local operators to participate in,and host, local events.5.4.2 Promote attendance of localoperators at major events.5.4.3 Provide ongoing support to tourismoperators looking to utilise theirpremises for alternative purposes(art exhibitions, events, markets, etc).5.4.4 Establish a network of satelliteinformation points (virtualcentres) at core tourism locationsthroughout the municipality.5.4.5 Identify and promote opportunitiesfor packaging golf experiences inthe municipality.Medium Council Within existingresourcesMediumCouncil andTourismAssociationWithin existingresourcesMedium Council Within existingresourcesMediumMedium- HighCouncil, TourismAssociation andbusinessesCouncil/IndustryStakeholdersSomeadditionalresourcesrequiredWithin existingresourcesTourism sites are regularly utilised for artsand community events.Local operators are representedat major events.At least one operator hosts a new culturalevent per year.At least three satellite information pointsoperating’ at key sites within the Cityof Whittlesea, which are maintainedby the Tourism Association and Council.At least two operators are packaginggolf experiences.Strategy 5.5Ensure timely promotion of all City of Whittlesea events through the VisitorInformation CentreRef Action Priority Responsibility Resources Measure5.5.1 Provide the Whittlesea Courthousevolunteers with bi-monthly updateson upcoming events within the Cityof Whittlesea.HighCouncil andWhittleseaCourthouseAssociationWithin existingresourcesVolunteers receive bi-monthly updates onupcoming events within the municipality.City of Whittlesea | Tourism Strategy 2014-2019 39