Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

Strategy 4.3Position the City of Whittlesea as an optimal cycling destinationRef Action Priority Responsibility Resources Measure4.3.1 Utilise a variety of communicationtools to promote cycling activity inthe City of Whittlesea.4.3.2 Investigate the needs of thecycling tourist and the currenttravel patterns.4.3.3 In conjunction with the WhittleseaBicycle Plan establish means ofmeasuring cycling activity withinthe municipality.4.3.4 Explore the needs of the cyclingcommunity and identify ways toimprove accessibility, safety, facilitiesand amenities for this market.4.3.5 Influence the development ofinfrastructure that meets the needsof this market.4.3.6 Undertake marketing activities tomeet these needs, with a focus ondigital media.High Council Within existingresourcesHigh Council Funding andexternal supportrequiredHigh Council Funding andexternal supportrequiredMedium Council Within existingresourcesMedium Council Within existingresourcesMedium Council Within existingresourcesStrategy 4.4Support the development and promotion of trailsRef Action Priority Responsibility Resources Measure4.4.1 Advocate for the Mernda-WhittleseaRail Trail providing a shared path forwalking/cycling/horse riding.4.4.2 Establish a rail trail steering group togenerate community support for theproject.MediumMediumCouncil andstakeholdergroups (BicycleUser Group (BUG),communitygroups)Council andStakeholdergroups (BUG,communitygroups)Funding andadditionalresourcesrequiredWithin existingresourcesAt least two cycling promotions per annum.A clear picture of the current travel patternsof cycling tourists is developed and areas forgrowth are identified.Cycling volume is measured and analysedannually.Open communication is maintained withthe cycling community and issues affectingaccessibility, facilities and amenities aredealt with promptly.Bicycle and walking paths/ trails continue tobe improved and developed throughout themunicipality. An investigation is carried outinto the costs and application of a phoneapp and bike path/trail map.Utilise online presence of the WhittleseaBicycle Users Group, Bicycle Network Victoriaand other cycling groups to build the profileof City of Whittlesea as a cycling destination.Funding secured and initialenvironmental and heritage studiescompleted. Appropriate signage andpublic art considered.Rail Trail steering group established.Strategy 4.5Support the development of a range of accommodation options in the City of WhittleseaRef Action Priority Responsibility Resources Measure4.5.1 Advocate for investment inaccommodation facilities.4.5.2 Work with other Councildepartments to assist with barriersfacing potential new investors.4.5.3 Actively seek information on StateGovernment changes relating to tourismdevelopment in Melbourne’s north.MediumCouncil andTourismAssociationWithin existingresourcesMedium Council Within existingresourcesLow –MediumCouncilWithin existingresourcesOpportunities for investment are identifiedand adequately supported by Council.Comprehensive information on planningand Council requirements relating toaccommodation facilities is readily availableto developers and investors.Council and industry remain up-to-date onpolicy changes affecting accommodation inregional Melbourne.City of Whittlesea | Tourism Strategy 2014-2019 37