Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

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Greater coordination and stakeholder unificationTo create a unified and coordinated tourism industry to provide industrystakeholders with a collective voice to Council and within the Victoriantourism industry.High (1-2 years), Medium (2-4 years) or Low (4-5 years)Palomba Antipasti at Whittlesea Country Music FestivalStrategy 3.1Improve coordination between Council, tourism stakeholders and local operatorsRef Action Priority Responsibility Resources Measure3.1.1 Clearly establish role andresponsibilities of each industrygroup.3.1.1 Identify projects that require inputfrom all industry groups.3.1.2 Survey members to identify theirpriorities and how the groups cancollectively achieve these priorities(crossover with 1.1.1).HighMediumHighCouncil andTourismAssociationCouncil andTourismAssociationCouncil andTourismAssociationWithin existingresourcesWithin existingresourcesWithin existingresourcesEach group takes ownership of itspre-determined responsibilities and tasks,with a focus on achieving industry goals.Opportunities for industry development areidentified and worked on collaboratively.30% response rate to member survey.Survey results presented back to membersfor future planning.34
Strategy 3.2Increase involvement of business operators in guiding the future of tourismRef Action Priority Responsibility Resources Measure3.2.1 Identify ambassadors/ leaders in theindustry who have demonstratedleadership and industry knowledge,who others can learn from.Medium Council Within existingresourcesStrategy 3.3Develop greater alignment of the Whittlesea and Plenty ValleyTourism Association Inc and the Whittlesea Courthouse Association IncRef Action Priority Responsibility Resources Measure3.3.1 Identify the benefits of greatercohesion between the twoassociations for the ultimate benefitof the industry they serve.HighCouncil, TourismAssociationand WhittleseaCourthouseAssociationWithin existingresourcesFive or more ambassadors are identifiedand promoted to the tourism industry.A plan is formed in consultation with thetwo associations to increase cohesion.City of Whittlesea | Tourism Strategy 2014-2019 35
Page 1 and 2: TourismStrategy2014-2019
Page 3 and 4: Monteleone Restaurant, DonnybrookCo
Page 5 and 6: Australia’s oldest operating Luth
Page 7 and 8: ForewordTourism is an important con
Page 9 and 10: The study approachTo accurately rev
Page 11 and 12: What is tourism?Tourism is “trave
Page 13 and 14: Tourism in theCity of WhittleseaThe
Page 15 and 16: The currentindustry - snapshotThe t
Page 17 and 18: Strengths• Council commitment to
Page 19 and 20: Yan Yean ReservoirCity of Whittlese
Page 21 and 22: VisionBased on consideration of the
Page 24 and 25: PrioritiesTo create a knowledgeable
Page 26 and 27: Two Beans and a Farm, MerndaImpleme
Page 28 and 29: Industry developmentTo create a kno
Page 30 and 31: Strategy 1.5Improve the visitor exp
Page 32 and 33: Strategy 2.3Develop opportunities f
Page 36 and 37: Product developmentTo increase the
Page 38 and 39: Industry engagement and cooperation
Page 40 and 41: Growling Frog Golf Course, Yan Yean
Page 42 and 43: River Redgum, near Lyndarum EstateA
Page 44: 25 Ferres Boulevard, South Morang V

Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

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