Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

The planThis implementation and actionplan provides a framework forinitiating change. As with allplans, change will be a gradualprocess and will require thesupport of many stakeholders.All actions have been given a priority status, based ontheir importance, timeliness and the extent to which theyrely on the achievement of other actions. It should benoted that the successful implementation of some actionitems will be dependent on the availability of additionalfunding and/or resources.Bushfire Management in the City of WhittleseaThe bushfires of 2009 remain a consideration for all future planning for the City of Whittlesea.Four years after the bushfires caused significant destruction in the north of the municipalityand surrounding areas, the recovery process remains ongoing.The Victorian Government’s proposed planning zone reforms will provide opportunities toincrease and diversify tourism development in Whittlesea’s green wedge. The benefits ofthese reforms must be balanced with recognition that the outcomes could attract more localresidents and visitors into locations and landscapes that are prone to bushfire attack.The City of Whittlesea is currently exploring the implications of these reforms to identifystrategic planning policy responses. This will ensure that future tourism development in themunicipality does not unnecessarily jeopardise people’s lives or investments. Any changes thatare implemented as a result of this investigation will be taken into account when planning forfuture tourism development.Rockin’ @ RedleapCity of Whittlesea | Tourism Strategy 2014-201927