Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

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Community Festival, Whittlesea Public GardensTourism andits value10
What is tourism?Tourism is “travel for recreational, leisure or businesspurposes”. Tourists are defined as those who “travel toand stay in places outside their usual environment for notmore than one consecutive year for leisure, business andother purposes not related to the exercise of an activityremunerated from within the place visited” 3 .There are many reasons why people visit the City ofWhittlesea. For the purpose of this Strategy, the followingdefinitions of tourism have been used:• Travel to an area for business reasons, leisure purposes,to visit friends and relatives, recreation/sport activitiesor for education.• The visitor’s purpose of travel is generally to visit or stayin a place, overnight or on a daytrip, which is outsidetheir usual place of residence.• Travel includes local residents from the City of Whittleseavisiting places and enjoying experiences (e.g. hostingvisiting friends and relatives) within their municipality.3World Tourism Organization. 1995. UNWTO technical manual:Collection of Tourism Expenditure Statistics (PDF). p. 14.As a service industry, tourism hasnumerous tangible and intangibleelements. Major tangibleelements include transportation,accommodation, food and wine,shopping and other componentsof the hospitality industry.Major intangible elements relateto the purpose or motivation forbecoming a tourist, such as rest,relaxation, the opportunity tomeet new people and experienceother cultures, or simply to dosomething different.City of Whittlesea | Tourism Strategy 2014-2019 11
Page 1 and 2: TourismStrategy2014-2019
Page 3 and 4: Monteleone Restaurant, DonnybrookCo
Page 5 and 6: Australia’s oldest operating Luth
Page 7 and 8: ForewordTourism is an important con
Page 9: The study approachTo accurately rev
Page 13 and 14: Tourism in theCity of WhittleseaThe
Page 15 and 16: The currentindustry - snapshotThe t
Page 17 and 18: Strengths• Council commitment to
Page 19 and 20: Yan Yean ReservoirCity of Whittlese
Page 21 and 22: VisionBased on consideration of the
Page 24 and 25: PrioritiesTo create a knowledgeable
Page 26 and 27: Two Beans and a Farm, MerndaImpleme
Page 28 and 29: Industry developmentTo create a kno
Page 30 and 31: Strategy 1.5Improve the visitor exp
Page 32 and 33: Strategy 2.3Develop opportunities f
Page 34 and 35: Greater coordination and stakeholde
Page 36 and 37: Product developmentTo increase the
Page 38 and 39: Industry engagement and cooperation
Page 40 and 41: Growling Frog Golf Course, Yan Yean
Page 42 and 43: River Redgum, near Lyndarum EstateA
Page 44: 25 Ferres Boulevard, South Morang V

Draft Tourism Strategy 2013-2018 (PDF - 2.9MB) - City of Whittlesea

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