Sustainability Report 2012 - Generali Versicherung AG

Healthcare policies:• health insurance policies that provide for regular physicalcheck-ups to prevent the most common illnesses andpromote health protection. In some cases, to meetthe requirements of people/families in need, measureshave been introduced that allow unemployed workersto stop paying health insurance premiums for a fewmonths and still maintain their cover;• policies aimed at women that include preventionprogrammes with a complete check-up every twoyears and a range of support services in the event ofaccident or illness;• policies that provide broader insurance coverageincluding the reimbursement of medical expensesincurred for holistic therapies.In 2012, in order to make an innovative contribution inthe context of the difficult economic situation, EuropAssistance Spain launched a product for job seekersoffering a range of services, including assistance in CVpreparation, coaching sessions and contact with headhuntersseeking qualified candidates based on specificcustomer requirements.The Group’s banking products include accounts forcertain not-for-profit associations which are highlyaccessible, secure and customisable and offer reducedfinancial terms and simplified management methods.MicroinsuranceIn order to contribute to the socialand economic developmentof the poorest members ofsociety and to provide accessto insurance products tothose who would otherwise beexcluded from the market, theGenerali Group has developedmicroinsurance projects in somecountries that do not fall withinthe scope of the Sustainability Report.Nearly218,000peopleinsuredThe AmericasIn Brazil, the Proteçäo Premiada initiative was launched in2012 to sell life products via SMS, targeting low incomeearners; in case of accidental death, these policies coverrelated expenses and, in particular, provide comprehensiveassistance in the event that the policyholder is a victimof crime. In 2012, 11,242 people were covered by thisproduct.In Colombia, a life insurance product aimed at female smallentrepreneurs was launched, which also covers partial andtotal disability and, in case of death, all related expenses. In2012, 72,250 women subscribed to this policy.In Guatemala, a life and accident insurance policy iscurrently being rolled out with the assistance of Fundea, amicrocredit cooperative. In 2012, 30,410 people took outindividual policies.AsiaIn India, established in support of the UN MillenniumDevelopment Goals, the Generali Millennium projectcontinued with the aim of emancipating from poverty thepoorest sections of the Indian population. The projectis being developed along two lines: financial support formicrobusinesses, especially favouring Dalit women, and thedefinition of microinsurance plans sold through its subsidiary,Future Generali India Insurance Company Ltd. In relationto the latter, agreements have already been signed withBWDA Finance Limited, a leading microfinance institutionbased in Tamil Nadu; Swabhimaan, a social business thatprovides products, services and benefits of various types tothe poorest sections throughout the country (which can bepurchased online using a prepaid card); and Swasth India, asocial business that operates health centres in the slums ofMumbai. To these, an additional two initiatives were addedin 2012: the first, with Growing Opportunity Finance Ltd,a microfinance institution based in Tamil Nadu, is aimed atindividuals and families in the poorest sections of society,offering products to cover hospitalization costs as a result ofillness and accident; the second, developed in conjunctionwith IFMR Rural Finance and Services, a microcreditinstitution that provides financial services targeted at lowincomeindividuals and entrepreneurs, is aimed at artisans,small shopkeepers and farmers, with policies covering therisks that could cause damage to the work environment,products and equipment.Overall, the number of individuals insured under theaforementioned agreements of the Generali Millenniumproject exceeds 103,000 units.In 2012, Future Generali also launched Future SampoornaSuraksha, a microinsurance product developed for thespecific needs of people living in rural and peri-urbanareas. The policy includes safeguards to cover the costsof hospitalization, accidents, buildings and contents,(agricultural equipment, bicycles, etc.). In just a few months,354 people have taken out this insurance policy.CLIENTS | 87