Sustainability Report 2012 - Generali Versicherung AG

Committedto innovation anddiversification in distribution,the Generali Group adoptsa business model thatrevolves around clientsand their needs.Sales policyIn order to achieve its fundamental goal of customer satisfaction, the Group aimsat high-quality products and services that are constantly updated to meet newneeds and expectations, as set out in the operational objectives established inthe Charter of Sustainability Commitments of the Generali Group. The definitionof these commitments demonstrates the Group’s approach to continuousimprovement, which also includes the definition of tools to manage relationshipswith all stakeholders, such as the Code of Conduct. This document defines therules of conduct for all employees and, as illustrated in the introduction, alsoapplies to third parties acting on behalf of the Group, such as the sales forces.COMMUNITY | 69