For example, in <strong>2012</strong> the <strong>Generali</strong> Employees in theClassroom initiative was held in the Netherlands, inwhich a number of employees volunteered to teachprimary school children the basic principles of healthypersonal finance. This project formed part of “MoneyWeek” organised by Wijzer in geldzaken, a platformcreated by the Ministry of Finance in 2008 to improvethe general public’s understanding of financial issuesand which boasts over 40 partners from different areas(finance sector, government, consumer associations,education sector, etc.). In Panama, meanwhile,40 employees worked as volunteers at the JuniorAchievement, children’s education association, holdinglessons designed to teach primary and secondary schoolchildren how to be competitive in the global economy.Elsewhere, the voluntary initiatives carried out byemployees covered a wide range of activities. As wellas professional activities (work in organisations, trainingactivities in the areas of IT, PR, marketing, accounting,etc.), they also entailed manual activities (cleaning ofgardens, woods or rivers, refurbishment works, etc.) andrelational activities (recreational activities for the elderly,assistance and care for the sick, travel guides, etc.).In Germany, particularly active in the corporatevolunteering field since 2009, over 300 employeestook part in National Corporate Volunteering Day(Freiwilligentag <strong>2012</strong>) in June <strong>2012</strong>. Adopting the motto‘Helfen hilft - Gemeinsam stark’ (Helping helps - TogetherFreiwilligenTag <strong>2012</strong>, Germanywe are strong), they personally contributed to 23different projects, spending an entire day doing differenttypes of activities in the cities of Aachen, Frankfurt,Karlsruhe, Cologne, Hamburg and Munich. To carryout the projects, the Group companies partnered witha number of voluntary associations, to whom they alsomade donations in money or in kind. Also linked to thisinitiative is the support offered, together with the MinistryGerman Volunteer Award <strong>2012</strong>of Family Affairs, to the German Volunteer Award <strong>2012</strong>,organised to support the social commitment of citizens;this award programme has 6 different categories of prizes,which the public contribute to award by voting online.In the Czech Republic 130 employees decided to dedicateone working day to one of the organisations featured onwww.zapojimse.cz, a platform that puts businesses andcitizens in contact with not-for-profit organisations.In Hong Kong the <strong>Generali</strong> Rainbow Life project involvedemployees in two initiatives: English Language WorkshopStage I, which in July and August saw 23 employeesgive English lessons to 21 deprived children excludedfrom regular school education from the The Boys’ andGirls’ Clubs Association of Hong Kong NGO; MainlandExchange, an exchange programme that gave 10disadvantaged children from the region of Guangzhou thechance to visit mainland China at the end of December,accompanied by 4 Group employees.The Group companies also make donations in kind,supplying new or used equipment or providing servicesfree of charge, particularly insurance policies of differenttypes, to schools and charitable organisations.In Austria, Argentina, Greece and the Czech Republic thecompanies donated IT equipment (computers, computerscreens, keyboards, mice, notebooks, servers, etc.) toprimary schools and NGOs, while in Canada a tablet wasgiven to the Autism Society of Toronto, which provideseducation to autistic children.In Brazil 5 cameras were donated to Projeto UERE, amodel school for disadvantaged children of 4-18 years,for its photography course; some of the photos taken bythe children were subsequently used by <strong>Generali</strong> for itsChristmas cards.In Colombia 300 books were donated to FundaciónPromoción Humana, which assists disadvantagedchildren in Bogotà, and over 9,000 books to FoundationSemana for the development of a public library.In Romania medicines and healthcare apparatus weredonated to the Grigore Alexandrescu children’s hospitalin Bucharest.Finally, in various countries there was support forchildren’s sport with the donation of various types ofsports kit and equipment.114 | Assicurazioni <strong>Generali</strong> - <strong>Sustainability</strong> <strong>Report</strong> <strong>2012</strong>
In addition to these activities, employees within theGroup have implemented a number of charitableinitiatives, collecting money and/or materials and doingvoluntary work to help the less fortunate. Some of thesewere individual projects, while others were promoted bythe companies. The latter also include payroll givinginitiatives whereby regular or one-off donations aremade to charitable organisations by making deductionsfrom employee salaries. In some countries the Groupcompanies offer employees the chance to take part insuch schemes.THE <strong>2012</strong> INITIATIVESThe Group supports many different types of initiatives,ranging from occasional measures in support of specificprojects to more structured initiatives requiring a longstandingcommitment from the Group companies.Social areaThe Group has alwaysprioritised its support forassociations that provideassistance to those affectedby poverty, disease,war, violence and socialdiscomfort and, as mentioned, it has strengthened thiscommitment in these recent years of severe economicand social hardship. In particular, the Group prioritisesinitiatives aimed at constructing the basis for a lastingimprovement in living conditions for the disadvantaged,and backs rescue and integration projects designedto offer people in difficulty, for whatever reason, equalopportunities for development and integration intosociety and the job market.In the healthcare sector, the initiatives backed by theGroup this year once again mainly sought to preventand cure illnesses, particularly those that represent thebiggest causes of death or which have a major impacton people's quality of life and independence such astumours, cardiovascular illnesses, Alzheimer’s andmultiple sclerosis.Also in <strong>2012</strong>, the Group companies in various countriesworked with the authorities, schools, state and localpolice and various associations to organise programmesaimed at preventing road accidents caused by the failureto respect the highway code. Most of these were aimedat providing children and young people with basicknowledge so they grow up to become careful driversin the future.In Germany, the carefully structured promotion ofvoluntary work among citizens and businesses, carriedout together with the institutions and associations aspart of <strong>Generali</strong> Zukunftsfonds, also continued in <strong>2012</strong>.Finally, in numerous countries the companies continuedto maintain valuable relationships with universities andpostgraduate education institutions, resulting in multipleexchanges: placements, classroom talks by Groupemployees, the funding of study grants, etc. In this way,the companies both show their interest in and directlycontribute to training a highly specialised workforce whothey may later consider when looking to hire new staff.In Hungary the <strong>Generali</strong> Smile Hunter project waslaunched a couple of years ago. This initiative seeksto provide assistance to children from traumaticbackgrounds who have been cared for by children’shomes since being separated from their originalfamilies. The aim of the project is to give childrenthe chance to enjoy unique experiences and to helpthem develop skills and talents that will enable themto integrate in society. Before the programme waslaunched, together with the help of experts it wasestablished that sharing common experiences withother children would be the best way of helpingthe younger children to enjoy a normal childhood.The project was then launched with children andtheir minders asked to express the wishes theywould like to come true. <strong>Generali</strong> then sought torealise their dreams organising, for example, anunforgettable summer holiday on the shores ofthe Balaton, as well as trips to the zoo, adventureparks, museums, radio stations and the airport.One of the most distinctive features of the SmileHunter programme was the use of Facebookin all phases: firstly to raise awareness of theinitiative among colleagues, insurance brokers andcustomers and to encourage them to take partand make a contribution exclusively in kind, notin cash. The response, again on Facebook, wasimmediate and enthusiastic and the propositionsmade in terms of sports, crafts and animal-basedactivities, together with the donations of equipment,holidays and toys, made it possible to realise eventhe smallest dreams of the children. As well astaking care of the logistics, <strong>Generali</strong> documentedall of the activities, publishing them on Facebookto share them with donors and followers, togetherwith the drawings and letters with which thechildren involved in the programme described theirexperiences.An additional programme was subsequentlylaunched with the aim of improving theexpressiveness and the self-confidence of childrenthrough participation in group sports and artisticactivities to develop their skills and talents.Thanks to <strong>Generali</strong>, at the end of <strong>2012</strong> theseprogrammes, which include art therapy, sports,music, dance, theatre and initiatives that helpchildren to get to know and respect nature, wereintroduced at 6 different Hungarian institutes.The progress of the project can be followed onFacebook where there is also an application thatcontinuously monitors the progress of 15 talentedchildren so they can act as role models for theirpeers and as a stimulus for the entire community.COMMUNITY | 115
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Sustainability Report 2012A complet
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Chairman and Group CEOletter to the
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sustainability context and complete
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FRANCEE-Cie Vie S.A.Europ Assistanc
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at a glanceEMPLOYEESEmployee polici
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at a glanceFINANCIALCOMMUNITYIn a y
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at a glanceSUPPLIERSThe Generali Gr
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at a glanceENVIRONMENT ANDCLIMATE C
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IndexTHE GROUP 24Mission, vision, v
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thE group79,454employees69.6billion
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MISSION, VISION, VALUES AND COMPETE
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CORPORATE BODIESBoard ofStatutoryAu
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EngagementDuring the hearing before
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The Code includes the introduction
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In Italy, the Group Anti-money Laun
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In order to make innovation an inte
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The Generali Group is committed to
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ADHESION TO EXTERNALVOLUNTARY INITI
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STAKEHOLDERsPrague - Czech Republic
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Human resources arethe Group’s fu
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mobility, coaching programmes and p
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Reliability. In addition, the sloga
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In Italy and France, when returning
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normally have the option, often gua
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HEALTH AND SAFETY IN THEWORKPLACETh
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Emirates, the Philippines, Guatemal
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SIZE AND CHARACTERISTICS OF THE WOR
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On average, a third (33.4%) of posi
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- Page 126 and 127: DIRECT ENVIRONMENTAL IMPACTThe data
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- Page 134 and 135: In all countries, IT waste, compris
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Co-ordination:Corporate Social Resp