Planting the seeds for a sustainable future - City of Kamloops
Planting the seeds for a sustainable future - City of Kamloops
Planting the seeds for a sustainable future - City of Kamloops
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Perhaps <strong>the</strong> most common consumer interface with local farmers is through <strong>the</strong> Farmers Market. As <strong>the</strong> demand <strong>for</strong> locallyproduced food continues, more producers will have an opportunity to consider direct farm marketing to consumers, restaurantsor <strong>the</strong> retail food stores.17. Future Direction <strong>of</strong> <strong>the</strong> Local Farmers MarketThe <strong>Kamloops</strong> Farmers Market is a long standing tradition with proven success. Questions have arisen through public surveysand discussions with <strong>City</strong> <strong>of</strong>ficials and local producers as to its <strong>future</strong>:What changes does <strong>the</strong> Association see that could be supported by <strong>the</strong> <strong>City</strong>?Is <strong>the</strong>re a possibility <strong>of</strong> a year round market?Is <strong>the</strong>re a need <strong>for</strong> a new venue?Are <strong>the</strong> needs <strong>of</strong> <strong>the</strong> consumer being met?Are <strong>the</strong> needs <strong>of</strong> <strong>the</strong> vendors being met?18. Industry Recognition and Support82% <strong>of</strong> British Columbians currently reside in urban centers. In addition, 92% <strong>of</strong> <strong>the</strong> remaining rural population is not farming.We need to search <strong>for</strong> ways to improve <strong>the</strong> public awareness regarding <strong>the</strong> importance andvalue <strong>of</strong> our agriculture industry.In <strong>the</strong> public education process, <strong>the</strong> structure <strong>of</strong> <strong>the</strong> local agriculture industry should bedescribed in a way that allows <strong>for</strong> a full understanding <strong>of</strong> <strong>the</strong> industry's scope from farmersmarkets to commercial agriculture to industrial processing.19. Education and Support <strong>for</strong> New FarmersThe Market provides anexcellent means <strong>of</strong> consumereducation in addition tobeing able to monitor <strong>the</strong>needs and views <strong>of</strong> localconsumers.The <strong>Kamloops</strong> area has tremendous potential <strong>for</strong> <strong>the</strong> production <strong>of</strong> a wide range <strong>of</strong> croppingand livestock diversification. With <strong>the</strong> <strong>Kamloops</strong> Agriculture Plan and a renewed focus on <strong>the</strong>industry it should be recognized that <strong>the</strong>re are many potential producers that have limited knowledge about <strong>the</strong> industry.Education and proper planning is essential <strong>for</strong> success.CITY OF KAMLOOPS 57