Planting the seeds for a sustainable future - City of Kamloops

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MarketingMarketing is both a hindrance and an opportunity for agriculture in the region. Marketing of agri-food products is divided intotwo distinct categories: conventional and direct farm marketing. Both are present in the region with direct farm marketing themost popular with small-scale producers because it bypasses the "middleman". The producer grows or raises or processes andundertakes or arranges some or all of the following activities:Sorting (and washing and grading) or slaughter;Packing;Cooling;Transport;Storage; andMerchandising and retailing.The producer's selling price is greater but so too is his or her workload. The main types of direct farm marketing channels inthe region are as follows.On-farm;Roadside stands;Farmers markets;“U-pick” operations;Farm trails;Community Supported Agriculture (CSA); andInternet and direct mail.http://www.gov.bc.ca/agri/buylocal.htmlCITY OF KAMLOOPS 40
TRENDSGLOBAL TRENDSDistribution systems worldwide have developed to the extent that perishable agricultural products can be competitivelyshipped anywhere in the world without a significant loss in product quality.Rising incomes in India and China are leading to increasing global demand for food. Billions of dollars have beeninvested in farmland in Africa and South America to produce food for Asian countries.Rising energy costs and climate change policy are increasing demand for biofuels causing land to be converted from foodproduction to energy production."Good Agricultural Practices" (GAP) are being developed to create a global standard of sustainable farm practices thatwill lead to safe and healthy food and non-food farm products.CANADIAN AGRICULTURAL TRENDSThe "foodie" movement is probably the most significant consumer trend related to agriculture. All over North America,there is a shift towards buying local food. The challenge with this is that there is still "cheap” food around and it is ofbetter quality than it has been historically because of improvements in distribution. There is stronger demand for localand organic but it comes from a small portion of the population.The Canadian population is aging which will have implications on the type and quantity of food consumed. There isincreasing discussion about the health benefits of foods. Environmental awareness and public perceptions will affectfood choices in the future.Consumers are more conscious of food ingredients. More people are reading the packaging to reduce choose foods withzero trans-fats, low sodium, reduced sugar, etc.Federal policy is addressing food safety and biosecurity types of issues in ways that tend to be challenging for small lotoperators.CITY OF KAMLOOPS 41
Page 1 and 2: CITY OF KAMLOOPSPlanting the seeds
Page 3 and 4: ACKNOWLEDGEMENTSThis report was pre
Page 7 and 8: WHY DO WE NEED AN AGRICULTURE AREA
Page 9 and 10: EXPECTED OUTCOMESThe overarching ex
Page 11: (l) an activity, other than grazing
Page 14 and 15: Due to topography, existing growth,
Page 16 and 17: At one time, there were 16 dairies
Page 18 and 19: Urban agriculture connects urban dw
Page 20 and 21: There are two general types of cons
Page 22 and 23: Ranchers in Kamloops depend on Crow
Page 24 and 25: Plant Hardiness ZonesThe Plant Hard
Page 26 and 27: The Importance of Ranch and RangeKa
Page 28 and 29: AGRICULTURAL CAPABILITYFigure 3 - C
Page 30 and 31: Table 5 - Owned and Rented (Owned v
Page 32 and 33: Livestock Use (by parcels) 74% (150
Page 34 and 35: Change in Farm EnterprisesThe local
Page 36 and 37: Gross Margin ($ per farm)Gross Marg
Page 38 and 39: Table 8 - Value of Farm Capital and
Page 40 and 41: cooling activities would increase t
Page 44 and 45: PROVINCIAL AGRICULTURAL TRENDSThe 1
Page 46 and 47: Canadian Food Inspection AgencyThe
Page 48 and 49: Farm Practices Protection ActThe Fa
Page 50 and 51: The Land Conservancy of BCThe Land
Page 52 and 53: Zoning By-law No. 5-1-2001A section
Page 54 and 55: Dam inspection obligations;Environm
Page 56 and 57: SUPPORTING INDUSTRY DIVERSIFICATION
Page 58 and 59: Trespassing; andClimate change.Due
Page 60 and 61: 20. Agricultural or Multi-Purpose E
Page 62 and 63: CITY OF KAMLOOPS 60
Page 68 and 69: processed-product producers in the
Page 70 and 71: Support Services andProducts for Fo
Page 72 and 73: MAPSMap 1 - Food Producer Map - Cit

Planting the seeds for a sustainable future - City of Kamloops

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