Advertise With Us - DishTV

The DTH IndustryFacts, and Advertising Options

% Contribution of DTH Service ProvidersDish TV T SKY Airtel DTHS DIRECT Videocon BIG TVDTH ProviderSubscriber Base1stDec12%7%29%Dish TV 16.16T SKY 11.0016%Airtel DTH 8.6016%20%S DIRECT 8.50Videocon 6.62BIG TV 3.90Total 54.78Dish TV leads across all DTH players with a 29% shareSource: Industry Estimates as on 1 st Dec’13

Dish TV vs. Competition‣ Largest DTH operator in India and Asia; 3rd largest in the world‣ India’s largest Earth station‣ Part of the Zee Network (an Essel Group venture)‣ The pioneer - India’s 1st Direct to Home service‣ The only DTH operator that extends from households to Aircrafts, Ships, Trains, Buses and Cars‣ Dish TV leads across all DTH players with a 29% share and the highest subscriber base ofmore than 60 Mn. Individuals‣ Properties like Default power-on ad are unique to Dish TV amongst the DTH industry‣ State-of-the-art technology for play out and up linking functions‣ Partnered by the world’s leading software providers - Open TV for middleware & Conaxfor encryption and authentication

Why Dish TV….Promotional Tools to achieve ReachDefault PlateFrequency based propertiesLogo on Info Bar + Menu BrandingBuzz (FCT + Segment Branding)Brand BugCustomized Advertising/Clutter free AdvertisingRed BugTargeted ReachActive Services

Reach based Properties

Default Plate- First screen whenever the viewer switches on the STB. Thestay time will be for 10 sec and remote will be defunct.Animation is possible & Video Advt

Frequency based Properties

Banner on Menu page - Building ReachThe one screen that leads to all other optionson the EPG - Guide, Active Service, Setup, STBInfo etcThe banner of the brand placed below thevideo window – assured visibilityEnsures reach to 70% of the Dish TV Base on a daily basisBuilds Reach

MOD

MOD- Different ModelsPaid Movie onMOD:• Consumer orders moviethrough SMS, Web orIVRS• Charges deducted fromhis account and movie isopened on his STB• Intimation SMS is sent toconsumer RMN aboutshow timingsFree to Subscribermode:• Consumer orders moviethrough SMS, Web orIVRS• Intimation SMS is sent toRMN about showtimings• No charges deductedfrom consumer’saccountOpen to all STBsMode:• No need to place orderfor the movie, its openon all STBs• Go to the channel andstart watching.

ADVERTISER BRANDING ON MOVIESLOGO PRESENCEASTON BANDSFCT DURING THE MOVIE

Buzz-Default Landing channel

Buzz-Default Landing channelPlayingJOYShowcases the hot properties forthe day categorized in 5 genre.Help guide for Dish TV subscribers

Advertiser InnovationChannel

Shifting Channel Innovation-Advertiser Channel• It’s a 24 hour Advertiser channel.• Channel will be named on the name of Brand eg Honda Amaze Channel etc.• The channel can be shifted to any of the genre every 3 days in between 2 channels.Like Sony Pix - HBO - Honda Amaze – Star Movies• You can target only HD Subscribers by taking a HD channel as well in any genre.• Channel name and placement will be there on EPG as well.• Package can be created to promote the visibility of the channel. Like Banner onInfobar to promote Brand name and channel number it’s available on Ch. XXX.• Channel Can be used to show reviews , behind the scenes , testimony from Industryexperts and critics.

Advertiser Channel in Preferred Genre Innovation

Clutter free AdvertisingProperties

Brand bug on defaultlanding channel Buzz.Can be static / animatedStays constant on allcontent, except paidcommercials

A flashing bug on the default landingchannel prompting viewers to press the“RED” button on their Dish TV remote.When pressed, the red bug directs theviewer to a different screen. This screencan be used for following purposesDemo of the ProductContestProgram launch promo/EpisodicpromosQuiz etc.

Targeted Reach Properties

Games ActiveSponsorship of entire games channelSponsorship of individual gamesBrand Placement in Game

Active Services…

To advertise with us,• For West & South IndiaDevass ChungathWest +91-9819162292& South Regiondevass_c@dishtv.in• For North & East IndiaAmit Saini+91-9818075807amit_saini@dishtv.in&Abhinav Katiyar+91-9717920443• For any other ad sales queriesYogesh Arya+91-9717598373yogesh_a@dishtv.in

Thank You!!!