Media Guide - NHL.com

Community RelationsThe Calgary Flames continue to support the original mandate of the Flames ownership group made27 years ago; to make a positive impact on the quality of life for all Calgarians. Through strong andcontinuously growing programs in the community the Flames have touch the lives of thousands ofyouth through community programs and have generated over $32 million for the Flames Foundationfor Life. Flames players activate Calgary fans in the community to create the social fabric in a citythat bleeds red—working to breed Flames fans, for now and for the future, through their active andpersistent involvement in the community.Calgary Flames CharityCelebrity Golf ClassicThis highly anticipated golf tournament raisedover $300,000 for the Flames Foundation forLife last season. Just before training campFlames players, prospects, coaches and alumnigather for a last game of golf before the seasonwith over 350 players.Danone SuperskillsAll Flames players, coaches and Calgary minorhockey players take to the ice to compete inthis fun-filled event for skill titles. Last seasonfastest skater Matthew Lombardi, hardest shotwinner Adrian Aucoin, and shooting accuracywinner Alex Tanguay were applauded by apacked house at the Pengrowth Saddledome.The event raised over $60,000 for the FlamesFoundation for Life and NHLPA’s Goals andDreams Fund.staff along with Flames alumni and localcelebrities, plus over 300 participants lastseason to lay all the cards on the table forthe Flames Foundation for Life. Last year’stournament raised over $400,000. This year willmark the fourth annual event.Reading …Give It A Shot!This will mark the 13th season Flames playershave been visiting Grade 4, 5 and 6 students aspart of the Reading …Give It A Shot! program.Last season’s program included 43 schoolsand over 1,225 students. With the results ofthe program improving each year, a reported96 per cent of these students have improvedmotivation to read. This reading incentiveprogram encourages students to read bycombining player visits with a bookmark rewardsystem. For every 100 minutes of reading,students are rewarded with a commemorativebookmark featuring Flames players.Flames Ambassador CelebrityPoker TournamentThis third annual poker tournament broughttogether the entire Flames team and coachingcontinued on next page27 CALGARY FLAMES