CHRISTIAN FUCHS - ICT&S - UniversitÃ¤t Salzburg

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Christian Fuchs: Social Networking Sites and the Surveillance SocietyUsage Intensity ISNS:Correlation CoefficientSig. (2-tailed)NRead Terms of Use:Correlation CoefficientSig. (2-tailed)NSurveillance CritiqueIndex:Correlation CoefficientSig. (2-tailed)NSurveillance KnowledgeIndex:Correlation CoefficientSig. (2-tailed)NFacebookKnowledgeIndex-0.0490.4572350.0080.9082350.187**0.0042350.281**0.000235** Correlation is significant at the 0.01 level85FacebookInformationBehaviour#1-0.0490.4872060.1440.0402060.0080.909206-0.0010.988206FacebookInformationBehaviour#2-0.0170.7932270.1260.058227-0.0170.803227-0.0140.831227Table 17. Bivariate correlations about FacebookThe results of the bivariate correlations that are summarized in table 17 show that thereis a significant positive correlation between the surveillance critique index and thesurveillance knowledge index on the one hand and the Facebook knowledge index onthe other hand. This result confirms that surveillance parameters have an influence onthe usage of ISNS. But nonetheless critical information behaviour on Facebook andknowledge about Facebook are rather small because Facebook is not so much known,and not so much discussed in personal conversations and in the public. Therefore theinfluence of the surveillance parameters remains limited.7.6. Usage of MySpace15.9% of the respondents in our survey use MySpace (figure 34). This is a much lowernumber than in the case of studiVZ (88.3%) and a lower number than in the case ofFacebook (39.5%). We combined the answers to four questions that tested the users’knowledge about what MySpace is allowed to do with their data in order to calculatethe MySpace Knowledge Index (figure 35) (0=no correct answer, 1=one correct answer,2=two correct answers, 3=three correct answers, 4=four correct answers). 15.8% of theMySpace users in our survey have high knowledge of MySpace, 34.7% have goodknowledge of MySpace, 43.2% have average knowledge of MySpace, 6.3% have smallknowledge of MySpace, and 0% have no knowledge of MySpace. So 50.5% of theMySpace users in our survey have high or good knowledge of MySpace, whereas theremaining 49.5% have average, little, or no knowledge of the platform. In the case ofFacebook, 34.1% of the users had a good or high degree of knowledge about whatFacebook is allowed to do with their data, whereas in the case of studiVZ users thedegree of correct answers to such questions was on average 88.7% (the average of91.8% and 85.6%). The data show that there is a large difference between the
Christian Fuchs: Social Networking Sites and the Surveillance Societyknowledge that users have on studiVZ and the knowledge that they have aboutMySpace and Facebook. That users know so much about studiVZ and not so muchabout MySpace and Facebook can best be explained by the fact that there is moreprivate and public debate about studiVZ because it is the most used ISNS in Austria andGermany and by the negative media coverage and the online information campaignthat emerged when studiVZ changed its terms of use at the beginning of 2008 so thatmore surveillance and less privacy became possible.Figure 34. Usage of MySpaceFigure 35. MySpace knowledge index86
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CHRISTIAN FUCHS - ICT&S - UniversitÃ¤t Salzburg

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