CHRISTIAN FUCHS - ICT&S - Universität Salzburg

Christian Fuchs: Social Networking Sites and the Surveillance Society8: Data and identity theft9: I see no disadvantages10: It is a waste of time11: Virus, hacking and defacing of profiles, data integrity12: Internet addiction, increase of stress and health damages13: Unrealistic, exaggerated self-presentation, competition for best self-presentation14: Disadvantages at university because professors can access profiles15: Costs for usage can be introduced (or exist in the case of some platforms)16: Friends can get a negative impression of me55.7% of the respondents say that political, economic, or personal surveillance as aresult of data abuse, data forwarding, or a lack of data protection is a main threat ofsocial networking sites. 23.1% say it is problematic that personal affairs that shouldbetter be kept private and should not be known by others tend to become public onsocial networking sites. 7.9% say that it is a danger that also current and potentialemployers can access profiles, which could result in job-related disadvantages such asnot getting a job or losing a job. 6.6% express concern about advertising or spam onsocial networking platforms. 6.3% say that personal contacts tend to get lost,impoverished or tend to become superficial as a result of social networking platforms.5.9% argue that unwanted contacts, stalking, harassment and becoming a potentialcrime victim are major risks of social networking platforms. 5.7% mention that it couldbe that their personal data is sold to third parties.Here are some characteristic examples of answers that were given to the question ofwhat the major disadvantages of social networking platforms are:Number Categories Answer (English)Answer (German)of dataset#6 1 Big Brother is watching you. Big Brother is watching you#13 1 The “transparent individual”:everybody knows everything abouteveryoneDer „gläserne Mensch“: jeder weißalles über jeden.#65 3 Spying by employers Schnüffelei von Arbeitgebern#79 2 The whole world can participate inmy private life if I do not set limits orcontrolsdie ganze Welt kann an meinemPrivatleben teilhaben, wenn ich esnicht einschränke/selber kontrolliere#93 1, 4, 7 My data are sold for advertising. Youbecome too “transparent” forstrangers.Dass meine Daten für Werbungverkauft werden, dass man zu„durchsichtig“ für Fremde wird.#106 2 Too much invasion into my privacy Dringt zu tief in meine Privatsphäreein#109 7 Personal data are sold to differentcorporations.#125 1, 13 It is problematic to find out so muchabout others, although you do notknow them! Apparently many peopleDie persönlichen Daten werden zuunterschiedlichen Firmen verkauft.Dass man so viel über Leute inerfahrung bringen kann, obwohl mandiese nicht kennt! Anscheinend94