2/2012 - Fingrid

“All accidents can be prevented,” saidFingrid’s Executive Vice President KariKuusela in the press conference of thecampaign. He pointed out that electricitycompanies and Fingrid welcome anyobservations of abnormalities concerningelectricity networks.Campaign shared by the electricity industryThe website of the campaign “BEWARE BEFORE ACTION near electricalnetworks” at www.hengenvaara.fi contains basic informationabout how to take an electricity network into account at work sites,and instructions for situations where a power line is damaged.The campaign material also covers a pocket-sizesafety brochure and training materials in Power-Point format.The two-year campaign launched in May2012 is backed by ten electricity companiesand organisations: Elenia Verkko Oy, FinnishEnergy Industries, EPV AlueverkkoOy, Fingrid Oyj, Fortum Sähkönsiirto Oy,Helen Sähköverkko Oy, INFRA ry, aconsortium of electricity companiesin Eastern Finland, Tukes, and VantaanEnergia Sähköverkot Oy.TIEDÄENNEN KUIN TOIMITsähköverkon läheisyydessäunderground cable. Blasting work tooclose to lines as well as constructionand storage in the power line right-ofwayare also prohibited as dangerousoperations.Undertaker on amuddy fieldThe startling videos on the campaignwebsite have been designed and filmedby the video production companyGoodMood. Instead of direct bans, thevideos wish to show what can happenif you work contrary to the safety instructions.“From the outset, we thought of unconventionalways to make safety videos,”says Otto Hietaharju of Good-Mood. The idea of the undertaker cameabout as a result of creative brainstorming.“There are plenty of prohibitions,commands and orders in Finland. Maybepeople have become accustomed tothinking in the lines of: ‘OK, there is aprohibition sign, but that’s quite alright,nothing has happened to me before’.”The videos were directed by TeemuNikki, who has previously directed muwww.hengenvaara.fiFINGRID 2/2012 | 19