78 5 Intercompany Sale of DiamondsIS also owns all of the Group’s intangible property, consisting of trademarksand proprietary designs. IS has borne all expenses relating to the development ofproprietary designs, and the majority of expenses relating to the development ofits trademarks. However, USS has borne a portion of the latter expenditures also,as has the DTC. IS’ trademarks and designs are quite valuable. (Only proprietarystones are trademarked.)IS employs 50 people in its Rough Department, who collectively perform theassessment and generic marking functions described above, 16 people who markstones to be cut to one of the proprietary designs owned by IS, 35 people in itsSorting Department who are responsible for the sorting of polished stones into color,quality and size categories, 35 individuals who perform sales and marketing functions,30 individuals who perform logistical and stocking functions and 18 peoplein an administrative capacity (finance/export, administration, IT and reception).IS purchases as many rough stones as it anticipates being able to resell in rough,generic polished or proprietary polished form. As previously noted, IS cannot returnrough (or polished) stones to FP. It supplements its intercompany supply of roughvia third party purchases as necessary. IS retains all right, title and interest inthe rough and polished diamonds throughout the cutting and polishing processes.Hence, it bears all related risks, other than shipment shortages or damage to thestones caused by the cutter. Cutters, in turn, are responsible for (a) cutting and polishingthe stones in accordance with specifications provided by IS, (b) packagingthe polished stones for shipment, (c) maintaining an agreed-on standard of quality,and (d) maintaining comprehensive “all-risk” insurance (including fire, theft andproduct liability). IS compensates cutters at a fixed fee per carat.IS purchases most rough diamonds from FP at a stated percentage discount fromthe published price lists contained in the Rapaport Diamond Report (“RAP”). Themagnitude of the discount is revisited on a quarterly basis. The pricing of stones thatIS purchases from third parties is determined by negotiation at the time of sale.As noted, IS sells all of its proprietary polished diamonds to USS. In a typicalyear, it sells approximately 40% of its generic polished diamonds to independentcompanies and the balance to USS. Consistent with industry norms, IS sells a certainpercentage of its polished inventory to USS on a consignment (or “memo”) basis(whereby the customer has the option of returning or purchasing the merchandiseafter a stipulated period). IS provides stones to third parties on memo as well, inapproximately the same proportions. On memo transactions, IS bears the costs andrisks of carrying inventory, regardless of whether the inventory “sits” in its ownfacilities or in those of its related or unaffiliated customers. Moreover, even whereIS sells stones outright, it retains a measure of inventory risk, inasmuch as USS andthird party customers have generous return privileges. IS’ terms of sale (encompassingpayment terms, return privileges, etc.) are comparable, on average, on sales toUSS and third parties. Payment terms are variable and can be as long as 180 days.(The diamond industry is notorious for its very extended terms, which, in combinationwith consignment practices, greatly increase producers’ funding requirementsand interest expense.)
5.3 Analysis Under Existing Regime 79USS is in the business of purchasing polished stones primarily from IS and secondarilyfrom third parties, for resale to U.S. retailers. (USS generally procures85%–95% of its polished stones from IS and the balance from third parties.) USShas royalty-free rights to use the trademarks owned by IS. The return to IS’ intangibleassets is reflected in the premium pricing of proprietary stones. Consistent withthe function of intellectual property in the diamond industry more generally, USShas built on IS’ trademarks and proprietary designs to secure exclusive marketingarrangements with certain key U.S. retailers. These arrangements benefit both ISand USS by ensuring a certain level of demand for polished stones.Broadly speaking, USS’ employees present inventory to customers on a regularbasis, ascertain the combination of stones (distinguished by color, quality and size)that customers want to take into their own inventory, negotiate which of these stoneswill be purchased outright and which will be provided on memo, and negotiate priceand terms on the former transactions. As with IS, USS sells a substantial percentageof polished stones on memo and offers its customers extended terms on outrightsales. Therefore, USS’ inventory-carrying costs are quite high relative to distributorsof other luxury goods, although its inventory risk is low. USS also employs gemologists,a shipping staff of 10 and a staff of 22 who collectively perform accountingHR, IT, marketing, memo reconciliation and office management functions.As with IS’ purchases of rough diamonds from FP, USS purchases generic polisheddiamonds from IS at a percentage discount from the published price lists containedin the Rapaport Diamond Report. The discounts from RAP on IS’ pricing toUSS are smaller (and the prices are therefore higher) than FP’s discounting on salesto IS. IS sells proprietary stones at a fixed price.5.2 Transfer Pricing IssuesThe fact pattern described above gives rise to several transfer pricing issues: FP’s pricing of rough diamonds on sales to IS; IS’ pricing of generic polished diamonds on sales to USS; and, IS’ pricing of proprietary polished stones to USS.5.3 Analysis Under Existing RegimeFor purposes of analyzing FP’s sales of rough stones to IS, and IS’ sales of genericpolished stones to USS, the CUP method is unlikely to be considered a viableapproach under the current transfer pricing regime. First, with regard to FP’s intercompanysales, there are obvious data limitations: FP does not sell rough stones tothird parties, and market prices for rough are not published. Moreover, as describedin detail above, no two rough or polished stones are identical, and adjustments for