128 9 Sale of Assets with Embedded Intellectual PropertyIn contrast to many foreign markets, toll collection functions are highly decentralizedin the United States, with individual tolling authorities bearing both theresponsibility for, and the costs of, toll collection and enforcement programs forspecific bridges, tunnels, highways, etc. For example, in the New York area, theLincoln Tunnel and the Triborough Bridge are each operated by a separate tollauthority. The E-Z Pass Interagency Group is made up of the New York StateThruway Authority, the Port Authority of New York and New Jersey, the New JerseyHighway Authority, the Pennsylvania Turnpike Commission and the South JerseyTransportation Authority. The Bay Area Toll Authority oversees the operation ofthe region’s seven state-owned bridges, while other tolling authorities in California,such as Transportation Corridor Agencies and the Orange County TransportationAuthority, have responsibility for specific infrastructure assets outside of the Bayarea.USS markets and promotes ETC systems in the United States, procures infrastructure,equipment and software exclusively from FP, and enters into contractswith U.S. tolling authorities to provide electronic toll collection on an outsourcedbasis. In some cases, USS retains ownership of the equipment and infrastructure. Onother important contracts, USS resells the equipment and infrastructure outright, butretains an obligation to perform engineering and maintenance, along with ongoingprogram implementation services.In implementing and administering ETC programs, USS is called upon toperform construction, maintenance and operations. In the first phase after beingawarded a contract, USS obtains “as-built” drawings of toll plazas and, whererelevant, intersections, showing the placement of existing utilities, right-of-wayrestrictions and other details. For the most part, the Company outsources constructionwork to independent contractors. The latter are responsible for boring underthe street, performing all electrical work, placing sensors and other equipment inthe road or on pole mounts, etc.Along with its construction and installation functions, USS is responsible formaintaining its installed base of equipment and infrastructure in good workingorder. More particularly, it is responsible for carrying out proactive maintenance oninstalled equipment on a scheduled basis, and responding promptly to complaints.Proactive maintenance encompasses regular physical checks of the equipment. Forexample, with respect to cameras, USS ensures that the lenses and housing units areclean, verifies that voltage levels, grounding and basic connections remain intact,conducts diagnostics, and reviews test images to ensure that violators’ license plateimages are sufficiently sharp. Installed cameras are subject to extensive vibration,and gradually shift over time. Moreover, light, precipitation and temperature levelsvary by time of year, and there is a degree of system degradation as a result of theconstant movement and auto-focusing of the camera systems. Analogous maintenanceissues arise vis-a-vis other elements of installed ETC systems.USS’ Operations Group is responsible for ensuring that non-violators’ accountsare debited in the appropriate amounts, in accordance with usage records anddata, notifying non-violators when additional funds must be deposited in theiraccounts, reviewing evidence of infractions, determining whether a violation hasin fact occurred, enhancing photos, operating help desks for both violators and
9.3 Analysis Under Existing Regime 129non-violators, printing and mailing citations and preparing court evidence packages(consisting of duplicate copies of the citations mailed to violators, several full-size,unmodified photographs and a checklist of these items).9.2 Transfer Pricing IssuesThere is only one transfer pricing issue in this case: USS’ purchases of components,equipment and infrastructure assets from FP.9.3 Analysis Under Existing RegimeIn this segment, we establish arm’s length prices for FP’s components, equipmentand assets on sales to USS under the current transfer pricing regime. In applyingthe Best Method Rule, we first considered the CUP method, a logical possibilityin that FP sells ETC system components, equipment and assets to third parties aswell. However, we conclude that these transactions are not suitable CUPs for thefollowing reasons: FP sells to USS in much higher volumes than it sells to third parties; FP’s third party customers are located primarily in the Middle East and Asia,whereas USS is domiciled in the United States. The U.S. market differs fromthese other markets in a number of respects (degree of decentralization, the rateat which ETC technology has been adopted, etc.); The system elements that FP sells to USS are generally customized to a significantlygreater extent than the standardized system elements that it sells in othermarkets; and, In most cases, FP sells directly to governmental entities, whereas USS is interposedbetween FP and tolling authorities.In short, application of the CUP method would require adjustments for differencesin equipment attributes, market conditions, market level and volume. Whilethe effects of different physical attributes and volumes on price can be quantifiedwith reasonable accuracy, the same cannot be said of differences in market leveland market conditions. Therefore, we do not use the CUP method to establish FP’sarm’s length prices on sales of ETC system elements to USS.In determining whether the resale price method can be utilized in this case,we distinguish between USS’ role as a services provider, on the one hand, andan importer/reseller of equipment, on the other. As previously noted, many tollauthorities purchase systems from USS outright on a one-time basis and rely onUSS to perform ongoing program implementation and maintenance services. USSdoes not transform the systems materially, or otherwise add significant value to thecomponents or components and equipment, prior to resale. Therefore, in relation tothe sale of equipment per se, USS functions as a distributor. The services fee incomethat USS earns on an ongoing basis vis-a-vis these types of transactions is not a