Food Safety Magazine, February/March 2013

Sessions • WednESDAY, May 1SESSION 1 • 8:00AM – 9:15AMTraceability – How to Do It EffectivelyThis session will be a hands-on interactive class where the attendees will be givena food safety problem and then work backwards to trace the origin. A lot of us aregood at doing recalls and have a procedure but don’t fully understand why it takesFDA so long to determine source. How do we narrow down the source of the recalland remove the recall company from media quickly to resolve the problem? To fullyunderstand what’s involved, attendees will be given a problem and be tasked towork through the paperwork (invoices and supply chain).SPEAKERSFaye FeldsteinDC Senior Advisor, FED TS&A FHCDeloitte Consulting LLPJennifer McEntire, Ph.D.Senior DirectorLeavitt Partners Global Food Safety SolutionsSESSION OBJECTIVESn Improve your understanding of the challenges related to global supply chaintraceability through a mock table top traceability exercisen Understand the need for traceback requirements in supplier verification policiesSESSION 2 • 8:00AM – 9:15AMSESSION 2 8:00AM – 9:15AMThe Impact of Social Media on Food SafetyIn the age of Twitter, Facebook, LinkedIn, and even Dr. Oz, food companies can bechallenged by food safety topics that are shared rapidly and broadly. Social mediais sometimes a means to spread false or negative information about food safetyand quality, whether specific to a company or to types of food products. Leadingcompanies proactively monitor social media and have plans to react quickly to getthe facts straight. This session is designed to provide insights from experiencedindustry and social media professionals on how they manage and respond to foodsafety issues and make use of the forums for positive company messages.SESSION OBJECTIVESn Learn how to effectively manage and respond to food safety issues insocial media forumsn Explore how social media can be used to develop and support company foodsafety messagesn Provide a forum to ask questions and share experiencesSPEAKERSScott Brooks, DVMDirector, Global Quality AssuranceYUM! BrandsDaniel WebberVice President of Digital Public AffairsEdelmanAnthony (Tony) FloodDirector of Food Safety & DefenseCommunicationsInternational Food Information Council (IFIC)Jeanne JonesDirector of Consumer AffairsConAgra FoodsSESSION 3 • 8:00AM – 9:15AMSESSION 3 8:00AM – 9:15AMUnderstanding and Controlling NorovirusUnderstanding the organism, prevention and what we all needto know to reduce illnessCDC estimates that 50% or more of foodborne illness is being caused bynorovirus. Dr. Kristen Gibson will help you understand the organism and thedisease. Dr. Hal King will explain policies and procedures for preventing illassociates from spreading the virus as well as handling possible viral exposurescaused by customers who become ill in-house. Dr. Angela Fraser will explain theresults of a national survey funded by the research consortium, NoroCore, thatasks retail food and foodservice educators and regulators what they know aboutnorovirus and what they need to teach people.SESSION OBJECTIVESn Have a better understanding of what makes human norovirus the ‘perfect’pathogen based on virus structure, function, and basic characteristics ofnorovirus infections.n Be able to identify the elements that contribute to a norovirus infection in retailfood establishments, and how operators can specifically use routine cleaning,health policy, and quick action procedures and tools to mitigate these risks.n Be able to identify effective strategies for educating and training their workforceabout the control of noroviruses and identify the gaps in knowledge of foodsafety/public health professionals .SPEAKERSKristen Gibson, Ph.D.Assistant Professor, Dept. of Food ScienceUniversity of ArkansasHal King, Ph.D.Director, Food and Product SafetyChick-Fil-AAngela Fraser, Ph.D.Associate Professor, Dept. Food, Nutritionand Packaging SciencesClemson UniversityJohn Marcy, Ph.D.Professor and Poultry Processing SpecialistUniversity of ArkansasLIVE WEBINAR AVAILABLE!2013 Food Safety Summit