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Iran: Cultural Values, Self images and Negotiation Behavior

Iran: Cultural Values, Self images and Negotiation Behavior

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TABLE OF CONTENTSINTRODUCTION ............................................................................................................................1SELF-IMAGES AND STEREOTYPES .........................................................................................5NATIONAL SELF-IMAGE..................................................................................................................5SOCIAL STEREOTYPES.....................................................................................................................6PURPORTED CHARACTER TRAITS AND VALUES ..............................................................................8Negative Traits ..........................................................................................................................8“Cleverness”.............................................................................................................................9Individualism...........................................................................................................................10Mistrust ...................................................................................................................................11Acceptance of Conspiracy Theories ........................................................................................12Pragmatism .............................................................................................................................14Aestheticism.............................................................................................................................16Chivalry <strong>and</strong> Spirituality.........................................................................................................17Religiosity <strong>and</strong> Superstition.....................................................................................................18SOCIAL MOBILITY AND HIERARCHY.............................................................................................19REVOLUTIONARISM ......................................................................................................................21NOMENKLATURA ..........................................................................................................................23The ‘Ulama..............................................................................................................................23Bazaaris...................................................................................................................................23Families...................................................................................................................................24Social circles ...........................................................................................................................24WOMEN ........................................................................................................................................25HUMOR .........................................................................................................................................25COMMUNICATION AND NEGOTIATION ..............................................................................27OVERVIEW....................................................................................................................................27COLLECTIVE AND INDIVIDUAL COMMUNICATION.........................................................................28Linguistic conventions.............................................................................................................28

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