Logo Usage Guidelines
Logo Usage Guidelines
Logo Usage Guidelines
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1Structure<strong>Logo</strong>typeSymbol<strong>Logo</strong>typeCMF FMC Visual Identity Style Guide1
2SpacingSpacing UnitX 1X 2Clear Space Area for the <strong>Logo</strong>= 3X 1 X 21.5X 1 height = 1/8”Minimum SizeCMF FMC Visual Identity Style Guide2
3Color ControlColor <strong>Logo</strong> - on white background and reversedMonochromatic <strong>Logo</strong> - on white background and reversed* Monochromatic logo should be used only on black&white backgroundCMF FMC Visual Identity Style Guide3
4Color Control - ToneTone Evaluation - Color <strong>Logo</strong>0%10%20%30%40%50%60%70%80%90%100%CMF FMC Visual Identity Style Guide4
Tone Evaluation - Monochromatic <strong>Logo</strong>0%10%20%30%40%50%60%70%80%90%100%CMF FMC Visual Identity Style Guide5
6TypefaceCMF FMC <strong>Logo</strong> TypefaceHelvetica35Thin(stroke size: 0.5pt)abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789* Do not recreate the CMF FMC logo by typing the words. Please use the actual logo.CMF FMC <strong>Logo</strong> Tagline TypefaceHelvetica-LightLightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789* Do not recreate the CMF FMC <strong>Logo</strong> Tagline by typing the words. Please use the actual logo.Official TypefaceHelvetica35ThinHelveticaNeueLightHelveticaNeueItalicHelveticaNeueBoldMyriad ProRegularMyriad ProItalicMyriad ProBoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789CMF FMC Visual Identity Style Guide9
7Unacceptable ApplicationsDo not tilt or distort the logoWrong font and wrong alignmentCMFFMCWrong color usageDo not add outline or shadowDo not put the logo on busy backgroundsCMF FMC Visual Identity Style Guide10