D R U G A N D M E D I C A L D E V I C Ebe shorter and use less complex languagethan a drug’s professional labeling. Patientpackage inserts are intended for a differentaudience. If you question a plaintiff about apatient package insert during a deposition,ask the plaintiff specifically to identify anythinghe or she claims that he or she did notunderstand about the risks discussed in theinsert or the particular words that he or sheA patient packageinsert… literally puts riskinformation and warnings ina patient’s hands every timea patient fills a prescription.found confusing. Ask the plaintiff if he orshe called his or her doctor or pharmacistfor clarification.Once approved, a patient package insertmay be used with printed advertisementsfor the drug. See Ctr. for Drug Evaluation& Research, U.S. Food & Drug Admin.,Consumer Medication Information (CMI):Expert and Consumer Evaluation of ConsumerMedication Information 2008:Questions and Answers, http://www.fda.gov/AboutFDA/CentersOffices/CDER/ReportsBudgets/ucm163786.htm. When a plaintiff claims thata drug advertisement in a magazine eitherconvinced him or her to start taking a drugor offered “reassurance” that continuing totake the drug was a good idea, ask if he orshe read the entire advertisement. At trial,be prepared to introduce an authenticatedcopy of the entire document, which shouldinclude the patient package insert.40 n <strong>For</strong> <strong>The</strong> <strong>Defense</strong> n <strong>October</strong> <strong>2010</strong>Medication GuidesPlaintiffs often admit that they received“printouts” or “flyers” from pharmacieswith their prescriptions. In many cases,they are describing a FDA- approved “medicationguide” created by the manufacturer.<strong>The</strong> FDA may determine that certainprescription drugs and biological products“pose a serious and significant publichealth concern” that makes a written,patient- oriented medication guide “necessaryto patients’ safe and effective use” ofthe product. 21 C.F.R. §208.1(a)–(b). <strong>The</strong>FDA can require a medication guide in oneof three circumstances: (1) patient labelingmay help prevent serious adverse effects,(2) a drug has serious risks that patientsshould weigh against its benefits in decidingto use the drug, or (3) a drug is considered“important to health” and patientadherence to directions for use is criticalto the drug’s effectiveness. 21 C.F.R.§208(1)(c).Among other things, a medication guideis• Written in “non- technical, understandable”English;• Legible and clearly presented;• Not promotional in tone or content;• Scientifically accurate and consistentwith the professional labeling; and• Specific and comprehensive.21 C.F.R. §208.20(a). <strong>The</strong> regulations furtherspecify the formatting and requiredcontent of a medication guide. 21 C.F.R.§208.20(b).Because the primary objective of a medicationguide is to ensure that a patient iswell- advised of the risks associated withthe medication, risks are discussed inseveral different sections and subheadingsof a medication guide. See 21 C.F.R.§208.20(b)(2) (“What is the most importantinformation I should know about”the drug); 21 C.F.R. §208.20(b)(4) (“Whoshould not take” the drug); 21 C.F.R.§208.20(b)(6) (“What should I avoid whiletaking” the drug); 21 C.F.R. §208.20 (b)(7)(“What are the possible or reasonably likelyside effects of” the drug). Note that, interms of the section describing likely sideeffects, a medication guide must describeadverse “reactions that are likely to becaused by the drug product that are seriousor occur frequently.” 21 C.F.R. §208.20(b)(7)(i) (emphasis added).While a drug manufacturer is responsiblefor preparing and obtaining FDAapproval of a medication guide beforedistribution, medication guides are distributedto consumers by pharmacies, or“dispensers” or “distributors.” See 21 C.F.R.§208.24. A patient should receive a medicationguide with a new prescription andwith each refill.Medication guides were not intendedto be ubiquitous. When the final ruleestablishing medication guides went intoeffect in 1998, the FDA expected that “nomore than 5 to 10 products per year wouldrequire such information.” PrescriptionDrug Product Labeling: Medication GuideRequirements; Final Rule, 63 Fed. Reg.66479 (Dec. 1, 1998). However, in 2005, theFDA began approving classwide medicationguides. As a result, medication guidesare currently available for more than 200prescription medications and over thecounter drugs, including antidepressants,nonsteroidal anti- inflammatory drugs(NSAIDs), narcotic pain relievers, attentiondeficit hyperactivity disorder (ADHD)medications, and certain antibiotics. SeeU.S. Food & Drug Admin., MedicationGuides, http://www.fda.gov/Drugs/DrugSafety/ucm085729.htm (listing currently availablemedication guides, including .pdf images)(last visited Sept. 2, <strong>2010</strong>).Risk Evaluation and Mitigation Strategies<strong>The</strong> FDA’s risk evaluation and mitigationstrategies (REMS) may be another avenuethrough which consumers receive warningsabout the risks associated with prescriptionpharmaceuticals. REMS arosefrom a new section, 505-1, of the Food,Drug, and Cosmetic Act (FDCA), under theFood and Drug Administration AmendmentsAct of 2007, which went into effectin <strong>October</strong> 2009. In September 2009 theFDA issued a draft guidance, “<strong>For</strong>mat andContent of Proposed Risk Evaluation andManagement Strategies (REMS), REMSAssessments, and Proposed REMS Modifications.”U.S. Food & Drug Admin.,http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM184128.pdf (Sept. 30, 2009).<strong>The</strong> draft guidance provides a blueprintfor developing and implementing REMS.Although the REMS provisions took effectonly recently, the FDA’s website currentlylists over 100 pharmaceutical products thathave been subject to and for which it hasapproved REMS.<strong>The</strong> FDA may require REMS for anydrug or biological product subject to a newdrug application (NDA), abbreviated newdrug application (ANDA), or therapeuticbiologic application (BLA) at any timeif it determines that (1) “new safety information”comes to light, and (2) it is necessaryto make certain that the benefits of
the drug continue to outweigh the risks.“New safety information” may developfrom adverse event reports, clinical trials,post- marketing monitoring systems, medicalliterature, or other appropriate scientificdata about a serious risk, whether previouslyknown or unknown.As with a patient package insert, theholder of a drug application may voluntarilypropose REMS and submit them tothe FDA. If the FDA approves the REMS,the manufacturer will have the same obligationsthat it would have had if the FDAhad initiated the REMS. If the FDA rejectsthe REMS, which essentially means thatthe drug does not require heightened safeguards,the manufacturer may still pursuethe strategies but without the formal obligationsof a FDA- mandated REMS. <strong>The</strong>manufacturer may propose modificationsto approved REMS at any time.REMS include patient package insertsand medication guides. Among the currentlyapproved REMS, medication guidesand preferred package inserts are the predominantcomponents. Sometimes, adrug’s REMS may require both a patientpackage insert and a medication guide,although the FDA expects that rarely. <strong>The</strong>FDA will regulate products with formerlyapproved patient package inserts or medicationguides that meet the REMS programstandards under the REMS provisions andrequirements from this point forward. Andthe FDA may require a manufacturer todevelop a communication plan as part ofa drug’s REMS, which can include a DearHealthcare Professional letter, web-basedproduct support, and educational materialsthat it will provide to prescribers throughprofessional associations and meetings, orthe FDA can require the communicationsplan instead of something else.<strong>The</strong> FDA may also require additionalmeasures or interventions, termed “elementsto ensure safe use,” abbreviated as“ETASU” in the REMS draft guidance, fordrugs with demonstrated efficacy, albeit“with known serious risks that would otherwisebe unavailable.” <strong>The</strong> draft guidancementions that these elements to ensure safeuse may include one or more of the following:requiring prescribers to have specialcertification, training, or experience;requiring drug dispensers, such as pharmaciesor hospitals, to have special certificationand training to dispense the drug;restricting the locations where a drug maybe dispensed, such restricting dispensingprivileges to hospitals; requiring laboratorytesting to confirm that the patients’ conditionwill allow them to use the drug safely;asking patients sign acknowledgements ofunderstanding concerning the drug’s risks;requiring periodic testing of patients tomitigate serious risk; and enrolling patientsin a drug-use registry.<strong>For</strong> example, the FDA recently approvedREMS for Onsolis, an opioid indicated forbreakthrough cancer pain, under whichOnsolis can be distributed only throughpharmacies participating in a special regis-<strong>For</strong> <strong>The</strong> <strong>Defense</strong> n <strong>October</strong> <strong>2010</strong> n 41