For The Defense, October 2010 - DRI Today

DRI—The Voiceof the Defense BarVol. 52, No. 10 October 2010PresidentCary E. HiltgenOklahoma City, OklahomaImmediate Past President Marc E. WilliamsHuntington, West VirginiaPresident-Elect1st Vice President2nd Vice PresidentSecretary-TreasurerExecutive DirectorR. Matthew CairnsConcord, New HampshireHenry M. SneathPittsburgh, PennsylvaniaMary Massaron RossDetroit, MichiganCharles H. ColeChicago, IllinoisJohn R. KourisDeputy Executive Director Tyler HowesEditor-in-ChiefManaging EditorEditorProduction ManagerContributing EditorsAdvertisingRepresentativeDonald J. HirschJay LudlamMichelle ParriniJulia BergerudMarge MotluckCheryl PalombizioLaurie P. MokryFor The Defense, October 2010, Vol. 52, No. 10 (ISSN0015-6884). Copyright ©2010, DRI. All rights reserved.Published monthly by DRI, 55 West Monroe Street ~Suite 2000, Chicago, Illinois 60603. Telephone: (312)795-1101. Fax: (312) 795-0747.Periodicals postage paid at Chicago, Illinois, and atadditional mailing offices. Subscription price is $65.00per year, and, for DRI members, is included in the membershipdues. Individual copies are $7.00 for DRI membersand $12.00 for non-members, plus postage andhandling.POSTMASTER: Send address changes to For TheDefense, DRI, 55 West Monroe Street ~ Suite 2000, Chicago,Illinois 60603.Correspondence and manuscripts should be sent tothe Editor.All views, opinions and conclusions expressed in thismagazine are those of the authors, and do not necessarilyreflect the opinion and/or policy of DRI and itsleadership.IN THIS ISSUE1 On The RecordAll Good Things… Tremendous Effort and Accomplishment in a Milestone YearBy Cary E. Hiltgen, DRI President2 DRI NewsOklahoma City Hosts Meeting of DRI Leaders from theSouthwest • Members on the Move • DRI Calendar6 Affiliates in ActionAnnouncing Sister Org Leadership for 2010–2011 • 2010Updates from Oregon, Rhode Island Defense OrgsCELEBRATING 50 YEARS10 DRI’s History in the ProfessionA Past (and Future) Dedicated to Protecting Your InterestsBy R. Matthew CairnsDRUG AND MEDICAL DEVICE12 From the ChairTaking Stock in the Workof Some of the Best TrialLawyers in the CountryBy Jack B. “Skip” McCowan15 Sacking the Monday Morning QuarterbackTackling Hindsight Bias inFailure-to-Warn CasesBy Loren H. Brown, Daniel J. Cooperand Christopher G. Campbell20 What Happened to Rule 11?Baseless Pleadings andProduct IdentificationBy Amy K. Fisher27 Sales Reps in the ORThe Hunt for Non-Preempted ClaimsBy Edward W. Gerecke and David J. WalzGOVERNMENT ENFORCEMENT AND CORPORATE COMPLIANCE56 From the Chair69 The Affect of Government AwarenessGood Governance Is atImplied Certification andthe Heart of Today’s Focus the False Claims ActBy David L. DouglassBy Matthew L. Bevilleand Winifred M. Weitsen58 FCPA Enforcement ActionsManaging Risks in the73 Fraud Enforcement andGlobal MarketplaceRecovery Act of 2009By Jonathan N. RosenBanking Institutions Are Victims TooBy Robin Beardsley Mark65 “Corporate Miranda”Not Just for Criminal LawyersBy William J. Powell and Emily M. Renzelli78 Writers’ CornerBuild a Better Brief: Tips for Persuasive Legal WritingBy Kristen E. Dennison80 Think GloballyInternational Manufacturers Beware: Foreign Evidence in U.S. Product Liability LawBy Christopher T. Miller and William Seth Howard81 Defense Ethics and ProfessionalismAggregate Settlements: What They Are and What They Aren’tBy Mark J. Fucile88 Advocates and New Members32 Staying in the GameE-Discovery with a Live ProductBy Kelly E. Jonesand Daniella D. DaCunzo38 How Do I Warn Thee?Let Me Count the WaysConsumer-DirectedPharmaceutical WarningsBy Eric A. Paine43 Statutory Consumer Fraud Act ClaimsEnforcing the Reliance RequirementBy Jeffrey A. Holmstrand49 Crime and PunishmentHandling Litigation WhenCriminal Activity Is InvolvedBy Kai Peters and Andrew Cary