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HARTMANN GROUP 45“We have translated customers’expectations and needs intonew product features. We haverefrained from implementingfeatures that are not needed,offering customers added valueat optimal costs.”Krzysztof-Daniel Malowaniec, Head of Research and DevelopmentA soft, skin-friendly and breathable material has been used for the outerlayer of the pants. This makes MoliCare Mobile even more comfortable towear: skin irritation is avoided, patients have more mobility, and enjoy abetter quality of life. The longer wearing time also reduces product consumptionand the related purchase and disposal costs; increased skinfriendliness helps reduce the need for skin care. In this way, the environmentalperformance of daily patient care can be improved even further.Product with added value for customersRegarding value engineering, the development of MoliCare Mobile is a realsuccess story. Krzysztof-Daniel Malowaniec explains: “We have translatedcustomers’ expectations and needs into new product features. We refrainedfrom implementing features that are not needed, offering customers addedvalue at optimal costs.”Disposable products on par with reusable onesAn independent LCA study on baby diapers published by the BritishEnvironment Ministry in 2008 has shown that a disposable absorbenthygiene product, such as MoliCare Mobile, can readily be compared withthe supposedly more environmentally friendly reusable diapers. Approximately50 percent of MoliCare Mobile is made of renewable materials.Most advanced manufacturing technology and intelligent product designreduce waste from oil-based polypropylene by 70 percent. Reduction ofpackaging means fewer truck trips and thus less CO 2 . The study concludesthat neither the disposable nor the reusable product is environmentallysuperior. In comparison to the reusable versions, however, user benefitsare clearly provided by disposable products such as MoliCare Mobile.Optimizing consumption with the support of HARTMANNEconomic and environmental benefits can be gained with HILMAS, thecontrolling software for incontinence management. HILMAS is part ofHARTMANN’s system partnership with elderly and nursing homes (seepage 10), offering customized nursing care plans as well as easy costcomparison, order management, and accounting. HILMAS helps customersto use the products even more efficiently and to further reduceconsumption.Commitment to renewable raw materialsCellulose represents a large part of the raw materials used in the productionprocesses of the HARTMANN GROUP. To encourage sustainableproduction, we also work with suppliers who use certified timber stocks.Following detailed external audits, these certificates confirm thesustainability of their forestry and plantation practices to manufacturers.